The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 18時間前

    Amazon SEO Playbook: How Products Actually Rank in 2026

    E983: Amazon is one of the largest search engines in the world, but most sellers misunderstand how products actually rank. In this episode, Edward sits down with Amazon operator and agency founder Nik Hall to break down how the Amazon ranking system works in 2026. Nik has built and scaled multiple seven-figure brands, taken products from zero to tens of thousands of retail locations, and helped dozens of companies grow on Amazon. In this conversation, he explains the mechanics behind Amazon SEO, how the A9 algorithm works, and why conversion rate and sales velocity matter more than most sellers realize. They walk through the full process of getting a product to rank on Amazon - from keyword research and listing optimization to paid ads, reviews, product development, and the role of AI in Amazon search. They also covers common mistakes sellers make, risky tactics that can get accounts banned, and how serious brands approach product testing and growth. Topics covered include: - How Amazon's A9 algorithm ranks products - Why conversion rate and sales velocity drive rankings - How organic rankings and paid ads work together - How to choose keywords and structure an Amazon listing - Why keyword stuffing no longer works - How to identify high-opportunity niches with low competition - The tools serious Amazon sellers use (Helium 10, Data Dive, and others) - What makes a high-converting Amazon product page - The importance of product-market fit and reviews - How to structure Amazon ad campaigns for better data - Why many Amazon sellers fail before they ever rank - What Amazon is doing to combat fake reviews and manipulation - How Chinese sellers compete on the platform - The role of AI, Rufus, and Amazon's evolving search experience - Why TikTok and external traffic are becoming more important - How top Amazon brands test, iterate, and improve products over time If you sell products online or are thinking about launching a brand on Amazon, this episode explains how the platform actually works and what it takes to compete today. ⭐️ Nik Hall on LinkedIn - https://www.linkedin.com/in/nikhall/ ⭐️ Nik Hall's Amazon agency - https://revivemarketingpartners.com/ 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Amazon SEO Playbook 00:17 Nik Hall's Amazon Journey 01:54 How Amazon Ranks 03:02 Keywords and AI Search 04:19 Rufus and Cosmo 05:22 Organic Launch Basics 07:30 Amazon Listing SEO and Images 09:28 Keyword Research 17:51 Tools for Ranking Data 19:27 High Converting Listings 22:52 Common SEO Mistakes 25:22 Backlinks and Velocity 29:55 Paid Ads Structure 31:15 Reviews and Rule Breaking 35:17 Dirty Tactics and Defense 45:05 Winning Products and Niches 47:40 Big Seller Strategies 50:54 External Brand Building 52:51 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #amazonseo #amazonmarketing #searchengineoptimization #cpgdigitalmarketing

    53分

  2. 1日前

    How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)

    E982: I talk with Bas de Goei (Head of Marketing at Orb) about the SEO strategy that helped Orb rank #1 on Google for competitive keywords like "usage-based billing" - without relying on a large backlink profile. Orb competes against companies like Stripe and other well-funded SaaS platforms. Despite this, their marketing team built strong organic traffic by focusing on topical authority, structured content clusters, and a highly iterative marketing approach. Bas explains how Orb built an SEO system around cornerstone topics, how they identify high-value keywords before competitors do, and how SEO fits into a broader marketing engine that includes brand, paid acquisition, and data-driven customer journey analysis. This conversation also explores how modern marketing teams are combining SEO with automation, AI agents, and signal-based marketing to identify buyers and move them through the funnel. Topics covered: - How Orb built SEO traffic after starting with almost no marketing infrastructure - The cornerstone strategy used to build topical authority in a niche SaaS category - Why many companies focus too much on backlinks instead of content depth - How Orb identifies new keywords by listening to customers and watching market trends - The role of "pricing content" in driving unexpected organic conversions - Why informational traffic can still lead to high-value sales opportunities - How multi-touch attribution reveals the real path customers take before converting - How brand investments (billboards, PR, media appearances) influence organic rankings - The strategy behind launching an exact-match domain to capture additional search traffic - How Orb built a signal-based marketing engine using tools like Clay and Dreamdata - Why Bas believes marketers should test aggressively and iterate quickly - What the first 90-180 days of marketing would look like for a new startup today Bas also discusses how the rise of AI pricing models is changing the SaaS industry and why pricing strategy is becoming one of the most important areas for software companies to invest in. This episode is useful for: - Founders building early SEO traction - Marketing leaders responsible for growth and demand generation - SaaS companies operating in competitive niches - Anyone interested in topical authority and modern SEO strategy Orb builds infrastructure for usage-based billing and pricing for modern software companies. ⭐️ Orb - https://www.withorb.com/ ⭐️ Bas de Goei on LinkedIn - https://www.linkedin.com/in/bastiaandegoei/ 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO Killer Intro 00:06 From Strategy to InsureTech 02:39 Joining Orb and SEO Spike 06:20 What Orb Does 09:41 Cornerstone SEO Basics 11:46 Clusters and AI Pricing 24:15 Exact Match Domain Play 27:24 Intent and Funnel Scoring 32:28 Pricing Pages That Convert 36:52 Common Marketing Mistakes 41:41 Brand Drives Rankings 45:53 X Ray Pricing Easter Egg 48:31 Measuring Pricing Experiments 55:17 Automation With Clay and Claude 01:01:45 First 90 Days Marketing Plan 01:05:18 Email Domains and Link Building 01:09:33 2026 Marketing Bets 01:14:12 Dream Data Explained 01:16:24 Wrap Up and Where to Find The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #growthmarketing #chiefmarketingofficer #growthhacking

