The Content Capitalists

Ken Okazaki
  • 5.0（2）
  • マーケティング
  • アップデート：毎週

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

  1. 4日前

    2 Words That Built P90X

    Tony Horton built a $200 million fitness empire on two words that are scientifically meaningless. I'd know. I finished his program twice. I can still hear "muscle confusion" in my head ten years later, but I can't name a single exercise from that program. In this episode I break down the three-part formula that makes certain phrases impossible to forget, then show you how to use it to name your own offer so prospects repeat it back to you weeks after the call. If you're a coach, service professional, or agency owner sitting on a great offer that nobody's buying, the offer is probably fine. The real issue is that nobody can repeat what you do back to themselves, and this episode fixes exactly that. Here's what I get into: The boring 1970s textbook principle Tony Horton quietly renamed to build a $200 million empireWhy he was a communicator first and a trainer second, and what that means for youThe three-part formula behind phrases like brain rot, imposter syndrome, and doom scrollingThe one element most people miss that turns a merely clever name into one nobody can shakeWhy I named my own brand the way I did, completely on purposeThis isn't a vocabulary trick you can fake by asking ChatGPT for ten clever names. You get the actual formula plus the exact move I used on my own brand. So here's my challenge. Figure out the "muscle confusion" of your business, the two words people could repeat back to themselves in the car on the way home. Nail that and you'll never have to chase a client again. This one is visual on the video side, since I'm drawing out the three-circle formula. If you want to see it, search Ken Okazaki on YouTube. I'm @kenokazaki there and on Instagram. New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen, so the next one lands automatically. Follow Me: https://www.youtube.com/@kenokazaki https://www.instagram.com/kenokazaki/ https://www.facebook.com/ken.okazaki https://www.tiktok.com/@kenokazaki1 00:00 The Phrases Living Rent-Free in Your Head  01:01 Congress Got Hooked on P90X  01:45 Tony Horton Was a Communicator First  03:15 "Muscle Confusion" Isn't Even Real  05:00 The Two-Word Trick Behind Every Sticky Phrase  06:15 The Formula: Familiar, Unrelated, Charged  08:00 The Kabul Bus and the Hotel WiFi Fix  09:45 Name It So They Can't Forget It

  2. 7月27日

    I Hired A Viral Agency, Then Fired Them

    👉Watch this episode on youtube: https://youtu.be/eF9GHZ5KxTY I paid a top agency to turn my content into a viral machine. It worked. Views up, engagement up, comments up. Two months later I fired them. In this episode I break down what happened when I handed myself over to one of the best viral agencies out there as if I were my own client, why I shut it down while the numbers were still climbing, and the only moat left in 2026 that AI cannot clone, deepfake, or copy. It comes down to two lines. Do cool stuff. Talk about it. If you're a coach, service professional, or agency owner posting optimized content and quietly turning into a slightly shinier version of every other coach, this is your wake-up call. Winning the algorithm is easy. Being the one coach a buyer actually remembers is the real game. Inside this video, you'll learn: What happened when I hired a top viral agency to treat me like one of my own clients Why my best performing content was the exact reason I pulled the plugWhy the outlier-plus-AI strategy that worked six months ago is deadThe 100-year pattern of moats collapsing, from Hollywood triple-threats to Auto-Tune to the iPhoneWhat voice cloning and deepfakes in 2026 actually means for your businessThe one moat AI still can't touchMy real moat, including the parts I spent years too embarrassed to put in any contentThe pattern behind Alex Hormozi, Taki Moore, Chris Do, and Vinh Giang This is not another optimized guru framework, which is sort of the entire point. You get the actual experiment I ran on myself, plus the personal history I avoided talking about for most of my career. If you made it this far, you already understand why this matters more than another hack. Hit subscribe and follow along, and if the podcast earned it, give it a like  so it reaches a coach who needs to hear it. Timestamps:  00:00 I Hired an Agency to Make Content as Me 01:33 It Performed Great. It Wasn't Me. I Fired Them. 02:11 Why the Outlier Strategy Became Dangerous Advice 03:36 100 Years of Moats Getting Destroyed 06:57 Deepfakes, Voice Cloning, and What's Left 07:17 The One Thing AI Can't Touch 07:38 My Actual Moat (a Cult, a Globe, and a Minivan) 12:01 Do Cool Stuff, Talk About It (Hormozi, Taki, Chris Do, Vinh Giang) Follow Me: https://www.youtube.com/@kenokazaki https://www.instagram.com/kenokazaki/ https://www.facebook.com/ken.okazaki https://www.tiktok.com/@kenokazaki1

  3. 7月20日

    Why Our Content Wasn’t Bringing Us Leads (And What We Changed)

