Zip Code Kings Podcast

Pest Control Millionaires
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The Zip Code Kings Podcast is the go-to show for ambitious pest control owners ready to scale. Hosted by the team behind Pest Control Millionaires (Dan Leibrandt, Jonas Olson, and Jake Sheldon), this podcast breaks down the exact marketing, sales, and operational strategies they use to grow pest control companies from $0 to $1M and beyond. Whether you're building your team, dialing in your SEO, launching ads, or preparing for a future exit, you'll get actionable insights from real-world experience. No fluff. Just results.

  1. 3日前

    Jonas Olson on How to Keep Pest Control Customers Paying Year After Year

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down annual renewal tactics that maximize customer lifetime value and improve LTV to CAC ratios from weak 1:1 relationships to strong 5:1 or higher. He explains that customers staying one year versus five years transforms a $150 acquisition cost generating $1,000 into $5,000 or more with upsells potentially reaching $20,000 from insulation and other services. For pest control owners struggling with high churn during renewal season or unsure how to structure billing agreements, this episode reveals the strategies that keep customers paying for life. Jonas advocates for lifetime customer relationships over limited contracts, automatically renewing annual agreements that keep charging cards and scheduling services quarterly until customers actively cancel rather than requiring yearly resale conversations. He contrasts his approach with old-school pest control companies where CSRs call 5,000 customers every spring on yellow legal pads to manually resell services, wasting time and creating churn opportunities. For seasonal services like mosquito control and lawn care where spring renewals create the highest churn risk, Jonas recommends prepayment discounts that lock customers in for the year since people rarely cancel after paying upfront even if they're unhappy with early season service quality. The conversation distinguishes between contracts that hold customers hostage with cancellation penalties versus simple agreements required by state Departments of Agriculture authorizing property access and treatment. Jonas explains his philosophy against multi-year contracts despite their use by massive companies, arguing that consumers hate being locked in like wireless phone contracts and will leave angry reviews when forced to pay 80% contract values for early cancellation. He emphasizes that agreements must include proper legal verbiage for liability protection and photo usage rights for social media, recommending lawyers draft these documents rather than owners creating DIY versions that miss critical protections. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com  #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

    12分

  2. 5日前

    Jonas Olson on Building a KILLER Referral Program (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his referral program strategies that generated 148 referrals and 47-49 sales worth approximately $47,000 in just seven days without spending a dollar on advertising. He explains that referrals convert at over 80% and cost far less than Google or Facebook ads. For pest control owners struggling with high customer acquisition costs or missing out on easy growth opportunities, this episode provides the complete referral framework that could be worth a million dollars in lost revenue. Jonas breaks down his current $3,000 trip giveaway campaign running all summer where customers share referral links on social media, earn $1 per link click plus $50-100 cash via Venmo for each sign-up, and get entered to win with each referral acting as a ticket increasing their odds. He uses Clicky software to track individual customer referral links with leaderboards showing top referrers, creating gamification and competition. Jonas emphasizes that referral programs work at any company size, from five customers asking each for three friend names to close two more customers, then repeating the cycle to spiral from zero to $300-500K rapidly. He recommends quarterly or at minimum twice-yearly giveaways to keep customers engaged and reduce churn since families won't leave after winning trips. The conversation reveals that referral programs double as PR and brand awareness when customers post on social media, making giveaways worthwhile even beyond direct sales. Jonas stresses that $100 customer acquisition cost through referrals beats paying Google the same amount because incentivizing customers builds loyalty while enriching ad platforms just extracts money. He identifies the biggest mistakes as not implementing any referral program at all and failing to track referrals in CRMs, calling this a potential million-dollar mistake for companies doing $100K-1M annually who ignore their existing customer base as a growth engine. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com  #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