    1時間17分

  3. 2日前

    How Cody Schneider Uses AI Agents to Automate SEO, Ads & Growth

    E981: Growth strategist Cody Schneider joins the show to discuss how AI agents are changing the way marketing, SEO, and product growth work. Cody explains how he builds automated workflows that analyze Search Console data, refresh content, generate new articles, run marketing experiments, and even manage advertising campaigns. The conversation covers practical systems for scaling SEO, building internal data infrastructure, and using AI to automate repetitive work while maintaining high-quality output. The episode also explores how content strategies are evolving in 2026, how to avoid common mistakes with AI-generated content, and why many marketers are focusing on the wrong tools instead of building repeatable systems. Topics covered: - Cody Schneider's SEO workflow using Search Console data as a feedback loop - How to find easy keywords by analyzing page two and page three rankings - Using AI agents to refresh content and increase organic traffic - Why updating content can produce quick ranking improvements - Building internal linking strategies that help pages rank faster - Using AI to generate outlines and write content section-by-section - The role of personal experience and transcripts in improving AI-generated content - Why relevance to your product matters more than raw traffic - Lessons from large sites like HubSpot that expanded content too broadly - How to structure blog pages with TLDR sections and strong calls to action - Tracking conversions from blog content using Google Tag Manager and Google Analytics - Building dashboards to monitor organic growth and user behavior - Why branded search is a key signal for sustainable SEO growth - How Cody publishes large volumes of content while maintaining performance - Experiments with publishing thousands of articles and managing them over time - Strategies for avoiding common AI SEO pitfalls such as "mount AI" traffic spikes - Why maintaining content and refreshing pages is critical for long-term rankings - A practical link-building method using low-cost advertising and link exchanges - The growing importance of citations for AI search results and answer engines - How AI tools like ChatGPT and Claude choose sources for citations - Why getting mentioned in authoritative sources can dramatically increase visibility in AI results - Using newsjacking to capture search demand around emerging topics - Examples of using trending news to drive traffic and awareness - Why combining SEO, social distribution, and PR strategies creates stronger growth loops The discussion also explores AI infrastructure and the systems Cody uses behind the scenes: - Building data pipelines that combine Search Console, analytics, and advertising data - Using data warehouses and semantic layers to organize marketing data - Creating conversational analytics systems that allow AI to analyze performance data - Using AI to categorize traffic, identify patterns, and generate reports - Building agents that can run marketing workflows automatically Cody also explains his philosophy around automation and AI agents: - Why most people focus on tools instead of outcomes - How to design agents that run marketing loops such as testing, measuring, and iterating - The difference between general-purpose AI tools and custom automation systems - Why many AI tools create unnecessary complexity - How building small, focused agents can produce better results The episode closes with a discussion about the future of marketing workflows and how AI agents may replace many repetitive roles in growth teams. Cody shares examples of agents that can manage email triage, generate marketing content, schedule posts, analyze campaigns, and run advertising experiments with minimal human input. ⭐️ Cody Schneider on LinkedIn - https://www.linkedin.com/in/codyxschneider/ ⭐️ Cody Schneider on 𝕏 - https://x.com/codyschneiderxx ⭐️ Cody Schneider on YouTube - https://www.youtube.com/@codyschneiderx ⭐️ Cody Schneider's company, Graphed - https://www.graphed.com/ 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Intro 00:20 Google Search Console Refresh Loop 02:24 Automating With Data Pipelines 04:02 Relevance Over Volume 07:12 AI Article Production System 08:20 CTAs And Conversion Tracking 10:38 TLDR Above The Fold 11:36 Free Assets And Engagement Signals 15:32 Prompting For Quality Output 20:26 Agent Harnesses And Model Clones 25:18 Wins, Link Exchanges, And Case Study 29:43 Newsjacking For Fast Traffic 35:21 AEO Citation Strategy 38:49 Publishing Velocity On New Sites 41:38 Batch Publish Then Rewrite 43:21 Avoiding Mount AI Penalties 44:53 Keyword Selection At Scale 47:47 Brand Signals And Trust 49:51 Landing Pages Beat Blog Posts 52:42 Warehouse Ontology For Agents 59:10 Model Changes And Retooling 01:00:28 OpenClaw Hype Versus Outcomes 01:05:58 Build Personal Agents With Code 01:14:45 Reducing Hallucinations With Context 01:18:57 Cricut SVG Business 01:19:45 AI Speeding Up Sites 01:21:05 Long Cut SEO Wins 01:24:13 Safe SEO Experiments 01:26:09 Marketing Mix Stability 01:27:45 Social Algorithms And Slop 01:31:38 Short Form Versus Long 01:37:15 LinkedIn Video Playbook 01:39:52 From Idaho To Growth 01:45:32 Cloud Code Workflow Alpha 01:50:52 Agents And The Future 01:51:50 Where To Find Cody The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #growthhacking #searchengineoptimization #growthmarketing #digitalmarketing

