The Natural List

Jessica Rubino and Adrienne Smith

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG! Seaweed burgers and meatless meats. Mushroom elixirs and adaptogenic mocktails. Plastic-free packaging and waterless shampoos. The nearly $300 billion-dollar natural products industry is swimming in innovation. But which products and trends have staying power? During this podcast, co-hosts Jessica Rubino and Adrienne Smith share the latest industry news and the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

  1. 5日前

    Organic produce trends with Brenna Davis

    This episode of The Natural List podcast is chock-full of information about the organic produce market! Host Adrienne Smith is joined by New Hope Network Sponsored Content Director Nancy Coulter-Parker to discuss industry trends in the organic market. Nancy is a longtime organic industry advocate who has also written the OTA’s State of Organic report for many years. The two discuss the exciting upcoming 10th anniversary of the Organic Produce Summit as well as how consumers are interfacing with organic products as the cost of living continues to rise. Then we shift to an interview with Nancy and Brenna Davis, the CEO of the Organically Grown Company. Brenna has deep roots in the world of environmental and social justice, and her passion and knowledge of the organic industry oozes through every word of this conversation. Brenna will be speaking at the Organic Produce Summit, happening July 14-16 in Monterey, CA. She will draw from her years of working in this industry and her new book, Leading Through Fire: Resilient Leadership for People, Planet and the Future, to excite and inspire during her keynote. Tune into this episode for a thoughtful and insightful look at the challenges our industry is facing, as well as what Nancy and Brenna are excited for! Thank you to our sponsors, Gnubees and Zego. ----- Read the State of Organic https://www.organicproducenetwork.com/organic-retail/state-of-organic-produce-2025 Register for the Organic Produce Summit here. https://www.organicproducesummit.com/general-interest/?utm_source=google&utm_medium=paid-search&utm_campaign=hln26ops-sf-bofbrandedkw-search&gad_source=1&gad_campaignid=23658548311&gbraid=0AAAAADkQdJWHqwVBcM8OJHqWEsaX2b96j&gclid=CjwKCAjw0o3SBhBVEiwAh28-jSHfwbKG6gJ8bUGOOETLyCXSNDRzsg3gdnaMJkUWG8Ls00nA02t5PBoCJUUQAvD_BwE Organically grown company: https://www.organicgrown.com/ Brenna’s book: https://www.brennadavis.com/leadingthroughfire.html Gnubees link: https://www.gnusante.com/en-us Zego link: https://zegofoods.com/ Nancy: https://www.linkedin.com/in/nancy-coulter-parker-ncp123/ Brenna: https://www.linkedin.com/in/thebrennaverse/ Gnubees link: Gnubees In this episode: 0:11 - Welcome to our guest, Nancy Coulter-Parker. 0:24 – Thank you to our sponsor, Gnusante. 1:41 – The 10th anniversary of Organic Produce Summit is happening July 14-16 in Monterey, CA. 3:25 – The organic produce market grew 5 times faster than conventional produce. 4:09 – Nancy describes the trends that are driving organic produce growth. 6:24 – Does organic produce have any barriers or challenges to growth? 7:09 – Consumers are feeling the price tension in their wallets. Has the price difference between organic and conventional narrowed at all? 9:01 – Brenna Davis will be a keynote speaker at the OPS Women’s Networking Brunch. 9:25 – Thank you to our sponsor Zego. 10:27 – Welcome to our guest Brenna Davis, CEO of Organically Grown Company. 12:30– Brenna describes her journey to caring about the environment and how it led her to the Organically Grown Company. 14:40 – Organic food has so many benefits; Brenna shares a few of her favorites. 16:33 – Organic produce is the biggest category in the organic market. 17:21 – GLP-1 use is impacting the amount of produce purchased by households and spells opportunity for organic brands. 18:22– Brenna shares her outlook on some challenges facing the organic industry. 21:34 – Brenna’s new book, Leading Through Fire: Resilient Leadership for People, Planet and the Future, is focused on how to help leaders be resilient in the face of today’s multiple crises. 23:40 – Farmer’s resilience is what keeps the industry strong. 26:02 – Think big: Nancy and Brenna answer the question “What do you want to see from the organic industry in the next 10 years?”