    15分

  3. 3月20日

    Jonas Olson on How To Make a GREAT First Impression (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down the critical first impression strategies that reduce churn and increase customer lifetime value by building goodwill that forgives future mistakes. He explains that first impressions start with consistent branding from wrapped trucks to pink uniform shirts matching all marketing materials. For pest control owners struggling with high churn rates or inconsistent service quality, this episode reveals the exact first visit protocols that turn one-year customers into five-year customers.Jonas outlines the complete first visit process starting with setting realistic expectations by honestly telling customers they'll still see some bugs initially as treatments flush pests out, reducing mosquitoes by 70-80% rather than promising elimination, and explaining the full service program step-by-step at the door. Technicians must take 10-20 photos of front yards, backyards, and any issues found, then present these visuals to customers showing exactly what was done including before-and-after wasp nest removals. The critical differentiator is one act of kindness beyond normal service like bringing in Amazon packages, rolling garbage cans to the house, picking up kids toys, or blowing leaves off the front porch without being asked.Jonas reveals specific goodwill strategies including welcome packages with branded flyswatters and dog treats delivered within 24-48 hours, remembering and using pet names in customer notes for future visits, and his Mosquito Crush brand leaving orange crush sodas after first services. He emphasizes that appearance matters with clean uniforms and manicured beards, sending 15-minute arrival text notifications before technicians arrive, and leaving detailed door hanger notes when customers aren't home. Jonas explains that customers fire companies easily but firing individual technicians they know personally is much harder, making technician empathy and customer relationships the ultimate churn prevention strategy that allows 1-2 service mistakes without losing the account.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

    15分

  4. 3月18日

    Jonas Olson on The BEST Service Upgrade Script (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his service upgrade philosophy of "go for now," continuously selling additional services until customers say no rather than stopping after the first sale. He explains that the first sale is the hardest, but once customers are in buying mode, subsequent yeses become dramatically easier. For pest control owners leaving money on the table by not upselling existing customers or technicians afraid to pitch additional services, this episode provides the exact upgrade scripts and strategies that maximize customer lifetime value. Jonas breaks down three common upsell scenarios with specific scripts for each situation. Scenario one covers door-to-door sales where technicians notice mosquitoes while walking the backyard, simply asking "who takes care of mosquitoes around here?" then bundling the service into the monthly package with nine out of ten customers accepting. Scenario two addresses field technicians discovering rodent activity, bat guano, or missing attic screens during service, taking 10-20 photos as visual proof to present evidence customers can't deny. Scenario three covers phone sales during seasonal transitions like fall when CSRs proactively bundle rodent protection as winter approaches. Jonas emphasizes problem-solution driven upsells based on actual observed issues rather than generic package pitches. The conversation reveals that technicians should be fully sales-trained since their role differs from door-to-door salespeople. They're already trusted experts on-site solving problems, making upsells easier and more natural. Jonas recommends keeping services simple initially rather than expanding into lawn care or other industries until pest control operations are scaled. He stresses implementing a marketing calendar planning monthly upsell focuses year-round so CSRs and technicians align on the same offers with proper incentives including commissions and review bonuses to push technicians toward six-figure incomes through performance-based compensation. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

    12分

  5. 3月16日

    The ULTIMATE Guide To Automation (For Pest Control Business) - Jake Sheldon

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45% while eliminating manual work. For pest control owners losing leads to competitors or wasting time on repetitive tasks, this comprehensive episode provides the complete automation framework that maximizes conversions and revenue. Jake breaks down his back-to-back calling strategy that sends automated texts within 30 seconds followed by six total call attempts per lead, explaining that 80-86% of people won't answer unsaved numbers. His long-term nurture sequences extend indefinitely with automated texts at 14 days, 21 days, 30 days, every two months, then every six months until prospects say stop, even closing customers after three years. Jake reveals Go High Level as the all-in-one platform that consolidates leads from all sources, automates follow-up sequences, and enables AI chatbots with if-else logic. He explains the critical importance of separate pipelines for each service to track individual cost per acquisition, with daily monitoring by virtual assistants and 30-60 minutes of recorded sales call reviews for training. For service communication, Jake recommends automating 15-minute pre-service reminders, post-service notifications with treatment details, and smart review requests that route five-star customers to Google while alerting owners to low ratings for damage control. He stresses balancing automation with personal touch by keeping phone conversations human while automating text communications. Jake identifies the biggest mistakes as giving up after one call, not tracking leads across platforms, and failing to separate pipelines by campaign. For pest control companies ready to stop losing leads and build systems that scale, this masterclass delivers every automation strategy needed to close more customers and grow faster. Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com  #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

    1時間2分

  6. 3月13日

    Jake Sheldon on How To AUTOMATE Service Communication (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework. Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic. The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond. Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com  #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

