Running Revolution: Computational Design Behind Fast-R NITRO Elite 3- Moon Rabbit Lab X PUMA - Jesus Marini Parissi

Recorded at CDFAM Computational Design Symposium, NYC, October 29-30, 2025https://cdfam.com/nyc-2025/

Organization

Moon Rabbit Lab X PUMA

Presenter:

Jesus Marini Parissi

Running Revolution: Computational Design Behind Fast-R NITRO Elite 3

Presentation Abstract

The Fast-R NITROTM Elite 3 marks a true performance revolution, combining cutting-edge engineering with data-driven design. As part of the Collaboration with PUMA, Moon Rabbit Lab developed a computational design workflow that integrates digital simulation, biomechanical analysis and advanced optimization techniques that combined different KPI’s of the shoe’s performance before the first prototype was even made.

By running several virtual iterations and hundreds of simulation hours, we achieved a 30 % weight reduction alongside a 3.15 % improvement in running economy versus the previous model, gains that translate directly into seconds shaved off personal bests. This approach unites creative engineering, deep knowledge in material science and targeted biomechanical data, with computational design as the central force driving each decision.

This case study highlights the power of combining different areas of expertise with computational design at its core. By prioritizing digital testing and optimization, the process reduces errors and minimizes the need for physical prototyping.

Beyond footwear, this scalable framework has broad potential across athletic performance products and a wider range of data-driven consumer goods.

Speaker Bio

Jesus Marini Parissi is a computational design engineer who merges creative design with advanced engineering methods. He holds a MSc (Master of Science) of Design Engineering from Politecnico di Milano and BSc (Bachelor of Science) in Mechatronics Engineering from Universidad Nacional Autonoma de Mexico, and his portfolio spans performance engineering, consumer goods, automotive product development, and experimental research.

He has contributed to global innovation programs like Stanford ME310 and the MIT Design Lab, and worked at Ford Motor Company, earning four patents. He also consulted for brands such as PUMA and Samsung Research America, helping to establish their first Computational Design department.

Today, he leads Moon Rabbit Lab, pioneering new frontiers in product development, system optimization, and design research. By fusing imagination with technical expertise, he fosters collaborative innovation and shapes the future of computational design.

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