    👉Watch this episode on youtube: https://youtu.be/Trv5jZHG_fI For the past year, I was making content… but not building momentum. In today’s episode, I break down the honest mistakes we made creating content over the last year: posting consistently, doing all the right things, and still not seeing the business results we expected. This isn’t theory. It’s the strategy shift we’re making right now 2026. If you’re a service professional, coach, or agency owner trying to turn content into clients (not just followers), this episode explains what actually changed our approach. Inside this episode, you’ll learn:  • Why consistency alone doesn’t create growth  • The hidden problem with chasing views and reach  • Why discipline eventually breaks without systems  • The difference between authority content and value content  • How we’re restructuring content for momentum instead of output  • The 3 types of short-form content we now focus on  • How YouTube, email, and short-form work together as one system This isn’t a polished guru framework. It’s a real-time pivot — sharing what worked, what didn’t, and what we’re changing moving forward. If you’re building a real business and want content to support it instead of distract from it, you’re in the right place. Hit subscribe to follow the evolution as we build this system publicly. Follow Me: https://www.youtube.com/@kenokazaki https://www.instagram.com/kenokazaki/ https://www.facebook.com/ken.okazaki https://www.tiktok.com/@kenokazaki1 Timestamps: 00:00 – Why Our Content Strategy Needed to Change 01:39 – The Old Content Strategy We Followed 03:48 – Why Consistency Alone Wasn’t Enough 06:53 – Our New Content System for 2026

  4. 7月13日

    More Content Does not Mean More Clients

    👉Watch this episode on Youtube: https://youtu.be/Mt4n2sIGgaM Influencers chase views. But for Coaches & Service Pros, winning with content means more clients. This episode breaks down the system I use to turn winning content into leads without becoming a full-time influencer. If you already run a real business and your time matters, this is how you get ROI from content instead of vanity metrics. In this episode you’ll learn: • How to show up on camera with the right level of energy • How to use short-form videos to generate leads • The 3 pillars of winning content • How to hook viewers in the first seconds without gimmicks • Why comedians treat short gigs like labs and you should too • How to judge content by leads, not views When you learn to win with short-form, the rest gets a lot easier. This episode shows you how to win with content without burning out or competing with influencers. My focus here is simple: Small Audience, Big Impact If that’s what you want, you’re in the right place. Links:  CustomGPT: https://vmm-f52bja3.gamma.site/3in3 Gear Guide: https://vmm-f52bja3.gamma.site/talking-head Follow Me: https://www.youtube.com/@kenokazaki https://www.instagram.com/kenokazaki/ https://www.facebook.com/ken.okazaki https://www.tiktok.com/@kenokazaki1 Timestamps: 00:00 Why Views Don’t Matter for Service Businesses 02:26 The Real Energy Problem Service Pros Face 04:31The 3 Elements of Winning Content 07:12 Simple Video Production Setup Anyone Can Use 13:55 How to Show Energy on Camera Without Feeling Fake 20:03 Authority Content vs Value Content 20:25 The 3-in-3 Framework That Hooks Viewers Instantly 23:08 Free CustomGPT + Gear Guide

  5. 7月6日

    The Content Capitalists Is Back. Here's What's Changing.

    The Content Capitalists is back, and it's better. New episodes every Monday, and a real shift worth telling you about. But first, let me explain. I started this show to crack one question: how do you make a million dollars a year off the back of content? For 130-plus episodes I chased it with people actually doing it, operators like Dan Martell, Hala Taha, Taki Moore, and Anik Singal. But here's what kept happening. People stopped asking about my guests and started asking about me. What am I teaching the clients paying me thousands a month? What's working right now? So that's exactly what you're getting. A lot more of me, handing you what I'm testing, teaching, and changing my mind about in real time. This chapter is built for coaches and experts. Your problem was never a lack of information. It's trust. And trust is exactly what the right content builds. That's what we're digging into every single week. Hit follow so every Monday's episode lands in your feed, then dive straight into the first solo episode. Let's go. Note: A lot of this connects to what I publish on YouTube, where these ideas get the full visual breakdown. Search Ken Okazaki, or find me at @kenokazaki on YouTube and Instagram. Follow Ken Okazaki at: https://www.youtube.com/c/KenOkazaki https://www.instagram.com/kenokazaki/ https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Chapters: 00:00 – The Show Is Back, and It's Different 00:14 – Why I Started The Content Capitalists 05:08 – The Pivot: More Me, Fewer Interviews 08:34 – Who This Is For Now: Coaches and Trust

  6. 7月6日

    The Dead-Simple Funnel That Turns Content Into Clients (Without a Big Audience)