    29分

  2. 6月24日

    LGBTQ+ brands to support year-round

    Happy Pride month! On this episode of The Natural List, host Adrienne Smith talks with two guests: The Natural List producer Mattie Sims (they/them), and New Hope Network Community and Conference Content Manager, Josh Person (he/him). Though it was difficult to narrow down just a few to highlight, the trio shares some of their favorite LGBTQIA+ and Queer-owned CPG brands doing amazing work in our industry. Thank you to our sponsors Bimbo Bakeries USA and Om Mushroom Superfood! Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:23 – Thank you to our sponsor Om Mushroom Superfood. 1:15 – Welcome to our guests, Mattie Sims, The Natural List producer, and our Community and Conference Content Manager, Josh Person. 2:30 – How will you be celebrating Pride this year? 3:42 – Highlighting our favorite queer-owned brands to support in June and beyond. 4:46 – Josh shares that knowing the founders of these brands makes it even easier to love their fabulous products! 5:05 – Couplet Coffee 5:51 – Better Blends 6:52 – Josh is enjoying the brands that are putting their identity front and center! Notably Gay Water (not actual water!) 7:52 – Super Gay Spirits just launched a new line, Two Fruits 8:25 – Throwback to a previous recording where Adrienne learned what “Gay Water” is! 10:10 – Check out Foodboro’s post on LinkedIn highlighting more than 60 LGBTQ+ CPG brands! 10:12 – Thank you to our sponsor Bimbo Bakeries USA. 10:57 – Mattie’s first pick is Stacked Hydration. 12:40 – Wonder CBD 13:28 – Diaspora spices 14:49 – Adrienne’s first pick is Lexington Bakes 16:00 – Daybird 17:02 – Explorer Coffee 17:54 – Dr. Bronner’s limited edition Pride SKU: Pride! Joy! Solidarity! Features a special rainbow label honoring LGBTQ+ rights and freedom of expression. The brand supports the ACLU in the fight to protect LGBTQ+ rights and freedom of expression by donating $100,000 for the next three years. 18:34 – Brew Dr. Kombucha’s limited edition Pride SKU, “Love Wins” supports LGBTQ+ Outdoors, creating safe, inclusive spaces for adventure & connection in nature. 19:00 – Thank you to all of the brands out there who are great allies year-round!

    19分

  3. 6月17日

    Purity and safety in the CPG industry

    Welcome back to The Natural List! In this episode, we feature an interview from Natural Products Expo West 2026 where Adrienne chatted with ZEGO CEO Colleen Kavanagh to discuss the brand's purity testing. ZEGO is an allergy-friendly food company that produces organic breakfast cereals, protein powders and fruit bars. Known widely for its "Purity Verification" and supply chain transparency, ZEGO ensures its products are free from major allergens and agricultural toxins. The duo discuss why purity testing is so important, and whether consumers even care about transparency. We answer these questions and more in this episode of The Natural List! In this episode: 0:09 – Thank you to our sponsor Bimbo Bakeries USA. 0:45 – Episode preview! 1:31 – Thank you to our sponsor Om Mushroom Superfood. 2:19 – Welcome to our guest Colleen Kavanagh, founder and CEO of Zego. 3:02 – Colleen describes how Zego’s journey to transparency began and has evolved over the years. 5:10 – Zego’s education and test results are a driver for consumer purchasing behavior. 5:50 – Colleen explains Zego’s mission and vision for safety testing for consumers across the industry. 6:36 – What are some smaller steps that brands can take to move toward Zego’s standard of testing? 7:50 – Consumers care about transparency and trust, and are shopping brands that provide it. 8:20 – How does Zego affect change now that the brand is functioning as a supplier, too? 8:50 – Zego’s customers usually start by focusing on one purity aspect, but then they enjoy the additional, higher transparency across other aspects. 9:45 – Colleen shares about Zego’s newest SKU, Regenerative Organic Old-Fashioned Rolled Oatmeal. 10:52 – Adrienne and Colleen discuss how well Zego utilizes packaging to communicate with consumers. 12:26 – What’s your vision for Zego in the future?

