SaaS Experiments

Brian Hall
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Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.

  1. 03/11/2021

    Optimizing a complex onboarding experience with Rafa Studart

    How do you improve onboarding for a complex product with distinct types of users who have different needs? 😅 Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart.

    41 min

  2. 10/08/2021

    When and where to tell your story with AJ Davis

    AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.

    28 min

  3. 28/05/2021

    Amazon is Not a Retailer with Katie McKee

    Why most brands get their Amazon strategy wrong (and how to get it right)

    40 min

  4. 19/05/2021

    Optimizing paid social video ads with Alison Roach from Ready Set

    Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion. Watch on YouTube: https://youtu.be/x6AEKZGKFeI

    40 min
  5. B2B Demand Gen Optimization with Arun Sivashankaran

    28/04/2021

    B2B Demand Gen Optimization with Arun Sivashankaran

    Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus. 1:13 What makes Demand Gen different from other types of websites 3:48 Quantity vs quality when optimizing for leads vs revenue 6:05 Measuring what matters will change the nature of the experiments you run 🤯 9:48 3 types of changes that drive the most results 17:53 3 common sense buyer journey stages 20:19 Where to start, and how to evaluate your top of funnel offers 23:58 Personalization ... or website retargeting 😎 30:45 The meaning of "friction" in a B2B Demand Gen context Find Arun here: https://www.funnelenvy.com/

    38 min

  6. 19/04/2021

    01: Product page videos with Nichole and Claudiu from Reeview

    Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.

    33 min
  7. B2B User Testing with Ben Labay

    26/02/2021

    B2B User Testing with Ben Labay

    In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market. Transcript and other ways to listen here: https://briandavidhall.com/ben-labay-on-saas-experiments/ 2:09 Should you do user testing in B2B SaaS? 4:35 Common user testing platforms & features 5:24 Custom paneling services 7:14 What to look for in user testing 7:51 NPS and benchmarking metrics 10:20 Tradeoffs between platforms with custom panels vs DIY recruitment 12:48 Using industry newsletters for panel recruitment 15:22 Using a tool like Hotjar for panel recruitment 19:16 If you're just starting out ... 21:20 How not to mess up your script and screening questions 26:35 How to detect struggle/friction in user testing sessions 29:42 How many participants do you need to do benchmarking? 31:49 Tradeoffs between highly qualified panelists vs feasibility of finding them 34:25 More on screener questions 40:02 More on pricing tradeoffs 43:22 Avoiding data traps 45:53 "Science is merely a tool to, to try to be fast and confident at the same time in our decisions"

    48 min
  8. Discovery-based optimization with Andrew Anderson

    09/02/2021

    Discovery-based optimization with Andrew Anderson

    I talked to Andrew Anderson about discovery-based optimization. Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/ The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.linkedin.com/in/foodz/)

    50 min
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About

Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.

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  • Creator
    Brian Hall
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Brian Hall
  • Show Website
    SaaS Experiments