    1時間53分

  4. 3日前

    Unicorn Clicks, NavBoost & Google's Real Ranking Signals

    E980: There were some technical issues during the recording, but the information Alejandro shared was so FIRE, I couldn't deny it from the world. Hope the technical issues don't get in the way of you enjoying this ep. Alejandro Meyerhans joins the show to talk about how Google rankings actually work today. The conversation covers NavBoost, link graphs, user behavior signals, the Google API leak, and how AI is changing the way SEOs build tools and analyze data. Alejandro explains how modern SEO is less about isolated tactics and more about understanding how different signals combine: backlinks, brand authority, user engagement, topical depth, and content effort. The discussion also looks at how AI is allowing individuals to build internal tools that previously required large development teams. The episode is a mix of practical advice, experiments, and observations from real SEO work. Topics covered: - What "Unicorn Clicks" are and why Google values them - How NavBoost measures user satisfaction and engagement signals - Why links still matter and how to think about a modern link graph - The difference between links that pass real value and links that get ignored - What the Google API leak revealed about ranking systems - How Google evaluates "content effort" and informational gain - Why brand signals and author entities are becoming more important - The role of seed sites and authority signals in link building - How referral traffic from backlinks can influence topical relevance - When digital PR works and when it stops moving rankings - Why some pages rank without obvious keyword optimization - How AI tools are helping SEOs build custom analysis systems - Practical ways small sites can compete without large budgets - How to build linkable assets and free tools that attract backlinks - What happens when sites publish large volumes of low-effort content - Why on-page SEO still multiplies the impact of links and traffic - Experiments showing how external traffic can influence rankings Alejandro also discusses how someone starting from zero can approach SEO without expensive tools or large link building budgets. The focus is on building useful resources, improving high-value pages, and understanding how Google interprets user behavior. ⭐️ Get backlinks from Alejandro - Use code EDWARDBUILDS for 15% off your first order - https://getmelinks.com/ ⭐️ Alejandro Meyerhans on LinkedIn - https://www.linkedin.com/in/alexmeyerhans/ ⭐️ Alejandro Meyerhans on YouTube - https://www.youtube.com/@alexmeyerhansseo ⭐️ Alejandro's first time on the pod - https://www.youtube.com/watch?v=2SVpRAE9t40 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Changes Everything 00:52 Building Smarter Link Reports 03:38 Links for Google and LLMs 08:09 Seed Sites and Listicles 12:02 Link Graph Explained 15:54 Avoiding Algorithm Whiplash 23:06 API Leak and Patents 27:51 Content Effort Signal 32:22 PageRank and Linking Out 40:12 Footer Links and SpamBrain 42:10 Digital PR and Relevance 45:58 Low Budget Link Building 48:29 Source Authority Links 49:35 Healthline Link Spike 51:24 Natural Link Graph Mix 53:33 Free Tools First 90 Days SEO 57:15 Vibe Coding Platforms 59:51 AI For SEO Workflows 01:01:51 Bad SEO Advice Nuance 01:05:02 Future Authority Signals 01:08:44 Sites Hit Next Update 01:10:33 Traffic As Ranking Signal 01:14:01 Underrated Link Tactics 01:19:39 YMYL Ranking Strategy 01:27:42 One Thing Tomorrow 01:29:30 Navboost Quick Wins 01:31:36 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #searchengineoptimization #digitalmarketing