    14分

  4. 6月10日

    Saltverk

    Salt, fat, acid and heat: There’s a reason salt comes first! On this episode of The Natural List podcast, host Adrienne Smith, a certified salt lover, talks with Gísli Grímsson, Salt Maker at Saltverk, about the brand’s origins and goals. Saltverk is an artisanal Icelandic sea salt company that is best known for reviving an 18th-century Danish method of producing flaky sea salt. This method uses 100% geothermal energy, so while the end product is a food, the company is also a massive geothermal engineering feat. Adrienne and Gísli share a love of good salt and discuss how the brand’s vertically integrated production provides a rare level of control and assurance that the product is microplastic and heavy-metal-free. Listen to the full episode to learn more about how Saltverk began and the passion behind the production. In this episode: 0:18 – Thank you to our sponsor Om Mushroom Superfood. 1:44 – Adrienne introduces our guest interview from the Content Creation Studio at Expo West. 2:20 – Thank you to our sponsor Bimbo Bakeries USA. 3:03 – Welcome to our guest, Gísli Grímsson, Salt Maker at Saltverk. 3:40 – Tell us the story of how Saltverk began. 6:22 – Saltverk is a food product, but it is also a massive geothermal engineering feat. 6:50 – Gísli is celebrating 10 years with Saltverk and the growth of the brand. Though he is a “salt maker,” responsibilities always vary! 9:14 – The water used to make the salt, from deep in the fjords, is microplastic-free. 10:29 – Saltverk’s product is also heavy-metal free. 11:10 – The brand’s vertically integrated system makes it easy to control the inputs and ensure the output meets consumer needs. 11:50 – Gísli shares the brand’s retail strategy in the USA, finding success in both natural and traditional channels.

    15分

  5. 6月5日

    Sponsor Soundbyte with Bimbo Bakeries USA

    On this episode of The Natural List podcast Sponsor Soundbyte, Nancy Coulter-Parker talks with Alicia Rosas and Chris Wolfe of Grupo Bimbo and Bimbo Bakeries USA to discuss the brand’s sustainability commitments, innovation plans and more. Alicia Rosas, vice president of the healthy products portfolio for North America, starts off the conversation sharing more about the brand’s history and commitment to making a plant-based, whole grain diet more enjoyable for its customers. Then, Chris Wolfe, senior director of environmental and sustainability, shares about the brand’s transition to regenerative agriculture and commitments to environmental stewardship. This conversation digs into the brand’s 80-year history of creating products to nourish a better world while also looking at the advancements happening now which will continue making that possible. Thank you to Bimbo Bakeries USA for sponsoring this episode! Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:25- Welcome to our guests, Alicia Rosas, Vice President, Healthy Products Portfolio for North America, and Chris Wolfe, Senior Director, Environmental and Sustainability at Bimbo Bakeries USA. 0:39 – Alicia discusses how Grupo Bimbo began and the founding story. 2:54 – Alicia describes how the founders came up with the name of the business. 3:53 – What does innovation and clean label development look like at Bimbo Bakeries USA? 6:38 – How does the brand’s commitment to plant-based diets and whole grain ingredients help consumers nourish themselves and a better world? 7:50 – Chris describes the sustainability impacts of a plant-based diet? 8:18 – What does environmental stewardship look like to Bimbo Bakeries USA and Grupo Bimbo? 9:35 – Bimbo Bakeries USA is working with its three largest flour suppliers in the United States to transition to regenerative agriculture. 10:27 – Transparency is key to consumers; how does Grupo Bimbo utilize Smart Labels to increase transparency? 11:25 – Thank you to our guests and our sponsor!

    12分

  6. 6月3日

    The Natural List: Trends and taste testing at Sweets and Snacks Expo Date: 6/3/26

    We’re back in the studio! This week on The Natural List podcast, Adrienne Smith is joined by NewHope.com Editor Meredith Kaufman to catch up on trends and treats from her time at Sweets and Snacks Expo in Las Vegas, Nevada. First, we break down some of the overarching trends we spotted, like bigger companies going all in on “better-for” products and how GLP-1 users and shifting consumer preferences are reshaping product flavor development. Then, our hosts put some of the standout products to the test with an on-camera taste test! How will these brands fare? Probiotics, new ways to incorporate fiber and protein, freeze-dried popable candies and so much more. Listen now for the full recap of the show and what the findings mean for the future of the snacking industry. In this episode: 0:05 – We’re back in the studio! 0:25 – Thank you to our sponsor Bimbo Bakeries USA. 1:40 – Meredith noticed that the specialty and natural channel continues to grow. 2:25 – PepsiCo is going all in on their “better-for” products, but how do they taste? 4:30 – GLP-1 users are changing the snacking landscape. 5:35 – Disruption and innovation are coming from the bottom up. 7:00 – Candy that’s visually appealing is big. 8:18 – Some bigger trends like protein are still holding strong. 8:50 – Dubai Chocolate trend case study. 10:16 – Thank you to our sponsor Om Mushroom Superfood. 11:00 – Mallow Pop freeze-dried Korean marshmallow bites taste test. 12:26 – Dirty Gut probiotic chocolate taste test. This brand includes 1B probiotics and is sweetened with coconut sugar. 14:12 – Snackish Pickle Punch potato chips taste test. This brand uses the potato skin for protein and fiber. 17:39 – Bonus: The “swicy” (sweet and spicy) trend was alive and well with gummy, sour candy with tajin or other spicy flavors to balance out. 19:14 – Meredith’s top 5 snacks from Sweets and Snacks 2026! Thank you to our sponsors Om Mushroom Superfood and Bimbo Bakeries USA.

