The Bottom Line

BBC Radio 4

Evan Davis hosts the business conversation show with people at the top giving insight into what matters

  1. 5日前

    When brands collaborate

    Whether it’s McDonald’s and Cadbury or H&M and Karl Lagerfeld, brand collaborations are booming. From food to fashion, homeware to movies, why are partnerships having such a moment and what makes some 'collabs' succeed while others fail? Evan Davis and his guests explore the deals, the strategies and the creative thinking that turn collaborations into commercial successes. They also consider the consequences of what happens when things don't go to plan? Guests: Karen O’Rourke, Managing Director, H&M, UK and Ireland Gill Williams, head of partnerships, tpf Rita Clifton, branding expert, former London CEO, Interbrand Presenter: Evan Davis Producer: Nick Holland and Sally Abrahams Sound engineers: James Breard and Andy Garratt Production co-ordinator: Katie Morrison Editor: Sam Bonham

    34分

  2. 6月11日

    How the oil industry works

    What does it take to drill oil out of the ground and then refine it into petrol, jet fuel or other petrochemical products? The world currently uses about a hundred million barrels of oil a day. However, the daily flow has been affected by the closure of the Strait of Hormuz. A fifth of the global supply normally passes through the waterway in tanker ships, but it's been blocked since the end of February 2026. How has the industry adapted? Guests: Nick Bone, Fuels Industry UK Luke Johnson, Director of OPC Edward Hayden-Briffet from Onyx Capital Presenter: Evan Davis Producers: Sally Abrahams & Nick Holland Sound: Dave O'Neill & James Piper Production Coordinator: Katie Morrisson Editor: Sam Bonham

    38分

  3. 6月4日

    Trainer Wars

    The 2026 London Marathon saw new world record times set in both the men's and women's events. Eyes weren't just on the winning athletes but also on the Adidas trainers they were wearing. So what goes into designing and making a pair of trainers and why have some of them become so expensive to buy? Global sales for trainers are in the tens of billions of dollars with hundreds of new styles being produced every year. How does the industry keep up with demand and stay on trend? Giant companies like Nike and Adidas, who dominated the industry for decades, can no longer take anything for granted. Newer brands like On and Hoka have managed to break through and are shaking things up. How have they managed to do it? Evan Davis gets some insights and answers from people who work in the industry. Guests: Tony Evans: Managing Director of Jacobson Group Tom Astrella: Co-founder The Footsoldiers Wayne Edy: Founder and CEO of Inov8 Presenter: Evan Davis Producer: Sally Abrahams & Nick Holland Sounds: Dave O'Neill and Frank McWeeny Editor: Sam Bonham

    37分

  4. 3月5日

    Entrepreneurs: Your Questions Answered

    Evan is joined by a panel of top entrepreneurs to answer your listener questions. How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking? Evan and his guests answer listeners' questions and discuss the ins and outs of starting your own business, as well as the unique challenges of being an entrepreneur. Guests: Trinny Woodall, CEO and founder of Trinny London Sarah Willingham, CEO and founder of Nightcap Brent Hoberman, serial entrepreneur and investor Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: Jack Graysmark and Dave O'Neill Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

    37分

  5. 2月26日

    Product Innovation: Better, Or Just New?

    From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind. Guests: Tom Moody, Senior Vice President and Managing Director, P&G (Proctor & Gamble) Northern Europe Dr Garry Moppett, Senior Director of Research & Development at Mars Dave Ward, UK and International Managing Director, Amazon Ring. Production team: Presenter: Evan Davis Producer: Sally Abrahams Sound engineers: Lee Wilson and Donald MacDonald Production co-ordinator: Katie Morrison Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

    32分

  6. 2月19日

    How Do You Deal with a Workplace Bully?

    Across our professional careers, many of us will come into contact with a difficult colleague or hard-to-please superior. But what happens when difficult behaviour crosses over into bullying at work? What effect does this have, not only on our wellbeing, but on our workplace as a whole? Evidence suggests that bullying may be on the rise in the UK. A 2025 survey of British workers conducted by ACAS (Advisory, Conciliation and Arbitration Service) found that 44% of respondents had experienced conflict at work in the last 12 months. And on the global stage, the resurgence of ‘strong man’ leadership has reignited a debate: does bullying behaviour get you what you want? Evan and the panel look at what workplace bullying is, when and why bullying can occur, and the steps individuals and organisations can take to tackle this behaviour in the workplace. Guests: Jason Warner, Managing Director (UK and EMEA) at SBS Kevin Rowan, Director of Dispute Resolution at ACAS Kara Ng, Senior Lecturer in Organisational Psychology at Alliance Manchester Business School, University of Manchester Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: James Beard and Neil Churchill Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

    32分

  7. 2月12日

    Private Renting: Who Wants to Be a Landlord?

    The UK’s private rental market has grown dramatically over recent decades, creating what often feels like a tale of two nations: ‘Generation Rent’ who are priced out of home ownership and unable to access social housing; and buy-to-let investors who view property as a reliable income stream or pension plan. Rising rents, poor conditions and fierce competition for homes have fuelled frustration with landlords, prompting political efforts to strengthen protections for tenants and increase tax pressure on property owners. Now the sector is facing a turning point – with large institutional investors, backed by pension funds, for example, playing an increasing role. Evan Davis and guests discuss the state of the UK rental market and where it might be heading. Guests: Ashley Winston, Director of Palmdale Car Finders Andy Graham, Host, HMO Podcast Polly Simpson, Head of multi-family development at Savills Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Ben Andrews and Tim Heffer Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

    35分

  8. 2月5日

    Dynamic Pricing: Who Profits?

    Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations. But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis reunion tour ticket sales in 2024. Is dynamic pricing really as bad as we all think? Evan and guests look at the psychology behind consumer perceptions of dynamic pricing, and ask how different industries can utilise the pricing model to benefit themselves and their customers. Guests: Richard Howle, founder of RH Insights Zoisa North-Bond, CEO of Octopus Energy for Business Marco Bertini, Professor of Marketing at Esade Business School Production team: Presenter: Evan Davis Producer: Mhairi MacKenzie Production Co-ordinator: Katie Morrison Sound engineers: Daniel Fox and Steve Greenwood Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

    35分
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番組について

Evan Davis hosts the business conversation show with people at the top giving insight into what matters

情報

  • クリエイター
    BBC Radio 4
  • 配信期間
    07年 - 26年
  • エピソード
    429
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © (C) BBC 2026
  • 番組のWebサイト
    The Bottom Line

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