    1時間35分

  5. 4日前

    Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

    E979: Google's recent updates have changed how link building works for local businesses. Exact match anchor text links that once helped rankings can now trigger serious problems. In this episode, Joy Hawkins explains what has changed and what local businesses should be doing instead. Joy Hawkins runs Sterling Sky, one of the most well known local SEO agencies. She shares lessons from years of testing links, auditing sites, and watching how Google updates impact small business websites. We discuss why some local business sites were wiped out by recent core updates, why anchor text links are now risky at scale, and what types of links still move rankings today. This episode is a practical breakdown of modern local SEO link building and how to approach it safely. Topics covered: - Why exact match anchor text links are becoming dangerous - How recent Google core updates have affected small business sites - Why manual penalties are rare and algorithmic penalties are increasing - How many links local businesses actually need to rank - Why guest posting at scale can now backfire - The link types that still work for local SEO - Niche directories and industry-specific sites - Award sites and why they are becoming more important in AI search results - How AI Overviews are changing what signals Google surfaces - Press releases and when they are still useful - Why Reddit is becoming a long-term traffic and visibility channel - The role of earned media and journalist mentions - How social media traction can influence rankings - What local businesses can do if they have almost no link building budget - Common link building mistakes that lead to penalties - What metrics actually matter when evaluating links - Why domain authority metrics can be misleading - How multi-location businesses should approach link building This conversation focuses on long-term strategies that avoid risky tactics while still helping local businesses grow their visibility. ⭐️ Joy Hawkin's First Appearance on The Pod - https://www.youtube.com/watch?v=pZ9HZu4qFWY ⭐️ Joy Hawkin's Agency - Sterling Sky: https://www.sterlingsky.ca/ ⭐️ Joy Hawkin's YouTube - https://www.youtube.com/c/SterlingSkyInc ⭐️ Joy Hawkin's LinkedIn - https://www.linkedin.com/in/joyhawkins/ ⭐️ Local Search Forum - https://localsearchforum.com/ 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Do Links Still Matter? 00:48 Exact Match Anchor Text Link Risks 03:20 Core Updates Wiping Out Local Sites 06:17 Press Releases Without Anchors 07:43 Guest Post Link Decay 08:38 Disavows And Penalties 11:15 Local Pack Loophole 12:15 Niche Directories That Win 13:06 Awards For AI Visibility 17:23 Local News And Reddit 19:34 Reddit Strategy Timeline 21:57 YouTube Versus Reddit 23:40 Why Reddit Still Works 24:37 Digg Relaunch and Moderation 25:24 No Budget Link Building 28:41 Social Signals and SEO 29:44 Testimonial Link Tactic 30:51 Avoiding Link Penalties 33:04 Press Releases for LLMs 37:54 Multi Location Link Strategy 40:30 Repeatable Link System 42:47 Where to Follow and Goodbye The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #linkbuilding #searchengineoptimization #digitalmarketing

