Do Good Work

Raul Hernandez Ochoa
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  • Entrepreneurship
  • Updated weekly

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

  1. 4 days ago

    Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies

    In this episode, I sit down with Taylor Black, who leads AI and venture ecosystem work in Microsoft’s Office of the CTO and brings a deep “better-formed humans” conviction to the AI conversation. We draw a hard line between intelligence (statistical knowing) and insight—where a human knower makes the categorical leap to “this is true,” what Taylor calls grasping the “virtually unconditioned.” We talk about how LLMs can pattern experience to help us reach insight but can’t replace judgment, and why venture building should be anthropology-first: every product ships an implicit view of the human person. We cover the risk of using AI as an oracle that shortcuts productive struggle (especially in education), the importance of humility and sustaining the tension of inquiry for product-market fit, and Taylor’s “cold storage” idea—using AI as a context engine to shelve, monitor, and revive ventures when conditions change. We close on the key builder question: not what can we build, but what ought we build? 02:08 Intelligence vs Insight 02:58 Statistical Knowing 05:02 Virtually Unconditioned 09:02 Using AI Without Outsourcing Judgment 11:39 Formation in Venture Building 14:19 Anthropology First Product Design 17:56 Hard Rules for Human Flourishing 18:53 What Ought We Build 21:20 Humility and Idea Flow Playbooks 24:19 Probabilistic Products and Implicit Anthropology 28:48 AI as Oracle in Education 34:29 Cold Storage for Venture Ideas Connect with Taylor:  • https://substack.com/@pourbrew • https://www.linkedin.com/in/blacktaylor/  • https://leonum.catholic.edu/ • https://innovate.pourbrew.me/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  2. 6 days ago

    Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant

    In this episode, I sit down with Michael Lopez, a Fortune 500 transformation consultant and author of “Change,” to break down why stress and resistance can be biological signs that change is working and why leaders often abandon transformation too early. We unpack Michael’s national workforce study, Rethinking Change Management, which surveyed 1,000 U.S. employees and found “zero overlap” between the top five change supports companies provide (like emails, newsletters, and training) and the top five things employees say they actually need (time and space to experiment, coaching, permission to fail, and leaders modeling change). We also discuss the AI readiness gap—65% of executives feeling ready versus about 29% of employees—and how “licenses without direction” leads to passive resistance and stalled pilots. Michael shares what real change requires: honest expectations, redesigned incentives, and an 18–24 month adaptation journey. 01:12 Stress Means Progress 03:29 Diagnosing Change Problems 05:22 Nuclear Plant Case Study 07:32 Why Playbooks Fail 09:58 The Easy Button Trap 12:23 Pricing Change Work 16:42 Zero Overlap Finding 19:37 AI Readiness Gap 22:40 Redesigning Change Strategy Connect with Michael:  • www.michaeljlopez.coach, IG - @michaeljlopez9, LinkedIn - https://www.linkedin.com/in/michael-j-lopez9/ , X - @MichaelJLopez9 Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  3. 17 Jul

    The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)

    In this episode, I’m joined by Jim Schleckser, founder and CEO of The CEO Project, to break down how CEOs identify and fix the real constraint in their business. We cover practical signals for finding the “kink in the hose,” including where inventory accumulates, cycle time slows, congestion builds, or customer complaints spike—and why top-performing CEOs consistently spend meaningful time at the constraint. Jim explains when the CEO becomes the bottleneck (as the constant decider or by staying stuck in a functional role) and shares his Five Hats framework: learner/analyst and player to find constraints, and architect, coach, and engineer to solve them through business design, talent, and systems. We also dig into why values and mission are part of the operating system, Jim’s grounded view of AI as mostly augmentation amid hype, and what business types may be more resilient long term. 01:25 Why Constraints Matter 03:27 Finding the Business Kink 04:51 When the CEO Is Bottleneck 07:27 Five Hats Framework 09:14 Design Talent Systems Fixes 12:27 Big Model Shifts and Pivots 13:24 Balancing CEO Hats Over Time 13:59 Client Story Clairvoyant Service 14:38 Firing Unprofitable Clients 15:39 Small Shifts That Matter 16:13 AI as Human Amplifier 17:06 Hype Cycles and ROI 18:39 Is AI Creating New Value 21:18 Professional Services Pricing Shock 22:29 Best Businesses in an AI Future 24:46 Constraints Versus Opportunities 25:19 CEO Surprises and AI Doomsday Connect with Jim:  • IG: @the_ceoproject • Twitter: @the_CEO_Project  • YouTube: https://www.youtube.com/@CEOProject  • LinkedIn: https://www.linkedin.com/in/jimschleckser/  • Links: Podcast: https://theceoproject.com/the-podcast/  • Website: https://theceoproject.com/ and https://jimschleckser.com/great-ceos-are-lazy/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  4. 29 Jun