    👉Get the Dead Simple Funnel HERE: https://web.20xagency.com/dead-simple-funnel 👉Work with me here: https://videomarketingmachine.co/ 👉Watch this episode on Youtube: https://youtu.be/dwJ5Is-VyY4 This is the exact system I use to turn boring view counts into real conversations and high-ticket clients. Not viral. Not influencer nonsense. Just a clear path from content to sales. I call it the Dead Simple Funnel. In this episode, I’ll tell you how service professionals and coaches can stop posting random content and start using a system that quietly turns viewers into conversations, even with a small audience. Inside, I break down: • Why posting more content isn’t the answer • The missing bridge between views and clients • How to move people from watching to trusting you enough to talk • How to set up your profile so it does the selling for you • Why clarity beats reach every single time If content feels heavy, chaotic, or exhausting, it’s not because you suck at it. It’s because you haven’t got the right system. This episode shows you how to install one that works without a big audience. This podcast is for service professionals and coaches who want small audiences and big money. If that’s you, hit like and subscribe. Links:  Dead Simple Funnel: https://web.20xagency.com/dead-simple-funnel Follow Me: https://www.youtube.com/@kenokazaki https://www.instagram.com/kenokazaki/ https://www.facebook.com/ken.okazaki https://www.tiktok.com/@kenokazaki1 Timestamps: 00:00 Why Content Feels Broken 01:34 What Content Is Actually For 02:27 The Dead-Simple Funnel 06:13 Why This Works 07:30 What to Do Next

  7. 2025/08/19

    Jeni Hott’s $10M Secret

    Think you need ads, funnels, or a massive social following to make millions online? Jeni Hott disagrees, and she’s proved it! She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose. In this episode, Jeni reveals: How she made her first $60,000 off a blog without knowing it 💸The anti-funnel system that kept working for 17+ years 🔄 Why going “invisible” can be the ultimate growth strategy 🕵️‍♀️ The hidden power of obsessively listening to your audience 👂 Her rule for keeping business fun—and making it last 🎯  If you’re tired of being told to post more, sell louder, and hustle harder, this is your permission slip to do it your way—quietly, strategically, and with zero burnout. 💥 Caution: May inspire you to delete your entire content calendar. 📌 Drop “INVISIBLE” in the comments if this hit different. 📌 Subscribe for more content that doesn’t require selling your soul. #contentcapitalist #jenihott #digitalbusiness #onlineincome #passiveincome #kenokazaki #introvertfounder Follow Jeni Hott at: Website: https://jenihott.com/ Facebook: https://www.facebook.com/jenihott/ Instagram: https://www.instagram.com/jenihott/ LinkedIn: https://www.linkedin.com/in/jenihott/ Time Stamps: 00:00 This Episode Almost Didn’t Happen 00:35 She Made $10M Without Being Famous 03:42 How Blogging Quietly Beat Social Media 08:16 From Burnout to $60K in Her Sleep 17:14 Automate Your Content, Not Your Soul 21:34 The No-Funnel Strategy That Still Works 27:12 Her System to Scale Without the Hustle 28:07 Personal Crisis = Business Breakthrough 31:46 Intentional Brands Make More Money 35:11 The Pricing Mindset Most Coaches Miss 43:46 Coaching? Don’t Skip This Advice 50:26 What She’d Tell Herself 17 Years Ago — About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    Jeni Hott’s $10M Secret

  8. 2025/07/29

    I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom

    Most people would kill to get Gary Vee on their podcast. Omar Zenhom did… and still barely scraped 400 downloads. His words?  “That podcast was shit.” But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still showing up three times a week, every week. In this episode, Omar breaks down: - Why his first show flopped (even with big-name guests) - The soda-on-the-boardwalk trick that jumpstarted his growth - What creators get wrong when trying to monetize - His no-BS strategy for building real momentum - How he bootstrapped a SaaS company and sold it (as a non-tech founder) If you’ve ever felt stuck with your content, burnt out on “expert advice,” or tempted to copy someone else’s style—this one’s a wake-up call wrapped in humor and honesty. 🔥 Warning: May cause uncontrollable urges to start (or restart) your show the right way. 📌 Drop “20X” in the comments if you’re done playing small. 📌 Subscribe for more content that doesn’t suck. #contentcapitalist #100mba #podcastfail #businesspodcast #saasfounder #kenokazaki #omarzenhom Follow Omar Zenhom at: https://www.youtube.com/@100mba    https://www.instagram.com/omarzenhom/   https://www.facebook.com/ozenhom   https://www.tiktok.com/@theomarz   https://www.linkedin.com/in/omarzenhom/   https://x.com/TheOmarZenhom  — Time Stamps: 00:00 Quitting His Job—No Plan B 00:15 What a Failed Podcast Taught Him 03:18 How He Hit 130M+ Downloads 05:27 The Overlooked Skill That Drives Growth 11:05 How He Got Listeners Without Ads 23:08 Simple Tools That Actually Work 24:01 Building SaaS with Zero Coding Skills 24:50 Finding Tech Talent on a Budget 26:46 How He Pre-Sold a Product from Scratch 32:13 Avoiding Burnout as a Creator 36:23 A Smarter Way to Plan Your Year 37:57 How Free Content Builds Trust 40:22 The One Thing That Makes You Stand Out 42:55 The Question That Fixes Bad Content 43:46 Omar’s Final Challenge to You —  About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at:  https://www.instagram.com/kenokazaki/  https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom
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番組について

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

情報

  • クリエイター
    Ken Okazaki
  • 配信期間
    22年 - 26年
  • エピソード
    138
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2026 The Content Capitalists
  • 番組のWebサイト
    The Content Capitalists

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