The Inspired Marketer

The Inspired Marketer
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The Inspired Marketer is the ultimate podcast for B2B tech marketers, by B2B marketers. Our podcast is tailored to equip you with the tools, knowledge, and inspiration you need to thrive in the ever-evolving B2B tech landscape. In each episode, we dive deep into the world of tech marketing, bringing you expert insights, success stories, and actionable strategies from industry pioneers. Whether you are a seasoned marketer or just starting out, our podcast is your go-to resource for honing your marketing skills and staying ahead of the competition.

  1. Creativity in B2B: How Brands Stand Out in the AI Era

    3月29日

    Creativity in B2B: How Brands Stand Out in the AI Era

    In this episode of The Inspired Marketer, Daniela Morein-Bar speaks with Manu Cohen about the relationship between brand, strategy, and creative execution in modern B2B marketing. As AI makes content production faster and more accessible, the challenge shifts from output to differentiation. They explore whether creativity can be learned, how marketers can build repeatable creative processes without losing originality, and why safe marketing rarely stands out. Manu shares his perspective on using AI as a support tool rather than a replacement for human thinking, and explains why authenticity, bold ideas, and clear brand positioning are becoming more important than ever. This episode is especially relevant for B2B tech marketers navigating AI, brand strategy, and content differentiation while trying to drive measurable business results.

    36分
  2. The Reality of Building an AI Startup

    2月14日

    The Reality of Building an AI Startup

    In this episode of The Inspired Marketer, Daniela Morein-Bar sits down with Tal Peretz, CEO & Co-Founder of Onfire, to discuss what it really takes to build an AI company that drives revenue. Tal shares how he and his co-founders interviewed 275 revenue leaders before writing a single line of code, why founders must do their own cold outreach, and how AI should augment sales teams by removing manual work, not replacing them. A deep conversation about execution, resilience, and building with true ROI in mind. If you're thinking about taking the next step in launching an AI startup, this episode is for you.

    32分
  3. From SEO to AI Visibility: How B2B Brands Win When Ranking Isn’t Enough

    1月26日

    From SEO to AI Visibility: How B2B Brands Win When Ranking Isn’t Enough

    In this episode of The Inspired Marketer, CEO Daniela Morein-Bar sits down with Inspired Marketing’s Director of Growth, Siro Naidoo, to cut through the noise around SEO, AEO, GEO, and “AI visibility.” Together, they explain why traditional SEO is still foundational but no longer sufficient, and how AI engines are reshaping how brands are discovered, understood, and recommended. This conversation is a must-listen for B2B tech marketing managers navigating declining organic traffic, shifting KPIs, and rising pressure to “do more with AI.” Daniela and Siro break down what actually matters now: semantic clarity, authority-driven content, and consistent brand representation across owned and external channels. If you’re wondering how to prepare your brand for 2026, why traffic is the wrong metric, and how to show up when AI is answering on your behalf, this episode will reset how you think about search visibility.

    17分
  4. Beyond the Prompt: Building Brand Voice with AI at Scale

    2025/12/19

    Beyond the Prompt: Building Brand Voice with AI at Scale

    In this episode of The Inspired Marketer, Dana Meschiany, Senior Content Marketing Manager at Pentera, shares how she independently led the integration of AI into her marketing workflow, long before there was a formal directive to do so. By experimenting with custom GPTs for personal branding, refining brand voice, and automating content workflows, Dana demonstrates how curiosity and hands-on exploration can drive meaningful change. She unpacks the practical lessons learned along the way and shows how her early adoption of AI ultimately sparked a broader transformation across the team, elevating productivity while preserving authenticity and creative integrity.

    34分
  5. Product Marketing: The Missing Link Between Product, Marketing & Sales

    2025/12/02

    Product Marketing: The Missing Link Between Product, Marketing & Sales

    In this episode of The Inspired Marketing Podcast, Daniela Morein-Bar sits down with Yitzy Tannenbaum, Product Marketing leader at Palo Alto Networks, to demystify one of the most misunderstood roles in B2B tech: product marketing. Drawing from experience at global companies like IBM, Meta, and Palo Alto Networks, Yitzy discusses why product marketing is the essential bridge between R&D, marketing, and sales, and also why most organizations add it too late. He explains how top PMMs influence roadmap decisions, build tight market-backed messaging, shape winning sales stories, and drive revenue by deeply understanding the customer, competition, and market environments.

    33分
  6. How to Master Reddit for Smarter B2B Marketing

    2025/11/11

    How to Master Reddit for Smarter B2B Marketing

    In this episode of The Inspired Marketer, Daniela sits down with Ben Gross, Director of Marketing at DB Maestro and one of Reddit’s top 100 human users. Ben reveals how Reddit has become a powerful and often underestimated tool for B2B tech marketers. He shares his process for building authentic personas, earning credibility in niche subreddits, and organically influencing brand perception and search visibility. If you’re looking to add Reddit to your B2B marketing mix, this episode is a must-listen.

    42分
  7. Why PR Still Matters: Building Brand Credibility in a Performance-Driven World

    2025/08/04

    Why PR Still Matters: Building Brand Credibility in a Performance-Driven World

    In this interesting episode, Inspired Marketing’s CEO, Daniela Morein-Bar, and Faye’s VP of Communications break down what it really takes to align digital strategy with revenue-generating outcomes in B2B tech. From untangling sales-marketing misfires to demystifying how content can drive pipeline, they speak about the frameworks, tools, and mindset that set high-performing teams apart. Whether you’re leading growth at a SaaS startup or scaling enterprise campaigns, this episode delivers straight talk on what works and what doesn’t, when marketing is accountable to revenue.

    28分
  8. How to Turn Customers Into One of Your Strongest Marketing Channels

    2025/06/28

    How to Turn Customers Into One of Your Strongest Marketing Channels

    In this episode, Daniela Morein-Bar speaks with Adi Bar-Lev, VP of Brand & Customer Marketing at Pentera, about why customer marketing is one of the most underutilized growth engines in B2B and how she built a program that delivers measurable ROI. Adi shares how her team scaled a global customer marketing motion that fuels both renewals and demand gen, transformed events, roundtables, and even wine tastings into conversion tools, and also used customer feedback to shape a Super Bowl ad (and got exec buy-in). Whether you’re running a brand, demand generation, or post-sale engagement program, this conversation will inspire you to rethink what “customer-centric” marketing really means.

    30分
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番組について

The Inspired Marketer is the ultimate podcast for B2B tech marketers, by B2B marketers. Our podcast is tailored to equip you with the tools, knowledge, and inspiration you need to thrive in the ever-evolving B2B tech landscape. In each episode, we dive deep into the world of tech marketing, bringing you expert insights, success stories, and actionable strategies from industry pioneers. Whether you are a seasoned marketer or just starting out, our podcast is your go-to resource for honing your marketing skills and staying ahead of the competition.

情報

  • クリエイター
    The Inspired Marketer
  • 配信期間
    23年 - 26年
  • エピソード
    31
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2023
  • 番組のWebサイト
    The Inspired Marketer