Power House

HousingWire
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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

  1. 4日前

    The unlikely solution to help solve the housing crisis

    What if solving America’s housing shortage means moving beyond the way homes have traditionally been built? In Part 2 of their conversation, Zeb Lowe and Brian Hurd explore the housing models, construction methods and financing approaches that could reshape the next generation of homeownership. Brian explains why manufactured and modular housing deserve a more serious look, how factory-built homes have changed far beyond their outdated reputation, and why better financing options could bring attainable homeownership within reach for millions more Americans. The discussion covers land-lease communities, modular construction, off-site manufacturing and the role technology can play in reducing construction timelines and expanding housing supply. Brian also shares practical guidance for loan officers who want to earn lasting builder relationships, making the case that curiosity, consistency and partnership matter more than any sales pitch. The episode closes with Brian’s view of what the next decade could hold for American housing — and why meaningful progress will depend on builders, lenders, Realtors, local governments and communities working toward the same goal. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Brian Hurd’s LinkedIn Cardinal Financial Company, Limited Partnership Want more from Zeb? Don’t forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    21分

  2. 6日前

    Brian Hurd: Why the housing crisis is bigger than interest rates

    The housing affordability crisis is not just an interest-rate problem. It is the result of decades of choices that have made it harder, slower and more expensive to build the homes America needs. In Part 1 of this conversation, Zeb Lowe sits down with Brian Hurd, senior vice president of national builder strategy at Cardinal Financial, to examine the forces reshaping American housing. Brian shares how his path from construction sites to mortgage leadership gave him a ground-level understanding of the builder business — and why that perspective still shapes the way he works with lenders, developers and housing professionals today. The conversation moves beyond rates and loan products to the structural pressures facing the market: rising material costs, labor shortages, zoning constraints, shrinking affordability and the widening gap between what buyers can afford and what builders can profitably deliver. Brian also explains the critical distinction between affordable housing and attainable housing. Solving the missing-middle problem, he argues, will require more than new programs or lower rates. It will require builders, lenders and policymakers to reconsider how homes are designed, financed and brought to market. For anyone in mortgage, real estate, construction or housing policy, this episode offers a clear-eyed look at why homeownership has become harder to reach — and what needs to change. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Brian Hurd's LinkedIn Cardinal Financial Company, Limited Partnership Want more from Zeb? Don’t forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    25分

  3. 6月25日

    James Wong: The branding mistakes holding you back

    On this episode of Power House, Zeb Lowe sits down with James Wong, CEO of MAXA Designs, to explore a deceptively simple question: What actually makes a brand matter? For an industry obsessed with logos, colors and marketing campaigns, Wong argues that branding has very little to do with design alone. The strongest brands aren’t built on aesthetics—they’re built on trust. They make a clear promise, deliver on it consistently and create a story people remember. Wong shares how an early project helping real estate agents unexpectedly launched his career and revealed a pattern among top producers: long before personal branding became fashionable, the best agents understood that visibility and trust compound over time. The conversation breaks down why so many mortgage and real estate professionals misunderstand branding, how companies can define a brand beyond visuals, and why storytelling and consistency remain the most powerful competitive advantages in a crowded market. Wong also shares lessons from the Exhibit Awards, the national branding competition he created, and what separates award-winning organizations from the ones that struggle to stand out. The discussion concludes with AI’s growing role in marketing and why technology won’t replace great brands—it will amplify them. The companies that win the next decade won’t be the loudest. They’ll be the clearest, most consistent and most trusted. Related to this episode: ⁠Zeb Lowe’s LinkedIn⁠ James Wong's LinkedIn MAXA Designs Exhibit Awards Book a demo with MAXA Designs Want more from Zeb? Don’t forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    25分

  4. 6月25日

    Why Fifth Third Bank expanded when others pulled back

    What happens when a bank decides to invest in mortgage while much of the industry is pulling back? On this episode of Power House, Zeb Lowe sits down with James Sias, Head of Mortgage Lending and Indirect Dealer Services at Fifth Third Bank, to discuss leadership, growth and the long-term future of mortgage lending. The discussion also tackles the broader forces shaping mortgage today—from Basel III capital requirements and regulatory policy to the role customer relationships play in a large banking environment. Throughout the conversation, Sias argues that sustainable growth comes from staying focused on the customer, investing through market cycles and creating an environment where loan officers can succeed. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ James Sias' LinkedIn Fifth Third Bank Want more from Zeb? Don’t forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    36分