    44分

  6. 5日前

    Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers

    E978: One of the biggest questions in search right now is whether websites can scale rankings through content alone, especially in an era of AI-generated content and programmatic SEO. Do you actually need backlinks to keep growing in Google? Or can strong topical authority and internal linking be enough? Edward Sturm sits down with SEO legend, David Quaid, to answer real questions from the SEO community. David shares insights from years of hands-on SEO experimentation and discusses how Google's ranking systems may actually work behind the scenes. The conversation covers content scaling, internal authority flow, programmatic SEO, exact match domains, and how engagement signals may influence rankings. This episode also explores how modern SEO differs from the early backlink-driven era, and why some websites can grow traffic rapidly even without active link building. Topics covered: - Whether websites can scale rankings without growing backlinks - How topical authority works and how sites build it over time - Why some programmatic SEO sites scale quickly without link building - The role of internal linking and authority flow inside a website - How click behavior and pogo-sticking may influence rankings - Whether Google has site-wide quality scores - Risks of large-scale AI content publishing - How to expand into new niches without losing topical authority - When to use separate pages for near-duplicate keywords - Whether blogs should be on subdomains or subfolders - How forums affect SEO authority - Exact match domains and keyword domains in modern SEO - Why some SEOs avoid buying backlinks entirely - The relationship between user behavior signals and rankings - How companies can structure their websites for long-term search growth David also explains why real business relationships often produce stronger links than traditional link building campaigns, and why traffic flowing through a page may matter more than the perceived prestige of the site hosting the link. The discussion includes practical examples from job boards, ecommerce platforms, SaaS companies, and content sites that have grown organic traffic through different strategies. If you are working in SEO, building websites, or running an online business, this episode provides a detailed look at how experienced practitioners think about Google's ranking systems and where experimentation still matters. About the guest: David Quaid is an experienced SEO and growth strategist who has worked with startups and large technology companies across industries including cybersecurity, fintech, and SaaS. He is known in the SEO community for his practical experiments and deep technical understanding of how search ranking systems operate. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Community SEO Questions 00:28 Scaling Content Without Links 07:24 Programmatic SEO Examples 09:42 Machine Content Detection 15:38 Authority Shaping And Walls 19:49 User Signals Versus PageRank 23:19 Why David Doesnt Buy Links 26:18 Traffic Based Link Value 33:14 People Also Ask Strategy And Pivoting 37:11 New Index Reality 37:32 Matt Cutts Wisdom 38:30 Sitewide Quality Score 42:10 Folder Level Impact 44:25 Near Duplicate Keywords 50:38 Subdomain vs Subfolder For Blogs 53:33 Forums and Authority 57:51 Exact Match Domains 01:06:41 SEO Industry Outlook 01:13:18 Final Thanks and Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #pagerank #growthmarketing

    1時間14分

  7. 6日前

    Google Just Dropped an AI Update for Search Console (And It's Huge)

    E977: Google has quietly released one of the biggest updates to Google Search Console in years. I break down the new AI-powered reporting feature that lets you analyze your Search Console data using natural language. Instead of manually building filters and digging through reports, you can now ask Google Search Console questions about your search performance and instantly uncover insights about the queries driving traffic to your site. This change fundamentally alters how SEOs, marketers, and site owners can work with their search data. With simple prompts, you can now identify high-intent keywords, uncover missed ranking opportunities, and quickly surface the queries most likely to drive leads and sales. Edward also walks through practical ways you can immediately find "low-hanging fruit" transactional keywords - high-intent search queries where your site is already ranking but not yet in the top positions. We also cover major news from the AI world: reports that ChatGPT is abandoning its push into agentic commerce. After introducing instant checkout and partnerships with retailers like Walmart, Etsy, and Shopify merchants, OpenAI appears to be stepping back from allowing users to complete purchases directly inside ChatGPT. If this shift holds, it has major implications for SEO, ecommerce, and the future of AI-driven shopping. Topics covered: - The new AI prompt feature inside Google Search Console performance reports - How natural language queries can replace manual filters and data exploration - Prompts you can use to identify transactional search queries - How to find keywords with strong buying intent - A simple method for discovering low-hanging fruit ranking opportunities - Why ranking position filters reveal your biggest SEO opportunities - Why this update could significantly change how SEOs analyze search data - Reports that ChatGPT is stepping away from agentic commerce - Why users were researching products in ChatGPT but not completing purchases there - The technical challenge of catalog normalization across millions of ecommerce products - Why companies like Google and Microsoft took years to build shopping infrastructure - Consumer behavior challenges around trusting AI agents with purchases - Why AI platforms may remain traffic drivers rather than transaction platforms If you work in SEO, content marketing, ecommerce, or growth, this episode explains how these two developments could affect how people discover and purchase products online. ⭐️ ChatGPT is abandoning agentic commerce - https://www.linkedin.com/posts/juozas_chatgpt-is-abandoning-agentic-commerce-its-activity-7435308306329473025-Ncy0/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Big Updates 00:36 GSC AI Performance Report 01:37 Prompts for Buyer Intent 02:22 Low-Hanging Fruit Keywords 03:07 Limits and What's Next 04:06 ChatGPT Drops Agentic Commerce 05:23 Why Instant Checkout Failed 06:41 Trust and Behavior Barriers 07:32 Normalization Debate 09:09 SEO Takeaways 10:35 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #generativeengineoptimization #digitalmarketing

