The Publisher Lab

The Publisher Lab

A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

  1. MarketBeat Founder, Matt Paulson - The Publisher Lab

    1月30日

    MarketBeat Founder, Matt Paulson - The Publisher Lab

    The AI Landscape: Reflections & Adaptations Looking back at the rapid AI shifts of recent years—initial reactions, how Matt has adapted his approach, and the surprises (both positive and negative) along the way. With guidance for digital businesses more varied than ever, does Matt feel the same tension? How has the need for thoughtful strategy evolved compared to years past? Where Matt feels he's read market signals well, and the predictions or assumptions that didn't pan out as expected. Current ideas, focus areas, and recommendations Matt would offer others—bets he's placing now with an eye toward long-term payoff. Where AI is delivering the most value in Matt's business today, and where he expects to find it next. Navigating Conflicting AdviceReading the Tea LeavesStrategies for Future DividendsAI Value: Present & Future

    1時間1分
  2. Google March 2024 Update: Navigating Content & SEO Ethics for Publishers | Publisher Lab Ep. 57

    2024/03/07

    Google March 2024 Update: Navigating Content & SEO Ethics for Publishers | Publisher Lab Ep. 57

    Join Manny Ramos and Zach Ashmun as they dissect the latest Google algorithm update and its impact on publishers. They delve into critical issues like scaled content, expired domain, and site reputation abuses, highlighting the importance of compliance with Google's guidelines. Zach stresses the value of high-quality content and ethical SEO strategies. This episode is packed with expert advice on navigating the update's challenges and emphasizes the significance of integrity in digital publishing. Tune in for essential insights to stay ahead in the ever-evolving world of SEO! This Week’s Stories: Google paying some news publishers to publish AI-generated articles - https://9to5google.com/2024/02/27/google-ai-generated-articles-news-publishers/ Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates - https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144 Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters: 0:00 - Welcome back to the Publisher Lab 0:27 - Topics for the week 0:56 - Google pays small publishers to generate AI news content 2:24 - Transparency & effectiveness of AI-generated content 5:06 - Impact of Google's AI initiative on search results 8:57 - Future of AI-generated content for smaller publishers 12:00 - Challenges & feedback on Google’s search quality 15:07 - Impact of Google’s core update on publishers 19:08 - Challenges faced by publishers due to Google updates 23:15 - Scales content abuse, Site Reputation abuse, & Expired Domain Abuse 28:30 - General SEO advice for publishers 31:40 - Episode wrap up —————————— Hosted by Manny Ramos & Zach Ashmun Produced & Edited Manny Ramos

    33分
  3. Impact of AI on Search Rankings & Subscription Trends for Digital Publishers | Publisher Lab Ep. 56

    2024/02/29

    Impact of AI on Search Rankings & Subscription Trends for Digital Publishers | Publisher Lab Ep. 56

    Join Tyler Bishop and Piper Lofrano in a compelling discussion about AI's impact on digital publishing. They delve into the effects of web crawlers on search rankings and what it means for small publishers. Discover insights from a Reuters Institute study on news sites blocking AI crawlers and the tough choices smaller publishers face: block crawlers or lose traffic. They also tackle Google's push for quality content and Reddit's unique content contributions. Tune in to understand the hurdles small publishers encounter in a landscape ruled by giants. This Week’s Stories: Half of Top News Sites Blocked OpenAI's Crawlers in 2023 - https://www.adweek.com/media/one-half-of-top-news-sites-blocked-openais-crawlers-in-2023-study-finds/ Google: We Want To Reward The Best Content No Matter Site Size - https://www.seroundtable.com/google-big-site-small-site-content-36929.html Exclusive: Reddit in AI content licensing deal with Google - https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ How Publishers Are Preparing for Google's AI-Enhanced Search - https://www.adweek.com/media/google-sge-search-traffic-publishers-preparing/ The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products - https://www.adweek.com/media/digital-subscriptions-trends-publishers-paid-products/ Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters: 0:00 - Welcome back to the Publisher Lab 0:25 - Piper returns to the Publisher Lab 0:42 - AI’s impact in digital publishing 2:40 - Blocking AI crawlers & content originality 10:30 - Content creation with AI & value 12:17 - Google’s Search Algorithm Valuing Quality Over Site Size 13:52 - Google & Reddit’s partnership affect on digital publishers 15:00 - Google’s search ranking and publisher concerns 19:34 - Diversifying traffic sources 21:57 - Creating your content with intent and authenticity 25:02 - How publishers are preparing for Google’s SGE 26:12 - Challenges and effectiveness of subscription models  30:06 - Role of generative AI in search experiences 38:01 - Significance of audience-focused content 39:03 - Episode wrap up —————————— Hosted by Tyler Bishop & Piper Lofrano Produced & Edited Manny Ramos

