SPEAK LIKE A CEO

Oliver Aust, founder of Speak Like a CEO Academy
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Speak Like a CEO is the podcast for ambitious leaders who want to become top 1% communicators - and scale themselves and their businesses by mastering the ultimate leadership skill: communication. Hosted by Oliver Aust - one of the world’s leading voices on leadership communication, bestselling author of Unignorable and Message Machine, and trusted advisor to Fortune 500 leaders, unicorn founders, and government leaders - this show pulls back the curtain on how the world’s most effective communicators think, speak, and lead.

  1. The 1% Framework for Clear, Memorable Communication

    6日前

    The 1% Framework for Clear, Memorable Communication

    If your presentation goes well, your audience will forget 90% of what you said. So, the question is: what's the 1% you want them to remember? Andrea Pacini, author of Timeless Presenter, joins Oliver to ensure you become a confident presenter whose message isn’t forgotten by tomorrow.  They unpack why you don't want to start with an agenda or title slide, how to find your 1%, how to work with the brain not against it like most presenters, how you avoid ending up in your audience's spam folder and what the worst thing is you can tell your audience. These principles for memorable communication are the difference between being heard and being remembered. ⏰Timestamps (00:00) Introduction (00:36) Spam Folder (01:33) Start with a Promise (03:10) The 1% That Matters (05:01) The One-Word Pitch (06:24) Don't Fight the Brain (07:26) Weakness Is a Strength (09:12) Clear Is Kind (11:23) Creativity Needs a Cage (13:24) Let Your Message Breathe (14:38) Don't "Use" PowerPoint (16:10) Action Over Reach (18:09) Love Your Audience (20:20) Think Like a Journalist (22:09) The Pause Is the Point (23:56) The Worst Thing You Can Do (25:09) Curiosity Beats Confidence (26:39) Content Fills the Time (28:36) End Before They Want You To Connect with Andrea Pacini: https://www.ideasonstage.com/uk/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/apacini/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

    30分
  2. The Secret to Selling Without Trying So Hard

    5月13日

    The Secret to Selling Without Trying So Hard

    What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table. Mo Bunnell, one of the world’s leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort. This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals. ⏰Timestamps (00:00) Introduction (00:32) Doing vs. Winning the Work (04:22) Mistakes That Kill the Pitch (07:37) The IKEA Effect  (10:13) Building Credibility  (15:57) Storytelling (19:27) Pricing Conversations (21:21) Pricing Options (23:55) Raising Prices (27:15) Asking for Referrals (29:17) Closing Meetings with Momentum (32:04) AI as a Thought Partner Learn more in Mo’s free training course: http://givetogrow.info/ Connect with Mo Bunnell: https://bunnellideagroup.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

    38分
  3. Speak Memorably: Why Being “On Message” Isn’t Enough

    5月6日

    Speak Memorably: Why Being “On Message” Isn’t Enough

    You’ve been trained to stay on message. The problem? “On message” is forgettable. Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster. In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid. ⏰Timestamps 00:00 Introduction 01:00 Staying on Message 02:15 Be 22x More Memorable 03:30 Keeping Attention 05:09 The 60-Second Rule 08:13 The Three Ps of voice 09:32 Projection and Energy 16:03 Spotting Clichés 18:25 The Magnificent Seven 20:34 What to Do With Your Hands 22:30 Crafting a Memorable Talk 25:01 Kardashians and Cookie Monster 27:33 Reading the Zoom 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

    30分
  4. How to Make Your Ideas Undeniable

    4月30日

    How to Make Your Ideas Undeniable

    Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because not enough people believed in it. In this episode, NASA's former Chief Story Architect Paul Propster shares the persuasive framework NASA now uses to win funding for their missions. You'll learn the four-point structure they use to plan their pitches, the simple test Pixar taught them for vetting ideas, and the single insight that will get review boards rooting for your idea instead of picking it apart. ⏰Timestamps (00:00) Introduction (01:21) Winning a $100M (04:30) Story Architecting (06:06) NASA’s Credible Messengers (08:58) What Pixar Taught NASA (12:52) 6-Sentence Story Template (14:17) Artemis Moon Program (16:29) Storytelling Through Failure (19:05) Story Architect Circle (23:22) Teaching Authenticity (29:52) Paul’s Best Advice 🎧More Episodes Like This • 316:Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/paul-propster/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com 💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com

    43分
  5. $500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

    4月23日

    $500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

    Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly that. As CEO of beehiiv, he's built a $500K newsletter in five hours a week while running a $30M business with 110 employees across 15 countries. Before that, he was employee number two at famed newsletter Morning Brew, which sold for $75 million.  He joins Oliver to unpack why storytelling is now your most important business asset, why your social following may be worth less than you think, and how the best leaders today are the ones who know how to communicate, not just manage.  Learn why owning your audience is the most important move leaders can make right now. ⏰Timestamps (00:00) Introduction  (00:58) Why platforms are unreliable now  (02:23) Power of Newsletters (07:31) Why Storytelling is Key (10:16) Founding beehiiv (13:48) Leading Remote 110 Team  (19:39) Creator & CEO Hybrid (21:59) Customer Acquisition in AI Age (25:02) Own Distribution  (29:14) Transparency as a Superpower (32:10) LinkedIn strategy and building a brand as CEO 🎧More Episodes Like This • 316:Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=87e4724578bf4d51 • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=79801e1f275d4973 • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=40659e79a0964e07 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/tyler-denk/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile Guest: http://mail.bigdeskenergy.com/  📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com 💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com