    11分

  8. 3月6日

    The AI Clickbait King: How One SEO Built 9,000 Websites

    E976: Nebojša "Vujo" Vujinović - the SEO entrepreneur Wired once called the "AI clickbait king" - joins the show. Vujo has spent more than 20 years building websites, buying expired domains, and experimenting with search engine optimization. Today he runs a massive network of nearly 9,000 websites and a team of around 30 people managing content, links, and SEO campaigns across many industries. In this conversation, Vujo explains how his system works, how he evaluates expired domains, and how he has adapted his strategy as Google updates, AI tools, and search behavior continue to change. The discussion covers the practical side of running a large-scale SEO operation, including domain acquisition, content workflows, monetization models, and the risks of operating in gray areas of search. Edward and Vujo also talk about the Wired article that made him famous, the backlash he received from the SEO community, and how that publicity led to both opportunities and major setbacks with partners like Amazon and Mediavine. Topics discussed: - How Vujo built a network of nearly 9,000 websites - Why expired domains can still work for SEO - How to evaluate a domain before buying it - What metrics actually matter when analyzing backlinks - Why domain authority and DR can be misleading - The real impact of recent Google updates on expired domains - How Vujo structures and manages thousands of sites - Why Amazon affiliate sites have become much harder to run - His monetization model using sponsored articles - How display advertising contributes to his revenue - How he sells backlinks and sponsored placements - How his team produces 300 to 400 articles per day - The role AI plays in content production today - Why most AI content still requires heavy human review - How his content pipeline works from research to publishing - Why backlinks are still critical for ranking - How brand signals and user experience affect SEO today - His controversial tactics like CTR manipulation and expired domain redirects - Strategies for recovering from Google penalties - The Wired article that labeled him the "AI clickbait king" - Why the SEO community reacted strongly to his interview - The story behind buying the former website of the Pope - Why he refused to sell the domain despite large offers - His view on AI's role in the future of publishing About Nebojša "Vujo" Vujinović Vujo is an SEO entrepreneur from Serbia who started building websites more than two decades ago. His business focuses on expired domain acquisition, large-scale content publishing, and SEO services for companies across multiple industries. He previously worked as a DJ and music producer before moving fully into the online business world. About The Edward Show The Edward Show is a daily podcast about online business, SEO, entrepreneurship, and the systems behind building and scaling internet companies. This episode is part of Edward's daily podcast streak, recorded 976 days in a row without missing a day. New episodes every day. ⭐️ Nebojša "Vujo" Vujinović on LinkedIn - https://www.linkedin.com/in/nebojsa-vujinovic-vujo/ ⭐️ Nebojša "Vujo" Vujinović's agency - https://shantel.co/ ⭐️ The Wired article - https://www.wired.com/story/confessions-of-an-ai-clickbait-kingpin/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00 AI Clickbait Kingpin Intro 03:13 Nine Thousand Sites 08:00 Pope Domain Auction 15:39 Wired Backlash Fallout 24:20 Expired Domain Checklist 36:24 301 Page Transfer Trick 42:59 Monetization Mix Explained 50:52 AI Content Pipeline 01:42 Backlinks Still Matter 01:16:16 Tools & Hosting Workflow 01:21:53 Internal Linking Rules 01:40:23 Criticism Viral Stories 01:56:36 CTR Manipulation Signals 02:07:19 Google Penalty Recovery Playbook 02:12:41 Final Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #aiseo #digitalmarketing

    2時間13分
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番組について

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

情報

  • クリエイター
    Edward Sturm
  • 配信期間
    23年 - 26年
  • エピソード
    981
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2026
  • 番組のWebサイト
    The Edward Show

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