    20分

  7. 5月27日

    Breaking down the $75B supplement industry

    This week on The Natural List podcast, Nutrition Business Journal’s Content and Insights Director Bill Giebler joins us to talk about the $75B supplement industry! Our host Adrienne Smith talks with Bill about the fastest growing categories, news that could greatly impact the industry, which delivery formats are topping the charts and the surprising shopper behavior of younger consumers. Nutrition Business Journal is the “what, where and why” of the supplement industry; What are people buying, where are they buying it and why are they buying it. The newly released Supplement Business Report breaks down the “what” and “where,” making it one of the most valuable reports you can get your hands on this year. Don’t miss out on this free preview of the data in the Supplement Business Report. Purchase the report now to plan your success in 2026 and beyond. Thank you to our sponsors Om Mushroom Superfood and Bimbo Bakeries USA. Thanks for listening! Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:07 – Welcome to our guest, Bill Giebler, Nutrition Business Journal content and insights director. 0:23 – Thank you to our sponsor Om Mushroom Superfood. 1:20 – Bill offers his take on the history behind the new potential bill, which would allow consumers to use FSA/HSA funds for supplements. 3:20 – The Supplement Business Report digs into “what” are people buying and “where” they are buying it. 4:50 – Bill shares the biggest takeaways that surprised him in this year’s report. 11:38 – Thank you to our sponsor Bimbo Bakeries USA. 12:28 – Adrienne and Bill discuss the supplement industry’s projected growth and its market opportunities. 12:48 – NBJ started tracking a new, growing category this year that sets the industry up for high future growth. 14:38 – What’s going on with the social commerce channel and purchasing? 15:31 – Bill talks about the fastest-growing channels for supplements. It might not be what you’re expecting! 16:24 – Going forward, Bill expects the Practitioner Channel to keep growing. 18:15 – Younger consumers are shopping in surprising places. 19:42 – Where is the industry heading with delivery formats? 20:52 – It’s a gummy world, we’re just living in it. (Plus the top three delivery formats.) 23:01 – Purchase the Supplement Business Report on NutritionBusinessJournal.com. Contact Cindy Van Schouwen at CVanSchouwen@newhope.com with any questions! 23:49 – Bonus: Bill’s supplement routine!

    26分

  8. 5月20日

    The dairy industry is booming, what's next?

    This week on The Natural List, John Coletta, CEO of Clover Sonoma, talks with Co-hosts Adrienne Smith and Meredith Kaufman about the booming organic dairy industry. But what’s behind this growth, and how does innovation impact it? Tune in to this week’s episode to find out! Thank you to our sponsors Bimbo Bakeries USA and OM Mushroom Superfood. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:19 – Thank you to our sponsor Bimbo Bakeries USA. 1:00 – Welcome to our guest, Clover Sonoma CEO, John Coletta. 2:34 – What’s going on with dairy? It had 9.7% growth in 2025. 4:10 – How do you plan to stay resilient through the peaks and plateaus of dairy, or non-dairy, trends? 6:43 – Where are you seeing the most growth and excitement in your industry? 8:14 – Kefir: a magic food and a category that’s about to explode? 8:43 – How does Clover Sonoma educate its consumers on the benefits of organic dairy? 10:46 – Thank you to our sponsor OM Mushroom Superfood. 11:25 – What are some of the big challenges you’re seeing in the industry? 16:13 – How has Clover Sonoma survived and thrived this long in the industry? 19:13 – Anything new coming down the pipeline for Clover Sonoma? 19:55 – John sees white space for innovation in increasing the sustainability of the farming practices in the dairy industry. 23:54 – Regulations drive innovation; how does Clover Sonoma balance these two?

    27分
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予告編

番組について

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG! Seaweed burgers and meatless meats. Mushroom elixirs and adaptogenic mocktails. Plastic-free packaging and waterless shampoos. The nearly $300 billion-dollar natural products industry is swimming in innovation. But which products and trends have staying power? During this podcast, co-hosts Jessica Rubino and Adrienne Smith share the latest industry news and the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

情報

  • クリエイター
    Jessica Rubino and Adrienne Smith
  • 配信期間
    23年 - 26年
  • エピソード
    138
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Copyright 2026 Jessica Rubino and Adrienne Smith
  • 番組のWebサイト
    The Natural List

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