    How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control

    I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,” why he believes VC money erodes a founder’s mission, and how owning infrastructure and going upstream helps you control your destiny and protect your data. John also explores AI’s risks—counterfeit human personhood and reducing humans to artifacts—while arguing for a renaissance where authentic humanity becomes a premium. He shares how Patmos is redeveloping the old Kansas City Star printing press into a C-PACE financed, assessed clean-energy data center plus a downtown tech hub to create jobs and urban renewal. We also discuss his Albertus Magnus Institute and his North Star: human freedom. 03:25 Counterfeit Humanity & the Organic Human Market 08:07 AI and the Technocratic Paradigm 11:21 The Human Renaissance: Practical Counter-Revolution 14:08 Owning the Dirt: Freedom Through Education & Independence 14:20 John's Journey: From Ministry to Data Centers 22:55 Patmos: Free Speech Hosting & AI Infrastructure 27:23 Data Centers, Sustainability & The Kansas City Story 32:20 Owning Your Own Data & Patmos Phase Two Connect with John:  • https://patmos.tech/ • https://magnusinstitute.org/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  5. 25 Jun

    Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard

    In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals. 01:36 AI Overwhelm and Pace 03:19 Snowstorm Business Models 04:13 No SaaS Moat Strategy 05:09 Signals Into the CRM 06:45 Dark Data and Transcripts 08:55 Scaling Clients and LTV 15:49 Team Structure and Learning 19:41 Agents vs SOP Iteration 24:39 Standardize Custom Work 24:59 Value Based Pricing Framework 27:48 Cost Savings Case Study 30:16 Pricing as Perception 31:49 Why Upside Deals Fail 35:36 Confidence and Client Execution 36:34 Staying Ahead of AI Curve 39:37 Creativity and Feedback Loops Connect with Ronan:  • https://www.linkedin.com/in/ronan-leonard/ https://intelligentresourcing.co/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  6. 15 May

    How AI Will Evolve the 7 Parts of Your Consulting Business Model

    How AI Will Evolve the 7 Parts of Your Business Model: Leverage AI to enable you to solely focus on client relationships, belief and the nuances of your work 00:00 The Bold Pricing Vow01:42 AI Labs Enter Services03:29 Your Offer Is Not The Moat05:00 Seven Model Ingredients06:47 How AI Changes Each Part15:25 The Evolved Model Blueprint25:26 Three Breakthrough Signals29:49 Four Steps To Redesign36:53 Closing Call To Evolve Substack Version of this podcast: https://dogoodwork.substack.com/p/how-ai-will-evolve-the-7-parts-of

  7. 14 May

    What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade

    In this episode, I talk with Jeffrey Meade, founding director of entrepreneurship at Paul Quinn College, about the school’s “Every Quinnite is an Entrepreneur” program, where by 2028 every student must launch a real business that generates revenue before graduating. Jeff explains why traditional schools optimize for employment but the job market is changing, making entrepreneurial thinking—creativity, adaptability, and problem-solving—more essential. We dig into what qualifies as a “real business” (no fixed revenue threshold, but real customers, pivots, and an MVP mindset), why they focus on solving a core problem before layering in AI, and the mindset shift first-generation and Pell Grant students must make from “don’t fail” to “fail fast” in a safe learning environment. Jeff also shares how he’s open sourcing the model through case studies and a podcast, plus where to learn more. 00:45 Why Entrepreneurship Now 03:38 Mandatory Student Ventures 04:35 MVPs And First Sales 06:52 AI Tools Problem First 10:31 From Scarcity To Confidence 13:06 Safe Space To Fail 15:18 Open Sourcing The Model 17:29 Where To Learn More Connect with Jeffrey:  https://paulquinn.edu/entrepreneurshipjeff-meade.comjmeade@pqc.eduhttps://www.linkedin.com/in/jeffmeade Connect with Raul:  • Work with Raul: https://dogoodwork.io  • Free Growth Resources: https://dogoodwork.io/resources

  8. 12 May

    Why Calling Your AI "Intelligent" Is a Leadership Mistake with Patrick Rooney, Founder of Leonis Strategy

    In this episode, I interviewed Patrick Rooney, a cognitive science–trained AI practitioner and founder of Leonis Strategy, about how founders mischaracterize AI by collapsing “scripted autonomy” (agents doing tasks while you step away) into personhood autonomy (will, rights, interiority). Patrick argues this isn’t just sloppy language but a leadership issue that shapes how teams relate to technology. They discuss why LLMs are plausibility engines rather than truth-seekers, how humans can pursue truth, beauty, and goodness for their own sake, and why leaders must own inputs, outputs, and responsibility instead of outsourcing judgment. We explored why LLM training is text-bound and disconnected from lived experience, the appearance-versus-reality problem behind Turing-test thinking, practical cautions around anthropomorphizing AI, and why doubling down on in-person human connection is a strategic response to AI at scale. 01:53 LLMs Are Plausibility Engines 05:10 Leadership And Culture Values 07:34 Why LLMs Aren't Intelligent 08:54 Turing Test And Training Limits 12:42 Language Detached From Reality 14:48 Personhood Rights And Ethics 19:01 Anthropomorphism Risks 19:34 Human Ownership Mindset 20:25 Outsourcing Your Thinking 22:24 IP Training Fears 24:34 Responsibility Still Human 28:41 Leading In AGI Hype 29:38 Grounding In Real Life Connect with Patrick:  • https://leonisstrategy.com/ • https://www.linkedin.com/in/prooney1/ Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources

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About

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

Information

  • Creator
    Raul Hernandez Ochoa
  • Years Active
    2019 - 2026
  • Episodes
    333
  • Rating
    Clean
  • Copyright
    © Attribution-NonCommercial-NoDerivatives 4.0 International
  • Show Website
    Do Good Work

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