  5. 6月18日

    Why this housing market feels different

    On this episode of Power House, Zeb Lowe sits down with mortgage veteran Joey Hansen to discuss what it takes to build a lasting career through multiple housing cycles. Drawing on more than two decades in the business, Hansen shares lessons from navigating changing markets, evolving borrower behavior and shifting industry dynamics. The conversation explores affordability challenges, the lock-in effect and why many consumers remain overly focused on interest rates while missing the bigger financial picture. Hansen also reflects on a major career move after 12 years with the same company, discussing the realities of rebuilding relationships, evaluating support systems and stepping into a new leadership role. Throughout the conversation, she emphasizes a simple but powerful theme: markets change, but trust, education and consistent client guidance never go out of style. For loan officers and housing professionals trying to navigate today’s market, Hansen offers a practical perspective shaped by experience, adaptability and a long-term view of success. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Joey Hansen's LinkedIn Huntington National Bank Want more from Zeb? Don't forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    16分

  6. 6月11日

    The independence problem: Rethinking senior housing transitions

    On this episode of Power House, Zeb Lowe sits down with Simone Kelly, founder of Seniornicity, to discuss one of housing’s most overlooked challenges: helping seniors navigate the later stages of homeownership. Drawing on experience across mortgage, real estate and senior services, Kelly explains why many older homeowners aren’t staying put because they refuse to move—they’re staying because the alternatives are complex, emotional and overwhelming. The conversation explores aging in place, reverse mortgages, caregiving and the growing opportunity for housing professionals willing to serve an aging population. Kelly argues that success in this space isn’t about generating leads. It’s about building trust, relationships and support systems that help families navigate major life transitions. In an industry increasingly focused on speed and automation, she makes the case for a more human approach. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Simone Kelly's LinkedIn Seniornicity The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    28分

  7. 6月4日

    From attention to intention: Adam O’Daniel on the future of mortgage marketing

    On this episode of Power House, Zeb Lowe sits down with Adam O’Daniel of Guild Mortgage to discuss one of the defining challenges facing housing professionals today: building trust in an era where information is everywhere and credibility is harder to earn than ever. Drawing from recent consumer research, O’Daniel explains why younger buyers increasingly trust friends, family, online communities and digital content more than traditional financial institutions. For lenders and real estate professionals, that shift changes the game. Trust is no longer inherited through a logo or brand name—it must be built through education, transparency and consistent value. The conversation explores the transition from the attention economy to the intention economy, where AI-powered search and recommendation tools are reshaping how consumers find information. Rather than competing for clicks, O’Daniel argues that professionals should focus on becoming the most helpful answer when consumers actively seek guidance. That means creating educational content, answering real questions and building a digital presence that establishes expertise over time. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Adam O'Daniel's LinkedIn Guild Mortgage The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    20分
  8. Everything you need to know about housing economics but were afraid to ask

    6月2日

    Everything you need to know about housing economics but were afraid to ask

    In this solo Power House episode, Zeb Lowe delivers an overview of housing economics built specifically for the professionals working inside the industry every day. Framing the conversation around a simple idea — that housing professionals are expected to be experts without ever being formally taught how the market truly works — Zeb breaks down the core economic concepts that separate good operators from elite ones. The episode spends significant time on the psychology driving today’s market, particularly the way buyers remain anchored to pandemic-era 3% mortgage rates that were never historically normal. Zeb explains why professionals who can contextualize the market (rather than simply repeat headlines) become indispensable advisors to clients navigating uncertainty. He also pushes back on some of the industry’s most persistent myths, including the inevitability of another 2008-style crash, the belief that buyers need 20% down, and the assumption that waiting for lower rates will automatically create better affordability. Throughout the episode, the central theme remains clear: America’s housing shortage is still the defining force shaping affordability, pricing and transaction activity. Ultimately, Zeb makes the case that market fluency is no longer optional. In an environment flooded with national headlines, misinformation and economic noise, the professionals who understand local data, behavioral trends and long-term supply dynamics will be the ones clients trust most. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

    24分
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番組について

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

情報

  • チャンネル
    HousingWire
  • クリエイター
    HousingWire
  • 配信期間
    18年 - 26年
  • エピソード
    410
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2024 Power House
  • 番組のWebサイト
    Power House

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