    40分
  4. Changes to Web Search & How AI is Shaping Publishers' Strategies | Publisher Lab Ep. 55

    2024/02/22

    Changes to Web Search & How AI is Shaping Publishers' Strategies | Publisher Lab Ep. 55

    In this podcast episode, producer Manny Ramos and guest Jan Creidenberg discuss the latest Publishing & AI news. They delve into OpenAI's new video tool, Sora. OpenAI’s entry into web search, how AI answer machines might change how we surf the web, and what publishers can expect from these changes. Jan also taps into his 9 years of experience working in the digital publishing space and shares insights on how publishers can navigate these AI advancements. This Week’s Stories:  OpenAI will now let you create videos from verbal cues - https://www.cnn.com/2024/02/15/tech/openai-text-to-video-sora/index.html  Report: OpenAI working on web search product - https://searchengineland.com/open-ai-search-product-437563  Will traffic from search engines fall 25% by 2026? - https://searchengineland.com/search-engine-traffic-2026-prediction-437650  It’s the End of the Web as We Know It - https://www.wsj.com/tech/ai/its-the-end-of-the-web-as-we-know-it-2ab686a2?mod=tech_feat1_ai_pos2    Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!  Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters:  0:00 - Welcome back to the Publisher Lab  0:17 - Jan Creidenberg joins the Publisher Lab 1:34 - OpenAI’s Sora video generation tool  7:28 - OpenAI’s Venture into Web Search 13:24 - Forecasted decline in traditional search engine traffic  20:15 - Impact on publishers of AI-powered answering machines  21:27 - Adapting to AI in web search & creating valuable content  25:12 - Risk of AI hallucinations  26:48 =- Episode wrap up ——————————   Hosted by Jan Creidenberg & Manny Ramos Produced & Edited Manny Ramos

    28分
  5. AI in Publishing: ChatGPT Updates, Watermarking & TikTok's Search Challenge | Publisher Lab Ep. 54

    2024/02/15

    AI in Publishing: ChatGPT Updates, Watermarking & TikTok's Search Challenge | Publisher Lab Ep. 54

