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Marketing Examined
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Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

  1. 3日前

    The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan

    The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music — from curated playlists and events to a creative-led record label. In this episode, he breaks down what it really takes to make it in today's music landscape, from finding a repeatable piece of content that works to throwing events and booking artists. The ones keeping it simple are the ones crushing it. The strategies Steve shares go way beyond music. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    56分

  2. 6月24日

    Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque

    How do you build a successful business? By playing to your strengths and knowing your weaknesses. Devon Levesque and Albert Matheny break down the exact decisions, mistakes and strategies behind building multiple successful brands in the wellness space. From their experience creating Promix, Monroe and Rythm Health, they share impactful insights on how to turn your idea into something profitable. If you're an entrepreneur wondering how they made it, this one's for you. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- Make ads that win (without getting lucky): https://motionapp.com Turn your customer support into a revenue engine: https://www.richpanel.com/ -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    1時間27分

  3. 6月18日

    $100M of Brand Partnership Advice in 38 Minutes w/ Ryan Chen

    Breaking into an established category can be hard. Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position in a crowded market. From TikTok Shop to spend allocation, Ryan shares the marketing strategy behind one of the fastest-growing brands in the energy category. If you're building a brand in a competitive category, this one is for you. Enjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- Make ads that win (without getting lucky): https://motionapp.com Turn your customer support into a revenue engine: https://www.richpanel.com/ -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    39分

  4. 6月8日

    The $1.2B Funnel Strategy Every Brand Should Steal in 2026

    Want to achieve $100M in annual revenue with your brand? Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks down the importance of a congruent funnel in the acquisition process. From identity-based and persona-based funnels to landing page strategy and social proof, we cover the exact principles behind what makes these brands convert at scale. Take these frameworks and throw them straight into your strategy. Enjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    19分

  5. 5月28日

    The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr

    A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. From classic headline formulas to the slippery slope technique, Sam shares exactly how great copy is crafted. If you struggle with writing your scripts, this one will change the way you think about words. Enjoy the episode! Make ads that win (without getting lucky): https://motionapp.com Turn your customer support into a revenue engine: https://www.richpanel.com/ As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00 - Intro 00:41 - The Importance of Copywriting & Energy 03:44 - Breaking Down Classic Headline Ads 05:05 - Minding The Gap 07:10 - Is People’s Attention Cooked? 09:21 - Sam Parr’s Favorite Hook 10:00 - Does Long-Form Content Perform Better? 11:50 - Targeting Your Audience Through Headlines 14:10 - Spinning What's Already Well Known 16:20 - Punch Someone With Your Copy 17:13 - The Slippery Slope 19:02 - Motion: AI-Powered Creative Analytics 19:52 - Good Writing Has Rhythm 20:35 - The Rules of Writing 21:57 - The Secret to Great Copywriting 23:14 - The Wall Street Journal’s 20-Year Ad 24:30 - Everything Has To Be a Story 27:00 - Do Ads Lack Depth Today? 27:40 - Use Copywork to Improve Your Short-Form Content 29:05 - Sam Parr Explains Copywork 30:39 - Richpanel: AI-Powered Customer Service Tool 31:20 - Find The Rules of What You Want to Learn 33:11 - Repurposing Bad Ads 40:30 - Handling Objections 42:30 - Building Desire Around the Price 43:56 - Infusing Personality into Your Ads 45:15 - Getting Better at Copywriting 46:34 - Finding Inspiration for New Ideas 49:25 - Our Story with Sam Parr 51:35 - 4M Views on a Raw Video

    56分

  6. 5月20日

    How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza

    Want to learn how to build memorable brand experiences? In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled a fitness brand, where the industry is headed, and what it takes to stand out in today's content-driven world. Whether you're building a business or just obsessed with brand strategy, this one's for you. Especially if you're trying to cut through the noise in the era of short attention spans. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    56分

  7. 5月13日

    How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)

    Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How to tell a compelling story- Building desire and relatability through ungatekeeping- Competitor callout and trust jacking- The new creator community: Hit MakersEnjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- Make ads that win (without getting lucky): https://motionapp.com -------------------- Turn your customer support into a revenue engine: https://www.richpanel.com/ ------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    23分

  8. 2月18日

    The New Rules Of YouTube In 2026 W/ Paddy Galloway

    In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    1時間8分
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番組について

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

情報

  • クリエイター
    Marketing Examined
  • 配信期間
    23年 - 26年
  • エピソード
    121
  • 制限指定
    不適切な内容を含む
  • Copyright
    © Copyright 2026 Marketing Examined
  • 番組のWebサイト
    Sweat Equity

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