The UppSkill Podcast - Marketing, Business and Everything Startup

Arbab Usmani
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I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.

  1. 2025/02/24

    #143 Zappos: The Billion-Dollar Gamble on Customer Happiness

    What happens when customer service becomes more important than the product? This episode explores how Zappos transformed online shopping, won over Jeff Bezos, and set a new standard for businesses everywhere.

    #143 Zappos: The Billion-Dollar Gamble on Customer Happiness

  2. 2024/10/21

    #142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think

    In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online. Tune in to learn how to create seamless, no-brainer digital experiences for your users!

    #142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think

  3. 2024/10/10

    #141 The Hooked Model of Building Model

    Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life

    #141 The Hooked Model of Building Model

  4. 2024/08/23

    #140 Master Your Mindset: What You Can Control in a Chaotic World

    Feeling like life’s throwing more at you than you can handle? You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We’ll break down the habits and strategies of these extraordinary people to help you apply them to your own journey. From building productivity and staying fit to keeping a positive attitude when things get tough, we’ll show you how to thrive, no matter what life throws at you. Ready to take charge of your entrepreneurial path? Join us on the Uppskill Podcast, where we help you level up, one episode at a time.

    #140 Master Your Mindset: What You Can Control in a Chaotic World

  5. 2024/07/18

    #139 How Social Norms Shape Our Behavior

    Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.

    #139 How Social Norms Shape Our Behavior

  6. 2024/07/03

    #138 Choice and Comparison: The Truth About Relativity (English)

    Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by the context in which they're presented. From restaurant menus to subscription plans, you’ll see how these hidden forces shape our decisions. So, join us as we unravel the relativity of choice and learn how to make more informed decisions in our everyday lives. Grab a coffee, sit back, and let's get started!

    #138 Choice and Comparison: The Truth About Relativity (English)

  7. 2024/06/27

    #137 The Zero Cost Trap: Why Free Can Be Expensive (English)

    Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We’ll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions. Whether you’re trying to shop smarter or looking to leverage free offers in your marketing, this episode will open your eyes to the real cost of zero cost. Join us as we unpack the emotional and economic impact of the word "free" and how it shapes our behaviour in ways we might not even realize.

    #137 The Zero Cost Trap: Why Free Can Be Expensive (English)

  8. 2024/06/23

    #136 The Power of Price Anchoring (English)

    In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers. Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.

    #136 The Power of Price Anchoring (English)
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番組について

I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.

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