    Join Tyler Bishop and producer, Manny Ramos, as they navigate the dynamic AI landscape in publishing and tech on this episode. They dive into the rivalry between AI giants and newcomers, unveil ChatGPT's latest features, and discuss the groundbreaking move of AI watermarking on social media. Delve into the debate on consumer trust in AI content, drawing parallels with mass-produced and handmade goods. Plus, get insights on TikTok's bold step into search, challenging Google's reign. Wrap up with their thoughts on how these tech evolutions impact publishers and creators. A must-watch for anyone keen on the future of AI and digital content! This Week’s Stories:  How competition between big and small AI will shape the tech's future - https://www.axios.com/2024/02/06/ai-big-small-chatgpt-cost  ChatGPT will create a digital memory to help personalize its responses - https://www.axios.com/2024/02/13/chatgpt-memory-digital-remember-responses-openai  OpenAI is adding new watermarks to DALL-E 3 - https://www.theverge.com/2024/2/6/24063954/ai-watermarks-dalle3-openai-content-credentials  Meta Will Label AI Images Across Facebook, Instagram, & Threads - https://www.searchenginejournal.com/meta-will-label-ai-images-across-facebook-instagram-threads/507350/  TikTok pushing users to add Search shortcut - https://searchengineland.com/tiktok-pushing-users-to-add-search-shortcut-437364  One year later: Little change to Microsoft Bing’s search market share - https://searchengineland.com/one-year-later-little-change-to-microsoft-bing-search-market-share-437238  Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!  Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters:  0:00 - Welcome back to the Publisher Lab  1:55 - Competition between “Big AI” & “Small AI” 10:04 - New ChatGPT memory feature  14:57 - Meta & OpenAI introducing watermarks on images  16:23 - Concerns about authenticity & influence on elections  20:10 - Effect of watermarking on company & social media legitimacy  24:27 - TikTok’s nudge into search & discovery space  30:18 - Bing’s market share & Google’s dominance  31:35 - Impact of TikTok on Google’s Lead 35:43 - Future trends in video & search 38:01 - Episode wrap up ——————————   Hosted by Tyler Bishop & Manny Ramos Produced & Edited Manny Ramos

    39分
  6. 2024 Ad Spend Surge, Google's INP Update & Staying Ahead in Search | Publisher Lab Ep. 53

    2024/02/08

    2024 Ad Spend Surge, Google's INP Update & Staying Ahead in Search | Publisher Lab Ep. 53

    Dive into the future of advertising with Terrence Timmons, Connor Brooke, and Manny Ramos on the Publisher Lab podcast. They break down the expected surge in ad spending for 2024, spotlighting the Summer Olympics and UEFA Euro 2024's impact on publishers' revenue. Get the inside scoop on niche ad strategies, Google's Core Web Vitals update, and the move from First Input Delay (FID) to Interaction to Next Paint (INP). Plus, they tackle Google's Search Generative Expereince (SGE) and what it means for your SEO and organic traffic. Learn how to stand out and thrive in the evolving digital landscape. Ezoic Blog about INP: https://www.ezoic.com/everything-you-need-to-know-about-googles-new-speed-metric-interaction-to-next-paint/ This Week’s Stories: Worldwide ad spending growth will accelerate across the board in 2024 - https://www.insiderintelligence.com/content/worldwide-ad-spending-growth-accelerate-2024 Google Core Web Vitals to add Interaction to Next Paint on March 12 - https://searchengineland.com/google-core-web-vitals-to-add-interaction-to-next-paint-on-march-12-437072 Google CEO talks future of SGE, Gemini, Ads, and AI Search - https://searchengineland.com/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048 ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - https://digiday.com/marketing/pretty-hacky-decoding-publishers-concerns-over-googles-privacy-sandboxs-protected-audiences-api/ Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters: 0:00 - Welcome back to the Publisher Lab 0:44 - Digital Ad spend growth 6:55 - Google Core Web Vitals Update 13:15 - Google’s Future & Search Generative Experience 22:35 - Google including ads in results 25:03 - Publisher concerns with Google’s Privacy Sandbox 32.26 - Episode wrap up —————————— Hosted by Terrence Timmons & Connor Brooke Produced & Edited Manny Ramos

    34分
  7. Kids on Social Media, Online Safety Laws, Short-Form Content & Future AI Use | Publisher Lab Ep. 52

    2024/02/01

    Kids on Social Media, Online Safety Laws, Short-Form Content & Future AI Use | Publisher Lab Ep. 52

    Join Terrence Timmons, Piper Lofrano, and Manny Ramos in a compelling discussion on 'The Publisher Lab' about the evolving social media landscape for children. They analyze a study showing kids spend 112 minutes daily on TikTok, outpacing YouTube, and the rising use of AI tools like ChatGPT by the younger generation. The trio also examines TikTok's move to test 30-minute videos and what it means for creators and publishers. Plus, they delve into legislative actions, like Florida's bill to restrict social media for under-16s, and debate the roles and challenges in safeguarding young users online. Tune in for an insightful look at the intersection of youth, technology, and safety. This Week’s Stories:  Kids spent 60% more time on TikTok than YouTube last year, 20% tried OpenAI’s ChatGPT - https://techcrunch.com/2024/01/25/kids-spent-60-more-time-on-tiktok-than-youtube-last-year-20-tried-openais-chatgpt/  TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory -  https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/?guccounter=1  Kids aren’t safe on social media, lawmakers say. Tech CEOs are back in DC to pledge (again) that they’ll handle it - https://www.cnn.com/2024/01/29/tech/big-tech-ceos-youth-safety-senate-testimony/index.html  Florida House passes bill that would ban children under 16 from social media - https://www.axios.com/2024/01/25/florida-house-bill-social-media-child-ban  AI Is Changing the Way We Look at Job Skills — Here's What You Need to Do to Prepare. - https://www.entrepreneur.com/growing-a-business/ai-is-changing-how-we-look-at-jobs-heres-how-to-prepare/467380  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!  Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters:  0:00 - Welcome back to the Publisher Lab  0:44 - Children’s social media habits  5:38 - Impact of short-form content on publishers 8:56 - Legislative measures for child safety  13:12 - Algorithm’s role in social media harm 17:51 - Defining YouTube & TikTok: Which is social media?  21:53 - Adapting to changes in the workplace due to AI  26:07 - The role of AI in the future of work 33:31 - Future integration of AI in everyday life 38:00 - Episode wrap up ——————————   Hosted by Terrence Timmons & Piper Lofrano Produced & Edited Manny Ramos

    39分
  8. Google News & AI, Replacing Third-Party Cookies, & SEO with Authority & Trust | Publisher Lab Ep. 51

    2024/01/25

    Google News & AI, Replacing Third-Party Cookies, & SEO with Authority & Trust | Publisher Lab Ep. 51

    Terrence Timmons and Zach Ashmun dive into the world of Google News and AI-generated content in this episode of The Publisher Lab. They dissect a story featuring Danny Sullivan of Google, unraveling the hurdles new publishers face in ranking. Discover the key roles of authority and topic specificity. They also delve into a German study on search quality, spotlighting spam in product reviews. Terrence shares insights from his book summary website, while Zach offers crucial advice on building authority, trustworthiness, and brand recognition for SEO success. Tune in for an enlightening discussion! This Week’s Stories:  Google Responds To Claims Of Google News Boosting Garbage AI Content - https://www.seroundtable.com/google-responds-garbage-ai-content-in-google-news-36757.html  New research study asks if Google Search is getting worse - https://searchengineland.com/new-research-study-asks-if-google-search-is-getting-worse-436582  Every Facebook user is monitored by thousands of brands for targeted ads - https://searchengineland.com/facebook-users-monitored-brands-targeted-ads-436676 U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies - https://digiday.com/media/u-s-publishers-experience-testing-fatigue-as-they-evaluate-alternative-ids-to-third-party-cookies/  Some publishers are starting to see revenue lift from alternative IDs - https://digiday.com/media/some-publishers-are-starting-to-see-revenue-lift-from-alternative-ids/  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!  Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters:  0:00 - Welcome back to the Publisher Lab  0:59 - Google News Allegations 2:26 - Challenges for News Publishers 11:12 - Quality of Search Engines  15:08 - Impact of Brand Authority  21:10 - Unique Intent of Search Results   23:31 - Keyword Strategies  26:23 - Social media data sharing & Testing fatigue with alternative IDs 31:15 - Transition from third-party cookies to IDs 39:30 - Privacy concerns & safeguards 40:40 - Tips to make the biggest impact as a publisher 45:20 - Episode wrap up ——————————   Hosted by Terrence Timmons & Zach Ashmun Produced & Edited Manny Ramos

    46分
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番組について

A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

情報

  • クリエイター
    The Publisher Lab
  • 配信期間
    16年 - 26年
  • エピソード
    213
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © The Publisher Lab
  • 番組のWebサイト
    The Publisher Lab