The Disruptive Voice explores the theories of disruptive innovation across a broad set of industries and circumstances with academics, researchers, and practitioners who have been inspired and taught by Harvard Business School Professor Clayton M. Christensen, the Kim B. Clark Professor of Business Administration and one of the world’s top experts on growth and innovation.
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BSSE = Building and Sustaining a Successful Enterprise, Professor Clayton M. Christensen's signature course at the Harvard Business School and a breeding ground for many of the ideas shared in this podcast.
66. Defending The Castle Against Disruptors: Jean Wright, MD/MBA on Innovation in Healthcare
Over a year ago, The Forum for Growth & Innovation team ventured to North Carolina to learn about the ways in which a group of innovators had spread the gospel of disruption to the senior leadership of Atrium Health. Regular listeners of the podcast may remember when we interviewed Atrium's Ann-Somers Hogg on her experience of studying the theories of Disruptive Innovation and Jobs To Be Done as an executive education participant at HBS, before bringing the learnings and language home to her team at Atrium Health and spreading it to senior leadership, including through enrollment in HBS Online's Disruptive Strategy course.
This week, we are delighted to release, at long last, a conversation with the mind behind the mission: Jean Wright, MD/MBA, the former Chief Innovation Officer at Atrium Health. In her position, Jean was well aware of the challenges of disruption facing her industry and sought out ways to build a culture of innovation and learning at Atrium, for instance, by sending her employees to study at Harvard, Stanford, and MIT for executive education courses.
This podcast was originally research material that was used by The Forum for Growth & Innovation to develop a case study of disruption in the healthcare industry. However, we thought it so compelling that we knew we had to share it with you as well. Dr. Wright offers lessons by example and experience in leadership, management, and innovation that we know you'll find inspiring and useful.
65. Can Hyper-Localized Automation Transform Grocery Shopping?
Online grocery shopping isn't (really) catching on. While there has been real growth in the number of Americans who shop for groceries online in 2020, even in the midst of a global pandemic, the vast majority of customers choose to shop in person. Why?
This week on The Disruptive Voice, we're delighted to bring you José Vicente Aguerrevere and Max Pedró, co-founders of Takeoff Technologies, for a look behind the scenes at their efforts to build and sustain a technology company aimed at eliminating a major barrier to online grocery retailing. After taking BSSE with Professor Christensen, Max and José graduated from HBS as Baker Scholars in 2002, pursued careers in blue chip banking, consulting, and retail firms, and fourteen years later felt called to co-found a technology firm. Based on the idea that finding the right trade-offs could make online grocery retailing cost effective to both the retailer and customer, Max and José have turned their start-up into a global company. Hosted by Anibha Singh, Max and José discuss the genesis of the business, their rapid scaling efforts, the evolution of the grocery industry during the coronavirus pandemic, and their vision of an ecosystem of efficient fulfillment across industries. We hope you enjoy this engaging and thought-provoking episode!
64. Your Best Friend's Voice: A Conversation With Amelia Lin, Founder and CEO of Saga
When was the last time you heard your best friend's voice? This question is at the heart of this week's episode of The Disruptive Voice. We're now seven months into a global pandemic that has torn and kept friends and families apart. In the midst of all this distance and distress, many are searching for ways to deeply and authentically connect with those they love. That's why we reached out to Amelia Lin, an alumna of HBS and Harvard College who is in the early stages of developing a social media platform called Saga that enables a refreshingly personal form of connection. Saga is a personal family podcast app designed to facilitate and store family histories, and one that has recently transformed into a new kind of social network. In this episode, Amelia discusses the story behind the app, some of the ways that it is currently being used, and the power of intimate, shared spaces to reshape our social media futures. She is hosted by Chris Diak, Program Assistant at The Forum and an M.Div. candidate at Harvard Divinity School.
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63. Understanding Demand-Side Sales with Bob Moesta
Why are there no sales professors at the Harvard Business School or anywhere else, for that matter? Given that selling products and services is such a fundamental aspect of business, it may surprise you to learn that "most MBA programs offer no sales-related courses at all, and those that do offer only a single course in sales management." Enter Bob Moesta, President & CEO of the Re-Wired Group, and a well-known presence here at The Forum for Growth & Innovation. With his new book, Demand-Side Sales 101, Bob is on a mission to teach sales with the sophistication and rigor that you'd expect from a top MBA program, to help salespeople understand the real value of their work, and to help people who are not in sales to see how understanding their work as sales enables them to create progress in the lives of those they care about. Hosted by Katie Zandbergen, Community Manager at The Forum for Growth & Innovation, Bob discusses a range of topics, including the new Covid-context, and he ties his work in demand-side sales to the theory of Jobs To Be Done and the five skills of an innovator. This is a must-listen for students of the JTBD framework!
62. COVID-19 and the Educator's Dilemma: A Conversation with Michael Horn
This week, as the New York City public schools scramble to re-open and students across the country settle into routines that are anything but routine, we checked in with Michael Horn to hear his views on the state of education amidst the pandemic. Michael is a widely published researcher, strategist, and innovator who co-founded The Clayton Christensen Institute and currently serves as Senior Strategist at Guild Education. Hosted by Christopher Diak, Program Assistant at The Forum and an M.Div. candidate at Harvard Divinity School, Michael discusses the acceleration of disruption under the pandemic, the "educator's dilemma" of business model innovation with competing value propositions, and the ways he personally is adapting to the pandemic using a learning pod approach, among several other timely topics.
61. Business Model Innovation at Innosight: A Conversation with Erika J. Meldrim
Over the course of the twentieth century, the growth of the consulting industry was fueled by a series of sustaining innovations that strongly influenced the practice of management and corporate strategy. As a result, leading consulting firms today have well-defined value propositions and business models, offering premium, high cost services to a relatively small pool of clients, while simultaneously creating the conditions for non-consumption across vast swaths of the business landscape. Put simply, most businesses that could potentially benefit from the expertise of leading consulting firms cannot afford their services, nor do these services and the underlying collaboration model necessarily align with the processes or priorities of the client’s organization. The coronavirus pandemic has only exacerbated these disparities, begging the question of whether new consulting models may be on the horizon.
This week on The Disruptive Voice, we’re delighted to bring you a conversation with Erika J. Meldrim, Head of Business Development at Innosight, a strategy and innovation consulting firm founded by Clayton Christensen and Mark Johnson that focuses on helping organizations to design and create the future, rather than be disrupted by it. Hosted by Katie Zandbergen, they discuss how Innosight, looking inward and drawing on a strategy of dual transformation, is working on the development of a new initiative called Innosight Connect. This flexible engagement model is offered to clients across industries, enables an actionable understanding of Innosight’s intellectual property, embeds capabilities by teaching and upskilling teams, and emphasizes collaborative problem solving and co-creation. This model also allows a wider breadth of organizations to take advantage of Innosight’s service offerings – different customers with different Jobs To Be Done than those served by the core Innosight offering. The conversation touches on a range of topics, including the discovery process that led to the genesis of Innosight Connect, features of the business model that differentiate it from other aspects of the Innosight portfolio, consulting industry trends, customer Jobs To Be Done, and Future-back thinking, to cite just a few examples. Tune in for an interesting conversation focused on a great example of business model innovation theory in action!