MAP IT FORWARD Middle East

MAP IT FORWARD

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

  1. 12 hr ago

    EP 1088 Part 3 of 5 | Who Knew Benecke Was in Trouble, and When? (Lee Safar) | Map It Forward

    Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industry Episode Description This is episode 3 of our five-part solo series on The Daily Coffee Pro Podcast by Map It Forward examining the Benecke Coffee controversy following the Peru and Honduras cooperative series. Lee Safar asks one of the most important questions in the case: who knew Benecke was in trouble, and when did they know it? The warning signs include falling reported revenue, increasingly late payments, Fairtrade being alerted to arrears in June 2025, an unannounced FLOCERT audit in August, continued coffee shipments from Peru, and Benecke's major financing reportedly not being renewed in September. Lee also examines confidential-source allegations involving futures positions, margin calls and demands for additional shareholder capital. These claims remain unverified. The episode then asks what Benecke, Fairtrade, J.J. Darboven, brokers, lenders and other parties may each have known before more coffee was shipped. The central question is simple: Did anyone have enough information to warn producers before they took on more risk? In Part 4, we examine the brokers and intermediaries caught between producers and buyers. Connect with Lee Safar here: https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1088 Part 3 of 5 | Who Knew Benecke Was in Trouble, and When? (Lee Safar) | Map It Forward
  2. 1 day ago

    EP 1087 Part 2 of 5 | Where Did the Money for Benecke’s Unpaid Coffee Go? (Lee Safar) | Map It Forward

    Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month. Episode Description This is episode 2 of a five-part solo series on The Daily Coffee Pro Podcast by Map It Forward examining the Benecke Coffee controversy following our previous series with producer cooperatives in Peru and Honduras. In this episode, Lee Safar follows the coffee, and then follows the money. The Peruvian cooperatives say they continued shipping coffee after payments slowed because Benecke repeatedly assured them payment was coming. COMSA says 12 containers worth approximately US$2.7 million remain unpaid. J.J. Darboven has confirmed Benecke was its supplier and says all Benecke invoices it received in 2025 were paid in full and on time. That raises the central question: if downstream buyers paid Benecke, what happened before the money reached the cooperatives? Lee examines the documents needed to trace individual shipments, why receipt and payment dates matter, the role of brokers and the insolvency administrator, and the difference between money received before and after insolvency proceedings. Until specific coffee lots, invoices, receipt dates and payments can be matched, major questions remain about where the payment chain actually broke. In Part 3, we ask: who knew what, and when did they know it? Connect with Lee Safar here: https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1087 Part 2 of 5 | Where Did the Money for Benecke’s Unpaid Coffee Go? (Lee Safar) | Map It Forward
  3. 2 days ago

    EP 1086 Part 1 of 5 | The Benecke Coffee Timeline: What We Know So Far (Lee Safar) | Map It Forward

    Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523 Episode Description This is episode 1 of a new five-part solo series on The Daily Coffee Pro Podcast by Map It Forward examining what we currently know about the Benecke Coffee controversy following our previous series with producer cooperatives in Peru and Honduras. Lee Safar reconstructs the timeline, corrects several points from earlier coverage, and separates what is established from what remains alleged, disputed or unknown. Benecke Coffee and J.J. Darboven are separate legal companies, although J.J. Darboven has confirmed Benecke was one of its suppliers. Café Intención is a J.J. Darboven brand, and Arthur Darboven ceased serving in Benecke's formal management role in April 2024. The episode then follows the timeline from COMSA's payment problems in early 2025, Fairtrade raising concerns in June, FLOCERT's August audit, continued shipments from Peru, Benecke's financing problems and eventual insolvency. The central questions remain: What happened to the coffee and the money? What did Benecke know about its ability to pay, and when? What did Fairtrade, commercial intermediaries and J.J. Darboven know? And what did the insolvency administrator inherit? In Part 2, we follow the coffee, and then follow the money. Connect with Lee Safar here: https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1086 Part 1 of 5 | The Benecke Coffee Timeline: What We Know So Far (Lee Safar) | Map It Forward
  4. 5 days ago

    EP 1085 Part 5 of 5 | After Benecke: How Should Coffee Cooperatives Protect Themselves? (Benecke and COMSA) | Map It Forward

    Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more. Episode Description This is the final episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Honduras. Across this series, COMSA has described a commercial relationship with Benecke Coffee that developed over more than two decades, expanded significantly during the 2024/25 season, and ultimately left the cooperative pursuing approximately USD 2.7 million through Benecke’s insolvency proceedings. In this final episode, we step outside the immediate dispute and ask a bigger question: What should the global coffee industry learn from this? For COMSA, one lesson is already clear. Trust alone is no longer enough. Rodolfo explains that COMSA is considering changing how it structures future coffee transactions so that buyers do not receive the original shipping documents before payment has been secured. That could mean working through banks, letters of credit or other payment mechanisms that allow an importer to confirm the coffee is on its way without gaining control of the original documents until payment has been made. Those systems may increase transaction costs, but COMSA says the experience with Benecke has forced the cooperative to rethink how much financial risk it can continue carrying on behalf of buyers. Rodolfo also discusses the need for stronger due diligence on importing companies and better access to information about the financial health of counterparties in destination countries. The conversation then turns to the human consequences of the dispute. Rodolfo says the amount COMSA is pursuing is equivalent to approximately the annual income of more than 700 farming families. For COMSA, this is not simply an unpaid commercial invoice. It affects money intended for farmers, families, food, education, medicine and the repayment of bank financing used to fulfil the contracts. We also examine the role of Fairtrade. COMSA says Fairtrade certification helped the cooperative grow, access international markets and obtain better prices. But Rodolfo questions whether equivalent scrutiny exists on the buyer side of the supply chain. Producer organisations are required to meet standards, pass audits, provide financial transparency and fulfil contracts. What happens when the buyer does not fulfil theirs? Rodolfo argues that organisations such as Fairtrade should consider whether producer protection needs to extend beyond certification to include stronger due diligence, greater understanding of destination-country laws and possibly legal support when cooperatives are forced into disputes abroad. The episode closes with COMSA explaining why it decided to speak publicly. Rodolfo and Cristian say they are trying to recover money they believe belongs to the cooperative, its producers and the banks that financed the coffee. They also hope that by telling the story publicly, other cooperatives may reconsider how they structure contracts and protect themselves from counterparty risk. Because, as Cristian says, a smaller cooperative may not survive a situation like this. You can connect with COMSA here: Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr Instagram: https://www.instagram.com/comsa_oficial/ Website: https://www.comsa.hn LinkedIn: https://www.linkedin.com/in/comsa-oficial Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. The statements made by Rodolfo Peñalba and Cristian Dubón represent COMSA’s account of events. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1085 Part 5 of 5 | After Benecke: How Should Coffee Cooperatives Protect Themselves? (Benecke and COMSA) | Map It Forward
  5. 6 days ago

    EP 1084 Part 4 of 5 | Benecke Entered Insolvency. COMSA Became a Creditor (Benecke and COMSA) | Map It Forward

    Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month. Episode Description This is episode 4 of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Honduras. In Part 3, COMSA described delayed payments, growing concern about Benecke’s financial position, and its decision to continue fulfilling coffee contracts despite increasing financing pressure. In this episode, we look at what happened after Benecke entered insolvency. Rodolfo says he tried to contact Clemens von Storch after learning about Benecke’s financial situation but did not receive a response. On December 10, 2025, Rodolfo says he spoke directly with Arturo Darboven. According to Rodolfo, Arturo told him that the situation was nearly resolved and that COMSA would be paid on December 21. That payment did not arrive. COMSA says it continued asking for payment and was eventually told that it needed to submit documentation to the German insolvency proceedings in order to be formally recognised as a creditor. With assistance from a contact in Germany, COMSA says it secured legal help and successfully registered its claim. For a cooperative that believed it had fulfilled its coffee contracts, the process was unfamiliar. Rodolfo and Cristian explain that COMSA’s contracts were FOB contracts, meaning the cooperative’s responsibility was to deliver the coffee to the port in Honduras and provide the required shipping documents. From COMSA’s perspective, it fulfilled those obligations. The dispute now sits within German insolvency proceedings that COMSA says it does not fully understand and did not anticipate having to navigate. The conversation also raises another important question: What happened to the coffee itself? Rodolfo says Benecke used the bills of lading supplied by COMSA to collect the coffee and subsequently sold it, despite COMSA saying it had not been paid. The episode discusses whether contractual or European coffee trading terms may have included protections relating to ownership of coffee before full payment. That question remains legally significant and requires examination of the actual contracts, trading terms, shipment records and applicable German law. COMSA also explains that its previous commercial relationship with Clemens and Benecke has effectively ended. Rodolfo says the cooperative no longer wants another business relationship with Benecke. His position regarding Arturo Darboven is more cautious: he says he still has questions about Arturo’s role, particularly because of the payment assurance Rodolfo says he received from him on December 10. In the final episode of the series, we step back from the immediate dispute and ask what the global coffee industry should learn from this case. You can connect with COMSA here: Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr Instagram: https://www.instagram.com/comsa_oficial/ Website: https://www.comsa.hn LinkedIn: https://www.linkedin.com/in/comsa-oficial Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. The statements made by Rodolfo Peñalba and Cristian Dubón represent COMSA’s account of events. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1084 Part 4 of 5 | Benecke Entered Insolvency. COMSA Became a Creditor (Benecke and COMSA) | Map It Forward
  6. 19 Aug

