Practical Product

Heavybit
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Learn how to define the right product to build.

  1. 11/15/2018

    Ep. #16, Building and Leveraging Product Marketplaces

    In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.

    35 min

  2. 10/30/2018

    Ep. #14, Roadmaps and Product Direction

    In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.

    42 min

  3. 09/13/2018

    Ep. #13, Authentication for Developers with Auth0

    In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.

    33 min

  4. 09/28/2017

    Ep. #11, Reify: An Engineering Driven Marketing Consultancy

    In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their “3 pillars framework” for evaluating the effectiveness of pricing, packaging, and product messaging.

    41 min

  5. 08/09/2017

    Ep. #10, Killing Products Gracefully

    In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI. Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product.

    31 min

  6. 07/26/2017

    Ep. #9, Demystifying Growth Hacking

    In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey. Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team.

    38 min

  7. 02/16/2017

    Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

    In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity. Malia suggests that before you embark on any PR initiative, you should first ask yourself “why do I want press?” She shares insights to help get the most out of Hacker News, Product Hunt and developer blogs, including types of content that works, how to pitch to reporters, and timing your announcements. Listen in for Malia’s tips on getting more traction with your PR efforts.

    39 min

  8. 01/05/2017

    Ep. #7, Digital Dev at Blue Bottle Coffee

    In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.

    39 min
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About

Learn how to define the right product to build.

Information

  • Creator
    Heavybit
  • Years Active
    2016 - 2018
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Heavybit
  • Show Website
    Practical Product