For Immediate Release

Neville Hobson and Shel Holtz
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Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

  1. 1 day ago

    FIR #527: Delegating Hiring Decisions to AI

    At one company, a leader discovered by chance that AI was rejecting job candidate applications within seconds of their arrival. One reason: They graduated from college before 2010, which contradicted the instruction to surface candidates who displayed "youthful energy." What's worse, the talent acquisition manager didn't see any liability issues, since AI made the decision. Also in this long-form episode for August 2026: An expert witness used ChatGPT to prepare a report. The prompts he used to generate the report were uncovered during discovery and entered into evidence. Nutrogena parted ways with its spokesperson, Hayden Panetierre, more than a decade ago. Its rationale for that decision has created a crisis for Nutrogena today in the wake of Panetierre's untimely death. Brands suddenly care about Reddit thanks to its (perceived) role in AI-generated overviews and summaries. Redditors haven't returned the feeling. Meta is facing a trillion-dollar-plus judgment in its current trial, but even more consequential could be a requirement to strip from its social media platforms the devices that addicted young people, many of which have become standards for social media. Will social media as we know it change in the wake of the verdict? Some companies are compensating employees who join the ranks of influencers and creators sharing content about the companies' products and services. It sounds like a good idea, until you look at the labor, HR, and legal issues that arise. In his Tech Report, Dan York provides more statistics about the decline in referral traffic thanks to AI overviews and searches via LLMs, Time magazine's decision to inject ads into markdown files targeting AI agents (and Perplexity's decision to block them), and LinkedIn's "Seems Like AI Slop" option -- is it working? Continue Reading → The post FIR #527: Delegating Hiring Decisions to AI appeared first on FIR Podcast Network.

  2. 17 Aug

    FIR #526: Forget Anthropic's AI Watermark. Can You Defend Every Sentence?

    Anthropic's watermark scheme is the focus of so much discussion that you could be excused for thinking there was nothing else to talk about. For many, it's the solution to identifying all those evil-doers who offload their writing to large language models. But we are wasting far too much time trying to determine whether (and to what degree) AI was involved in creating content. Much more important is determining whether the content was crafted with respect for the reader, and whether the creator can stand by every word. That's the idea behind the new AI writing policy from the software company Clay, which makes far more sense than trying to detect a watermark. Continue Reading → The post FIR #526: Forget Anthropic’s AI Watermark. Can You Defend Every Sentence? appeared first on FIR Podcast Network.

  3. 13 Aug

    FIR #525: The Consequences Businesses Will Face from Work Slop

    We have been hearing about work slop for a while now, and evidence is mounting that it can create long-term problems for companies. Yet we are hearing very little (if anything) about what businesses are doing about it. There's new research, which Neville and Shel discuss in this episode, along with some thoughts about actions companies can take. Continue Reading → The post FIR #525: The Consequences Businesses Will Face from Work Slop appeared first on FIR Podcast Network.

  4. 3 Aug

    FIR #524: Are Managers Ready to Lead an AI-Fluent Workforce?

    Most companies are experiencing some level of turmoil over their adoption of Artificial Intelligence. They should be able to lean on their managers to interpret these issues at the ground level. Research, however, finds that training has left managers out. They may be getting some of the same training all employees are getting, but nothing... Continue Reading → The post FIR #524: Are Managers Ready to Lead an AI-Fluent Workforce? appeared first on FIR Podcast Network.

  5. 27 Jul

    FIR #523: No Brand Is An Island

    Neville has been ill and unable to record, so Shel is on his own in this episode (except for Dan York's Tech Report). This shorter-than-usual monthly long-form episode includes reports on rethinking thought leadership, maintaining "brand sovereignty" in the AI era, and whether hedging in your communication can serve a useful purpose. Dan's report was recorded in Vienna, Austria, where AI was front and center at the 126th meeting of the Internet Engineering Task Force. Dan also reports on Bluesky's Attie AI feature, Instagram's plans to charge for AI access, Beehiv's new community feature, WordPress's plans for version 7.1, and some UK social media regulatory updates. Continue Reading → The post FIR #523: No Brand Is An Island appeared first on FIR Podcast Network.

  6. 13 Jul

    FIR #522: Is Podcasting 2.0 The Future of Podcasting?

    Podcasting 2.0 is the open-source movement launched by Adam Curry and Dave Jones to preserve and extend podcasting’s open, RSS-based ecosystem. In this episode, Shel and Neville explore the initiative's core features — including the Podcast Index, enhanced RSS metadata, transcripts, chapters, podrolls, live notifications, and listener-supported “Value for Value” payments — while weighing its potential to reduce dependence on dominant platforms such as Spotify, Apple, Amazon, and YouTube. The discussion also addresses obstacles to adoption, including limited awareness, uneven support across hosting providers and apps, added complexity, and the need to demonstrate clear benefits to listeners. For communicators, the larger implications involve channel ownership, accessibility, content reuse, AI discoverability, resilience, and the risk of building audiences entirely on rented platforms. Continue Reading → The post FIR #522: Is Podcasting 2.0 The Future of Podcasting? appeared first on FIR Podcast Network.

  7. 13 Jul

    AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility

    Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you. That simple but profound shift lies at the heart of The Answer Economy, the forthcoming book by Pete Blackshaw, entrepreneur, founder of BrandRank.ai, and former Global Head of Digital and Social Media at Nestlé. As AI assistants and agents become increasingly influential in how people discover information, evaluate products and make decisions, organisations face a new communications challenge. It's no longer enough to tell your story well. Your organisation also needs to be accurately understood by the AI systems that increasingly act as intermediaries between brands and the people they serve. In this FIR Interview, Pete joins Neville Hobson and Shel Holtz to discuss why AI should be viewed less as another marketing channel and more as an auditor of organisational credibility. Together, they explore why trust, transparency and evidence are becoming more important than marketing claims, how different AI models develop different perspectives on brands, why communicators need to think beyond traditional search optimisation, and what organisations can do today to prepare for an increasingly agent-driven future. For communicators, the implications are profound. Success in the answer economy won't depend on producing more content. It will depend on whether an organisation has earned the evidence, transparency and trust that AI systems increasingly use to evaluate every claim it makes. Continue Reading → The post AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility appeared first on FIR Podcast Network.

  8. 6 Jul

    FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It.

    Everyone from CEOs to politicians has been talking about the likelihood of AI-related job loss, and several companies have already let people go in anticipation that AI can do their work. Ford Motor Company is the latest to rehire those workers when AI proved inadequate for the job. Elsewhere, many of the managers who have let people go regret their decisions, and some companies are revising their hiring plans. To remedy the chaos, Neville and Shel discuss the importance of strategy and knowledge management systems, among other things. Continue Reading → The post FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It. appeared first on FIR Podcast Network.

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About

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

Information

  • Creator
    Neville Hobson and Shel Holtz
  • Years Active
    2014 - 2026
  • Episodes
    50
  • Rating
    Explicit
  • Copyright
    © This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0)
  • Show Website
    For Immediate Release

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