    37分

  6. 4月16日

    320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

    Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Authentic Leader, to discuss why AI is actually making so many leaders worse communicators and leaders. She shares her frameworks and insights on how to write with AI without losing your voice, let it help with your biggest problems, and handle tough conversations. You’ll learn what it really means to be authentic in an AI word, how the AI Authenticity Loop can help you maintain trust, , and how to get started using AI the right way. Topics discussed: Introduction (00:00) How to use AI strategically (00:40) The AI authenticity loop (03:35) The definition of true authenticity - and where AI fits in (06:24) How to protect trust while using AI (08:52) When and how to use AI for difficult conversations (10:14) Will AI make middle management redundant? (16:31) What leaders are getting wrong about AI (18:41) Three steps to start using AI as a leader (25:37) How to overcome resistance and get your team on board (27:19) Get access to Allison’s custom AI: https://allisonshapira.com/ai Grab a copy of Allison’s book, AI for the Authentic Leader: https://allisonshapira.com/books/ Get the Presentation Planner Oliver uses with elite communicators: https://eo-ipso-comms.kit.com/presentation-planner Want to work with Oliver and become a top 1% communicator? Join the Speak Like a CEO Academy! https://www.speaklikeaceo.academy/ This episode was produced by Podcast Boutique https://www.podcastboutique.com

    31分

  7. 4月9日

    319: How to Nail the First Minute of Any Conversation

    Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that first minute right. His frameworks are simple, but they fix the problems most leaders deal with every single day. In this episode, you'll learn how to lead better meetings, write emails that actually get answered, and communicate your point before people tune out. Topics discussed: Introduction (00:00) 3 questions you must answer in the first minute - and why it matters (00:37) The science behind the first minute (05:22) The GPS framework for getting results (07:36) How to recover when conversations go wrong (11:00) The TPO framework for better meetings (12:38) How to change communication culture in organizations (14:46) When to replace a meeting with something else (18:34) Who to include (and not include) in meetings (21:08) Should you use AI to write your emails? (23:17) How to set communication preferences within your organization (28:27) How to structure emails that get replies (31:02) The 10-second habit for clearer communication (34:59) Where niceties belong in an email (36:15) Connect with Chris Fenning: https://chrisfenning.com/ Connect with Oliver:  https://www.linkedin.com/in/oliver-aust/ Get the Presentation Planner Oliver uses with elite communicators: https://eo-ipso-comms.kit.com/presentation-planner Want to work with Oliver and become a top 1% communicator? Join the Speak Like a CEO Academy:https://www.speaklikeaceo.academy/ This episode was produced by Podcast Boutique https://www.podcastboutique.com

    40分

  8. 4月2日

    318: How the World’s #1 Executive Coach Builds Elite Leaders

    Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: what makes someone coachable, what questions to ask, why coaching (almost) always justifies the price tag, and how long it takes to see results. In this episode, they share why the best leaders are coachable and how you can build that skill yourself – plus, the one question every leader should ask themselves if they want to make a bigger impact. Topics discussed: Introduction (00:00) Who actually needs a coach? (00:47) Why coachability has become a CEO-level skill (01:51) The origin story of 100 Coaches (04:54) How to find the right coach for you (07:18) The most common areas people need coaching (10:56) How long does coaching take to work? (11:59) How coaches use feedback to reveal your blind spots (13:30) Should you suggest coaching to your boss? (18:39) The leadership habits that silently undermine you (20:11) Should a leader also be a coach? (22:18) The openness framework: how to become more coachable (24:36) Will AI replace executive coaches? (30:51) Scott and Jacquelyn’s best communication advice (33:47) Learn more about 100 Coaches: http://100coaches.com/ Grab Scott Osman and Jacquelyn Lane’s book: https://becomingcoachable.com/ Subscribe to Scott’s newsletter on LinkedIn: https://www.linkedin.com/newsletters/best-insights-from-100-coaches-6613518216260050944/ Get the Presentation Planner Oliver uses with elite communicators: https://eo-ipso-comms.kit.com/presentation-planner Want to work with Oliver and become a top 1% communicator? Join the Speak Like a CEO Academy and sign up for the FREE webinar! https://www.speaklikeaceo.academy/ This episode was produced by Podcast Boutique https://www.podcastboutique.com

    36分
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番組について

Speak Like a CEO is the podcast for ambitious leaders who want to become top 1% communicators - and scale themselves and their businesses by mastering the ultimate leadership skill: communication. Hosted by Oliver Aust - one of the world’s leading voices on leadership communication, bestselling author of Unignorable and Message Machine, and trusted advisor to Fortune 500 leaders, unicorn founders, and government leaders - this show pulls back the curtain on how the world’s most effective communicators think, speak, and lead.

情報

  • クリエイター
    Oliver Aust, founder of Speak Like a CEO Academy
  • 配信期間
    18年 - 26年
  • エピソード
    348
  • 制限指定
    不適切な内容を含む
  • Copyright
    © Oliver Aust, founder of Speak Like a CEO Academy
  • 番組のWebサイト
    SPEAK LIKE A CEO

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