Take It Personally

Maddie Peschong
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Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

  1. 3日前

    How to Grow Your Audience on Instagram

    I know you want to grow your audience on Instagram...and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem. In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their friends. If you’re stuck blaming the algorithm, posting a pretty portfolio, or trying to make one post do everything… this one’s for you. We’re breaking down what really builds an audience of the right followers — the ones who move from “who is this?” to “I trust her” to “I want this.” We’re talking: Reach content vs. rapport content vs. revenue content — and why you need all threeWhy the algorithm isn’t sabotaging you (people build the algorithm 👀)The biggest mistakes photographers make when they’re not growingWhy entertainment alone won’t build reputation or revenueHow to stop overcomplicating your posts and start rotating strategicallyExamples of POV-driven content that actually connects Growth isn’t about posting more (unless you’re not posting at all). It’s about creating content that makes people feel understood and that builds trust...even if it’s not the highest-engagement post on your grid. Links & Resources ✨ Join Rebrand: My group program where I teach a repeatable system for creating this type of content so you build reach, rapport, and revenue (without having to live on IG). Learn more here!📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    18分

  2. 3月5日

    How To Build Brand Authority with Thought Leadership

    Have you ever read a post and thought, “Oh my gosh… it feels like they’re in my head”? That’s not luck. That’s really good messaging. And it’s thought leadership. Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It’s how you become the photographer on someone’s vision board instead of the one competing on price and features. But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude? In this episode, I’m breaking down what thought leadership really means, why it matters more than ever in today’s trust recession, and how to start infusing it into your content in a way that feels natural and true to you. We’re talking: What thought leadership actually is (and what it’s not)Why perspective—not “pretty photos”—is the real differentiator in brand photographyHow to gut-check your content to see if you’re actually leadingHow to answer the “why beyond the why” in your messagingTurning your process into opinions and proofThe common mistakes that quietly kill brand authorityWhy your voice is more powerful than ChatGPT (and how to use AI without losing yourself) Links & Resources ✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    18分

  3. 2月26日

    Are You Selling Features, or VALUE?

    If you’ve ever written on your pricing page “60 images, two outfits, 90 minutes” and hoped that would justify the $2,500 brand session… this episode is for you, my friend. Inside Rebrand, the first thing we look at with new students is their pricing. Because we can’t fix your marketing and sales if your positioning is off. And pricing is one of the very first ways people decide how to categorize you. And what I see over and over again is sales pages that read like a Cheesecake Factory menu. So in this episode, I’m breaking down the difference between features and value, and why features don’t close four-figure sales. We’re talking: The difference between cost-based pricing and value-based pricingWhy listing session length and image count isn’t the same as communicating valueHow to turn features (like “3-hour session” or “60 images”) into benefits that actually sellThe biggest pricing positioning mistake brand photographers makeA quick diagnostic exercise to see if you’re selling features instead of transformationWhy raising your prices has more to do with clarity than adding more deliverables Links & Resources ✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work of inside my group coaching program. Learn more here!📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    18分

  4. 2月19日

    Listen to This If You've Lost a Client

    A few weeks ago, I got an Instagram DM from a student who was having a hard time. She had photographed a dream client about a year ago. The session went so well, the photos were stunning, it truly could not have gone better. And then she recently saw that same client book another brand photographer. And her heart was broken. And honestly? Mine was too. Because I’ve been there. I think we’ve all been there. Whether you’re a brand photographer or not, if you’ve been in business long enough, you’ve probably lost a client. So in this episode, I’m walking you through how I think about losing a client, what to evaluate, what not to spiral over, and how to reframe it in a way that actually makes you stronger (and maybe even a little delusional in the best way). We’re talking: What to do first when you find out a client booked someone elseHow to evaluate your process and experience without spiralingThe difference between a one-off loss and a pattern you need to pay attention toWhy “there is enough for everyone” is more than just a fluffy mindsetWhen your offer might actually be the issueThe “if not this, then better” mindset shift that’s changed everything for meHow to respond publicly when a past client works with another photographer (yes, go comment on their post!) If this has happened to you recently, I hope this episode feels like a deep breath and a little perspective shift. Links & Resources 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients:📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    12分

  5. 2月12日

    What Social Media Platforms Should I Be On?

    I’ve got a short and sweet episode for you today based on a question I hear all the time: what social media platforms should I actually be on? This comes up a lot, especially for brand photographers who are working B2B. Suddenly you’re wondering… should I be on LinkedIn? Is Instagram enough? What about TikTok? Am I missing something if I’m not everywhere? In this episode, I’m walking you through exactly how I decide what platforms make sense for my business and how you can use the same thought process to decide what makes sense for yours (without adding more to your plate or burning yourself out). We’re talking: How to decide what social media platforms are actually worth your timeThe Venn diagram test I use to choose where I show upInstagram vs. LinkedIn vs. TikTok (and why the “right” answer is different for everyone)When it makes sense to add another platform and when it really doesn’tWhy doing one platform really well beats trying to be everywhere If you’ve ever felt pressure to show up on all the platforms, or you’re second-guessing whether you’re doing enough, this episode will help you simplify your strategy and feel way more confident in where you’re focusing your energy. Links & Resources 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients:📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    11分

  6. 2月5日

    This is Why Marketing Feels Hard

    I’ve been thinking a lot about why marketing feels hard, even for photographers who are incredibly talented at what they do. So many of my clients are amazing photographers. They’re skilled, experienced, and really good at their jobs… and yet marketing still feels uncomfortable or frustrating. And the more I’ve sat with that, the more I’ve realized: if marketing feels hard for you, that actually makes a lot of sense. In this episode, we’re not talking about hacks, trends, or quick fixes. Instead, I’m offering a reframe that I hope feels grounding, especially if you’ve ever felt like you’re “failing” at marketing or stuck in perfectionism. We’re talking about why marketing is one of the only skills in your business that requires visibility before mastery and how that reality creates so much tension for photographers who are used to being experts. In this episode, I’m breaking down why marketing feels so uncomfortable, how to detach your self-worth from your results, and how to start approaching your content as data instead of a performance. We’re talking: Why marketing feels harder than photography, editing, or workflowsThe difference between private practice vs. public learningWhy marketing requires visibility before masteryHow perfectionism keeps photographers stuck and hiddenWhy marketing should be treated as an experiment, not a verdictThe real order of growth: action → data → refinementHow confidence in marketing is built after you start, not before If marketing has ever felt like a public rough draft, or you’ve caught yourself thinking “once I feel more confident, I’ll post,” this episode is for you. Listen in for a mindset shift that will help marketing feel lighter and a lot more sustainable in 2026. Links & Resources 💻 Get coached in Rebrand, my 12-month program for photographers ready to book more brand photography clients and build confidence in their marketing📱 DM me your questions about Rebrand. Doors recently closed, but I'd love to get you inside our community if you're looking for this support (plus get marketing/copy support from our co-coach inside of Rebrand!)📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    20分

  7. 1月22日

    Should My Instagram Be More Aesthetic?

    I’ve really loved the direction my content has gone over the last year… but if I’m being honest, I haven’t always loved the look of my Instagram feed. And as a brand photographer, that feels complicated. Because on one hand, we know the content that performs best right now is more organic, in-the-moment, camera-roll style content. But on the other hand, we’re literally in the business of selling aesthetics. So where’s the balance? In this episode, I’m breaking down the push-pull between wanting your Instagram to look good and wanting it to actually work for your business, plus how to stop letting perfectionism get in the way of consistency and conversions. We’re talking: Why organic content often outperforms overly polished posts (even for brand photographers)The uncomfortable tension between selling an aesthetic and posting content that convertsHow to mix curated and organic content without your feed feeling chaoticSimple posting patterns that still look good on the gridWhy consistency and messaging matter more than chasing the “perfect” aestheticHow perfectionism quietly stalls your marketing and what to do instead If you’ve ever found yourself not posting because it doesn’t feel good enough, press play 🎧 to hear how to navigate aesthetics without letting it derail your momentum. Links & Resources 📱Double Your Inquiries Masterclass: January 27th at noon CST - Learn the content system that fills your calendar with premium clients. Sign up at maddiepeschong.com/masterclass💻 Get coached in Rebrand, my 12-month program for photographers ready to book more brand photography clients📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Questions or episode ideas? DM me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    14分

  8. 1月15日

    My Ground Beef Metric for Instagram—and Why it Matters

    At the end of 2025, I shared two podcast episodes breaking down my best and worst Instagram content from the year. And when I teased those episodes on Instagram, I got a lot of questions about how I actually decide what makes a post “good” or “bad.” The obvious answer is data. I look at analytics, engagement, and performance. But the deeper answer (and the one that’s mattered way more for the long-term growth of my business) is that there’s a metric I care about even more than what Instagram shows me. For years, I’ve relied on what I call my ground beef metric to gauge whether my content is actually doing what it’s supposed to do: building connection, trust, and relationships that eventually lead to inquiries and bookings. In this episode, I’m breaking down what my ground beef metric is, why vanity metrics don’t tell the full story, and how to tell if your Instagram content is actually working, even when the numbers feel confusing or discouraging. We’re talking: Why Instagram metrics matter (but shouldn’t control your emotions)The real reason posts sometimes don’t perform, even when they’re goodWhat the ground beef metric is and how to use it to gauge audience connectionWhy Instagram Stories play such a big role in building trustHow connection compounds over time into inquiries and bookingsWhat to focus on if you want Instagram to feel easier and more fun again If you’ve ever felt frustrated looking at your Instagram analytics, questioned whether your content is “working,” or wondered why posting feels so emotional sometimes, this episode will give you a totally different way to measure success. Links & Resources 📱 Join my free Instagram Consistency Challenge: maddiepeschong.com/ig💻 Get coached in Rebrand, my 12-month program for photographers ready to book more brand photography clients📝 Blog: Read more tips and tools to grow your brand photography business🔄 Listen to my Best & Worst Instagram Content episodes (and how I evaluated them)💬 Questions or episode ideas? DM me on Instagram! Let’s Connect: Website: maddiepeschong.comInstagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

    13分
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番組について

Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

情報

  • クリエイター
    Maddie Peschong
  • 配信期間
    19年 - 26年
  • エピソード
    207
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Copyright 2026 Maddie Peschong
  • 番組のWebサイト
    Take It Personally

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