    13分

  7. 3月11日

    Jake Sheldon Goes DEEP On Setting Up a Lead Pipeline (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service-based businesses. Jake breaks down how to properly set up lead pipelines for pest control companies, revealing the critical mistake of lumping all leads into one pipeline instead of segmenting by campaign and service type. He explains that most companies under a million dollars don't even have proper pipeline systems, leaving them blind to their actual conversion metrics and unable to optimize advertising spend. For pest control owners struggling to track where leads are in the sales process or unsure which marketing channels actually generate revenue, this episode provides the complete pipeline framework. Jake outlines the essential pipeline stages including new leads for fresh prospects requiring immediate attention, hot leads who have responded and are ready to buy, follow-up stages tracking multiple contact attempts, sold and serviced sections, and critically a lost pipeline with tags identifying why deals fell through like price objections or choosing competitors. He emphasizes that Go High Level handles the lead nurturing pipeline while CRMs like Field Routes, Jobber, and Gorilla Desk handle scheduling and routing after the sale. Jake recommends checking pipelines daily with dedicated virtual assistants ensuring leads move through stages correctly and automation doesn't break, since technology failures can cause duplicate calls that frustrate prospects. The conversation reveals Go High Level's call recording feature as essential for quality control and training, with Jake's team listening to 30-60 minutes of sales calls daily to identify why deals are lost and sharpen closing skills. He stresses that even increasing close rates by just two more sales per day compounds into massive revenue gains over a year. Jake identifies the biggest pipeline mistake as lumping different campaigns like mosquito control and general pest into one pipeline, making it impossible to calculate separate cost per acquisition numbers and optimize ad spend toward the most profitable services. He explains that sophisticated large pest control companies know every number instantly, while smaller companies guessing at metrics waste money on underperforming channels. Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com  #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

    13分

  8. 3月9日

    Jake Sheldon on The BEST Lead Nurture Tools (For Pest Control Business)

    Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple home service companies. Jake breaks down the best lead nurture automation tools for pest control companies, with a deep dive into GoHighLevel as the all-in-one platform that replaces multiple scattered systems. He explains how automation removes manual work from lead nurturing while ensuring no prospect slips through the cracks. For pest control owners juggling multiple platforms and manually following up with leads, this episode reveals the automation tools that streamline operations and maximize conversions. Jake explains that Go High Level consolidates leads from Google, Facebook, Instagram, websites, and all platforms into one dashboard, eliminating the need to log into separate systems for tracking and reporting. The platform automates instant text messages when leads submit forms, follow-up sequences, review campaigns, reactivation campaigns, and upsell systems without requiring manual effort from owners or virtual assistants. Jake clarifies that Go High Level doesn't replace field service management software like Service Titan, Jobber, or Pest Pac for routing and scheduling, but instead handles the lead nurturing and automation side that those platforms struggle with. He recommends beginners use pre-built snapshots or automation templates rather than building complex workflows from scratch, which can take weeks or months to learn. The conversation covers advanced automation capabilities including AI chatbots powered by ChatGPT that can have full text conversations with leads using if-else logic to provide different responses based on prospect answers about pest issues. Jake emphasizes connecting Facebook pages, Google Business Profiles, and Instagram accounts to Go High Level so owners get instant notifications when prospects message them, preventing the common mistake of discovering 50 unanswered message requests weeks later. He identifies the biggest automation mistakes as insufficient follow-up sequences with only one or two touches instead of comprehensive nurture campaigns, and underutilizing the platform by connecting just one channel instead of all lead sources for maximum efficiency and revenue capture. Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

    14分
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番組について

The Zip Code Kings Podcast is the go-to show for ambitious pest control owners ready to scale. Hosted by the team behind Pest Control Millionaires (Dan Leibrandt, Jonas Olson, and Jake Sheldon), this podcast breaks down the exact marketing, sales, and operational strategies they use to grow pest control companies from $0 to $1M and beyond. Whether you're building your team, dialing in your SEO, launching ads, or preparing for a future exit, you'll get actionable insights from real-world experience. No fluff. Just results.

情報

  • クリエイター
    Pest Control Millionaires
  • 配信期間
    25年 - 26年
  • エピソード
    68
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Pest Control Millionaires
  • 番組のWebサイト
    Zip Code Kings Podcast

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