Storage Unlocked

Thaddeus Campbell

Storage Unlocked is where self-storage meets reality. Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience. Whether you're a seasoned investor or just storage-curious, you'll get insider takes, uncensored discussions, and data-backed forecasts that actually matter. Weekly drops. Always unfiltered.

  1. Take a Master Class from three of the most experienced minds in Small Bay Flex.

    3日前

    Take a Master Class from three of the most experienced minds in Small Bay Flex.

    I am your host, Thaddeus Campbell, and in this episode of Storage Unlocked, I am joined by a "superhero lineup": Barry Sherman (S3 Partners), Wayne Woolsey (Kiwi II Steel), and Cody Payne (Flex Parks USA). We pull back the curtain on an asset class that is currently outperforming storage in development returns and attracting massive attention from both private equity and local entrepreneurs . In this episode, we cover: The "Adolescent" Asset Class: Why Small Bay Flex has a "long way to go" and how to capitalize on the current supply-demand imbalance . Tenant Diversification: How "Answer Engine Optimization" and social media have allowed retail-style tenants to move into cheaper flex space . Critical Design Choices: Why unit flexibility and separation of utilities are vital for re-tenanting without blowing your budget on TI . The Cost of Verticality: Understanding how wind loads and larger door guides add to your steel costs as you grow from 16ft to 20ft clear height . Site Selection Savvy: Why you should look for "roofs and red dirt"—targeting sites across from HOA communities with restrictive parking rules . Tune in to find out why the "Speedboat" flexibility of Small Bay Flex is making it the smartest play in the 2026 commercial real estate market. Connect with Thaddeus Campbell: https://www.linkedin.com/in/itsthadcampbell/ thaddeus@s3.partners Connect with Barry Sherman: https://www.linkedin.com/in/barry-s-27b024a/ barry@s3.partners Connect with Wayne Woolsey: https://www.linkedin.com/in/waynewoolsey/ wayne.woolsey@kiwisteel.com Connect with Cody Payne: https://www.linkedin.com/in/codypayne/ cody@flexparksusa.com This episode was brought to you by: https://pbbrown.com/

    53分
  2. Technology may be taking over, but our Operator Roundtable was clear on what the goal needs to be!

    3月27日

    Technology may be taking over, but our Operator Roundtable was clear on what the goal needs to be!

    In this episode of Storage Unlocked, I bring together Shannon Charbonneau (XPS Solutions), Adam Wagner (Anytime Property Storage Management), and Gabriel Luna (Durell's Mini Storage) to look at the "boots on the ground" reality of running facilities in 2026 . We discuss the massive wave of REIT consolidation and how small-to-medium operators can actually use technology to beat the giants at their own game . In this episode, we cover: The Human Element: Why technology should supplement, not replace, the "concierge level" service that makes self-storage a people-centric business . The Cost of Silence: Shannon breaks down why every missed phone call is a potential $95 marketing loss and a missed opportunity for a long-term tenant . Tech Debt vs. Innovation: Why having "tech debt" from the mid-2010s might actually put older operators at a disadvantage compared to those starting fresh with AI-native tools today . Legislative Threats: Why price-cap proposals in states like New York are a wake-up call for every owner in the country to get involved in their local associations . Marketing with AI: Gabriel explains why you don't need a massive marketing budget if you have the "courage to pioneer" and experiment with the data you already own. Tune in to learn how to modernize your operations without losing the personal touch that builds long-term value. This episode was brought to you by: https://pbbrown.com/

    57分
  3. What is AI really doing in Self Storage? We asked three of the leaders in the space.

    3月13日

    What is AI really doing in Self Storage? We asked three of the leaders in the space.

    Are we all going to be replaced by robots by 2030? I am your host, Thaddeus Campbell, and in this episode of Storage Unlocked, I am joined by Maggie Bode (Unity AI), Jacob Pandl (NodaFi), and Tyler Sellars (Cactus AI) to discuss the "leapfrog moment" in self-storage technology . We are moving away from the era of spreadsheets and paper walkthroughs into a world where AI agents answer the phones and machine learning automates our facility audits. In this episode, we cover: Underwriting Automation: How Cactus AI is allowing analysts to use their own proprietary "IP" to generate pro formas in a fraction of the traditional time . Operational Efficiency: Jacob Pandl explains that NodaFi's goal is to handle the "machine work" so site managers can spend their time coaching teams and building tenant relationships. Virtual Sales Agents: Maggie Bode breaks down why AI agents like "Maya" are providing higher customer service by giving instant answers to gate codes and balance inquiries . Market Data: A look at how Tract IQ's newest CMBS data is finally giving operators a clear view of true "achieved" rates in their trade areas . The Hype Cycle: Why "vibe coding" and other buzzwords are cluttering the C-suite, and what actually works on the ground. Connect with Maggie Bode: maggie@getuniti.com https://getuniti.com Connect with Jacob Pandl: jacob@nodafi.com https://nodafi.com Connect with Tyler: tyler@trycactus.com https://trycactus.com This episode was brought to you by: https://pbbrown.com/ https://tractiq.com/tssr

    44分

番組について

Storage Unlocked is where self-storage meets reality. Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience. Whether you're a seasoned investor or just storage-curious, you'll get insider takes, uncensored discussions, and data-backed forecasts that actually matter. Weekly drops. Always unfiltered.

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