    EP 1083 Part 3 of 5 | COMSA Says Benecke Pressured Them to Keep Shipping Coffee (Benecke and COMSA) | Map It Forward

    Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industry Episode Description This is episode 3 of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Honduras. In Part 2, we examined how COMSA finances the coffee it exports and why the cooperative depends on importers paying once contractual documents are delivered. In this episode, we reach the point where COMSA says it began realising that something was wrong. According to Rodolfo and Cristian, Benecke began taking longer than usual to pay for coffee during 2025. Cristian says COMSA’s normal payment experience was approximately seven to fourteen days after shipping documents were supplied, with some buyers paying even faster. With Benecke, those payments began taking significantly longer. COMSA says payment delays continued through the first half of 2025, and that it raised the issue when people connected with J.J. Darboven visited COMSA in June. Rodolfo says COMSA was also told by someone connected with Fairtrade that Benecke was experiencing financial difficulties, although Benecke’s representatives in Honduras reportedly reassured COMSA that the problems were temporary and that payment would continue. Later in the year, COMSA asked Benecke to move some planned September shipments to December because high coffee prices and financing constraints were making it difficult for the cooperative to assemble the required volume. According to Rodolfo, Clemens von Storch responded that COMSA needed to fulfil the contracts or risk being removed from the J.J. Darboven project. COMSA says it then made a major effort to comply. Rodolfo says the cooperative borrowed heavily from its banks and sent the final group of coffee, with 11 containers in that shipment representing approximately USD 2.5 million. Payment did not arrive as expected. By mid-October, COMSA says Clemens told them Benecke was experiencing banking problems and asked them to wait until November. When November arrived, COMSA says it was asked to wait again. COMSA also says it did not receive direct notice from Benecke that insolvency proceedings had begun. Instead, it learned about the situation through another contact. By the time of this interview, COMSA says approximately USD 2.7 million remained outstanding. This episode raises one of the most important questions in the series: What did Benecke know about its own financial position when it was still asking COMSA to fulfil these contracts? COMSA’s testimony does not itself answer that question definitively, but it establishes the timeline that now needs to be examined against contracts, shipment records, payment communications and Benecke’s insolvency documents. In Part 4, we look at what happened after Benecke entered insolvency and how COMSA became a creditor in Germany. You can connect with COMSA here: Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr Instagram: https://www.instagram.com/comsa_oficial/ Website: https://www.comsa.hn LinkedIn: https://www.linkedin.com/in/comsa-oficial Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. The statements made by Rodolfo Peñalba and Cristian Dubón represent COMSA’s account of events. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1083 Part 3 of 5 | COMSA Says Benecke Pressured Them to Keep Shipping Coffee (Benecke and COMSA) | Map It Forward
  7. 18 Aug

    EP 1082 Part 2 of 5 | COMSA Financed the Coffee. Benecke Was Supposed to Pay (Benecke and COMSA) | Map It Forward

    Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is episode 2 of a five-part series on The Daily Coffee Pro podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Marcala, Honduras. In Part 1, we explored how COMSA built a commercial relationship with Benecke Coffee spanning more than two decades. In this episode, we begin looking at how that relationship expanded during the 2024/25 coffee season, and at the financial structure beneath international coffee trading that left COMSA exposed when Benecke later entered insolvency. According to COMSA, J.J. Darboven developed an initiative connected to its Café Intención business in which trees would be planted in coffee-producing communities in connection with coffee sold. COMSA says the project initially involved three Honduran cooperatives supplying a combined 105 containers. When two of the cooperatives reduced the volume they could commit, COMSA says it agreed to take on a much larger share of the program. That opportunity created the potential for significant growth for COMSA and its producers. But it also required significant financing. Rodolfo and Cristian explain that when COMSA signs a coffee contract, it must obtain the money needed to buy coffee from farmers, collect it, process it, prepare it for export, meet quality requirements, pay associated costs and deliver the coffee to port. The importer does not necessarily finance that process. COMSA does. The cooperative therefore relies on loans from banks and other financial institutions to fulfil its contracts, with the expectation that once the coffee is shipped and the required documents are provided, the importer will pay and COMSA can repay those loans. That system depends heavily on trust and contractual performance. According to COMSA, that is where the relationship with Benecke ultimately broke down. Rodolfo says the cooperative fulfilled its obligations and shipped the coffee, but payment did not arrive as expected. He describes the consequences as one of the most serious challenges COMSA has experienced in its history. COMSA says the unpaid exposure ultimately involved 12 containers and that the financial consequences now threaten a substantial portion of the cooperative’s accumulated capital. Rodolfo also discusses the impact this has had on COMSA’s relationships with its banks and its producers. The episode raises a much broader question for the global coffee industry: If producers and cooperatives are required to borrow money to fulfil contracts before importers pay them, who is actually carrying the financial risk in the coffee supply chain? In Part 3, we examine when COMSA says it first began seeing signs that something was wrong with Benecke’s payments, and what happened when COMSA was asked to continue shipping coffee. You can connect with COMSA here: Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr Instagram: https://www.instagram.com/comsa_oficial/ Website: https://www.comsa.hn LinkedIn: https://www.linkedin.com/in/comsa-oficial Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. The statements made by Rodolfo Peñalba and Cristian Dubón represent COMSA’s account of events. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1082 Part 2 of 5 | COMSA Financed the Coffee. Benecke Was Supposed to Pay (Benecke and COMSA) | Map It Forward
  8. 17 Aug

    EP 1081 Part 1 of 5 | COMSA, Benecke & the Coffee Relationship That Lasted 23 Years | Map It Forward

    Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523 Episode Description This is episode 1 of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Marcala, Honduras. Following our previous series with Peruvian coffee cooperatives involved in the Benecke Coffee controversy, this series examines COMSA’s account of its own long-standing commercial relationship with Benecke, its connections with J.J. Darboven, and what happened when that relationship eventually broke down. Before we can understand the dispute, however, we need to understand what was built. COMSA was founded in 2001 by a small group of coffee producers looking for a better way to sell their coffee and improve conditions for farming families. Rodolfo explains that the cooperative began with 61 small producers and very little capital, but with the ambition to create stronger access to international markets through organic production, quality coffee and collective action. In this episode, Rodolfo and Cristian explain why cooperatives play such an important role for small coffee farmers in Honduras, where they say approximately 90% of producers operate farms smaller than 10 hectares and many individual producers have limited direct access to international importers and roasters. They also discuss COMSA’s emphasis on organic agriculture, environmental responsibility, education and long-term community development, and how the cooperative grew from its beginnings into an organisation with significant infrastructure, technical support programs and almost $4 million in accumulated capital belonging to its members. Most importantly for this series, we begin tracing COMSA’s relationship with Benecke Coffee. According to Rodolfo, COMSA first connected with Benecke through Oxy Café in Honduras and began doing business with Benecke around 2002. That relationship would continue for more than two decades. COMSA also describes how coffee sold through Benecke became connected with J.J. Darboven, including coffee used for the Café Intención brand, and how becoming Fairtrade certified in 2007 helped COMSA increase its access to international markets. This first episode is the foundation for everything that follows. The later dispute cannot be understood simply as a customer failing to pay an invoice. COMSA says this was a commercial relationship built over more than twenty years, a relationship around which producers, financing arrangements, infrastructure and expectations of mutual performance developed. In the next episode, we go deeper into how that relationship expanded and the financial structure required for a cooperative like COMSA to fulfil large international coffee contracts. You can connect with COMSA here: Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr Instagram: https://www.instagram.com/comsa_oficial/ Website: https://www.comsa.hn LinkedIn: https://www.linkedin.com/in/comsa-oficial Editorial Note: This episode forms part of Map It Forward’s ongoing examination of the Benecke Coffee controversy. The statements made by Rodolfo Peñalba and Cristian Dubón represent COMSA’s account of events. Some claims discussed in this series remain disputed or have not yet been independently verified. Map It Forward has sought comment from relevant parties and will continue to update its coverage if additional information or evidence becomes available. Where allegations, interpretations or claims are discussed, they should not be understood as findings of legal liability or wrongdoing. If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward ‘The Coffee Report’: https://www.patreon.com/mapitforward‍ ‍ Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1081 Part 1 of 5 | COMSA, Benecke & the Coffee Relationship That Lasted 23 Years | Map It Forward

About

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast