Operation Med Spa

Alpha Aesthetics Partners
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  • アップデート：月2回

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 034: Why Bad Inventory Hurts Your Bottom Line

    6月30日

    034: Why Bad Inventory Hurts Your Bottom Line

    Inventory may not be the most glamorous topic in med spa operations, but it is one of the most important. Rebekah and Janelle explain why inventory directly impacts both top line and bottom line performance, especially when it comes to injectables, retail, laser tips, and other consumables tied to revenue. They break down the dangers of overstocking, understocking, buying based on vendor excitement, failing to rotate product, and letting expired inventory turn into lost revenue. They also explain why practices need to know their run rates, maintain healthy par levels, and take inventory tracking seriously before small losses become major financial problems. Strong inventory systems protect profit, improve patient experience, and build trust across the team. From communication slips and daily counts to manager sign-offs and retail tracking, every process helps prevent avoidable loss and keeps the business running with more accuracy and control. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/BSh4ZNpt64U   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21分
  2. 033: Rethinking How You Book New Clients

    6月16日

    033: Rethinking How You Book New Clients

    Janelle and Rebekah take on one of the more uncomfortable scheduling questions in med spa leadership: should new consults automatically be distributed evenly, or should provider rebooking rates influence where those new patients go? They break down why the traditional idea of "balancing the books" can miss the bigger business picture. New patients are expensive to acquire, and if a provider is not consistently rebooking or retaining them, the practice may be losing both marketing dollars and long-term patient value. But this is not about cutting providers off without warning. It is about setting clear expectations, coaching intentionally, tracking trends, and helping providers understand why rebooking matters. A people-first approach can still protect the business. Providers need support, shadowing, consultation training, and honest conversations, but practices also need to be thoughtful about where they place new consults. Rebooking is not just a number. It reflects patient trust, provider development, long-term growth, and the health of the business. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/qPUXLCkL9qo   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18分

  3. 6月2日

    032: Plastic Surgery Is Having a Moment

    Plastic surgery is getting more attention than ever, but Rebekah and Janelle do not see it as a short-term trend. They see a category gaining momentum as techniques improve, results look more natural, and patients become more open about what they are doing. Janelle shares her recent quad blepharoplasty and earlobe reduction experience, while Rebekah reflects on her own upper blepharoplasty and the fears that came with wanting to look refreshed without looking different. They talk about why before and after photos matter, why patient education matters, and why the consultation, pre-care, post-care, and follow-up experience can make or break trust. They also connect the conversation back to med spas and plastic surgery practices. The takeaway is simple: patients do not just want skill. They want clarity, connection, honesty, and care from the first call through recovery. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/i-6-GtzbBuU   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    20分

  4. 5月19日

    031: One Provider, One Point of Failure

    Janelle and Rebekah take on a question many med spa owners face when growth starts to depend on one major producer: is building a practice around a single high-performing provider smart or dangerous? They unpack both sides of the decision, from the financial upside of starting with a strong book of business to the very real risks of culture issues, power shifts, favoritism, provider burnout, life changes, and unrealistic revenue projections. A top provider can create momentum, reduce ramp time, and help a new location grow faster, but only if the right expectations, leadership, and safety rails are in place. Janelle and Rebekah also explore what separates a provider who strengthens the whole team from one who becomes too central to the business. The takeaway is clear: the strategy can work, but only when the practice is built with balance, protection, and long-term stability in mind. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/CVnnJkoKZTo   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    13分

  5. 5月5日

    030: What Separates a Top Performing Med Spa From The Rest?

    div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Not everybody can be the best. Otherwise it wouldn't be called the best. So what do the top med spas actually have in common? Rebekah and Janelle get into the top seven things they keep seeing across the strongest performing practices. A clear vision that goes beyond money and gives the whole team a true north. Goals that are reverse engineered all the way down to patients per day, average ticket, and revenue per hour. Data that tells a story, not just a number you check and move on from. A service mix that protects your bottom line, not just your top line. Hiring with real criteria and firing fast when it is not working. Training that builds confidence at every level, from the front desk to the provider chair. And attitude, the servant leadership mentality where nothing is above anyone, that shows up across every great practice without exception. The gap between good and great is almost never luck. It is intention.     LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/6vv497Yq3P0   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    26分

  6. 4月21日

    029: Investing Your Time Wisely

    Rebekah and Janelle break down one of the biggest hidden challenges in the industry. It's not opportunity, it's how you spend your time. With so many competing priorities, it's easy to stay busy without actually making progress. They unpack how to think about time as an investment and where it delivers the highest return. From vision casting and setting clear goals to knowing when to delegate and when to stay involved, this episode focuses on what actually drives impact. They also dive into common traps like unnecessary meetings, busy work, and spreading yourself too thin. The conversation highlights how protecting your time, understanding your numbers, and investing in personal growth can directly influence business performance. This is a practical look at how leaders at every level can be more intentional with their time and focus on what truly moves the business forward.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/TjnpqAGsNmY   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    17分

  7. 4月7日

    028: More Availability Does Not Mean Less Demand

    Getting patients in quickly sounds like a win, but does it actually hurt your brand? In this episode, Rebekah and Janelle challenge a long-standing belief in aesthetics: that being booked out is a sign of success. They break down the difference between capacity and utilization and explore what happens when you intentionally open more availability on your schedule. From lead time and patient demand to front desk scripting and internal alignment, this conversation unpacks how practices can fill more appointments without sacrificing perception or profitability. They also share real data from a large-scale initiative that increased visits, revenue, and patient satisfaction while improving the bottom line. If you've ever wondered whether faster access is a red flag or a growth opportunity, this episode will change how you think about your schedule.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18分
  8. 027: Discounts: The Good, Bad, and Ugly

    3月24日

    027: Discounts: The Good, Bad, and Ugly

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-691004c8-b95c-8327-9e91-61f04ad86db7-11" data-testid= "conversation-turn-231" data-scroll-anchor="true" data-turn= "assistant"> Rebekah and Janelle take on one of the most debated topics in the industry: discounts. They unpack when discounts actually help your business grow and when they quietly destroy your margins, brand, and patient behavior. From panic-driven promotions to over-discounting your most popular services, they break down the real risks that many owners overlook. They also explore what makes a discount strategic. From using promotions to change patient behavior to creating intentional marketing calendars, they share how to approach discounts with purpose instead of reaction. You'll hear why blanket discounts can cannibalize your revenue, how inconsistent pricing erodes trust, and what happens when providers are not bought into the strategy. By the end, they reframe discounts as neither good nor bad, but something that must be used carefully. When done right, they can drive growth. When done wrong, they can slowly undermine your entire business.     LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    30分
すべて見る（35）

番組について

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

情報

  • クリエイター
    Alpha Aesthetics Partners
  • 配信期間
    24年 - 26年
  • エピソード
    35
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2024
  • 番組のWebサイト
    Operation Med Spa

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