The Readback explores why only a few of our most hyped companies and ideas end up meeting their promise. The lessons learned hold value not just for investors, but for everyone trying to find the next big thing.
The Most Powerful Woman in Tech
As governments seek to curb big tech's power, Margrethe Vestager is leading the charge as Europe's top antitrust official.
Peloton's Wild Ride
Peloton broke the IPO market, and then came racing back.
Nordstrom Plots Its Comeback
Nordstrom opened its flagship store in Manhattan one year ago. Six months later, the pandemic forced it to close. What will the future have in store?
The Company Formerly Known as Weight Watchers
Oprah helped save Weight Watchers, but the stock continues to yoyo. Inside the company's long journey to stay in shape.
How Robo Advisors Rescued the Market
As markets collapsed earlier this year, a growing number of investors were lucky enough to have a robot holding their hand. Why digital advice is working.
Microsoft's Stunning Turnaround
Not so long ago, Microsoft was an afterthought in the world of tech. Its comeback will be studied for years to come.