90 episodes

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

The Strategy Inside Everything Adam Pierno

    • Business

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

    Where we go wrong with performance improvement with Carla Fowler

    Where we go wrong with performance improvement with Carla Fowler

    How much time do you spend thinking about how you might perform better - at your job or in other areas of your life. Just in time for your new year's resolution, Dr. Carla Fowler is thinking about it for you. After leaving a pursuit of medicine, she realized she wanted to help people, but in a different way. She's gone on to build THAXA Executive Coaching. In this revealing conversation, she and Adam discuss where knowledge workers often go wrong when they approach performance improvement, and how they might think about it more productively. 

    Find Carla Fowler at THAXA and on LinkedIn: https://www.linkedin.com/in/carla-fowler/

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back  on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail. The most interesting messages will be added to future episodes. Music  for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

    Show notes:
    0:02 How Carla got to where she is today at THAXA
    2:40 The decision to leave medicine and start a business
    7:47 The importance of having a multi-pronged strategy
    13:07 What are signs of confusion?
    15:32 What do people want out of your career arc?
    19:24 The importance of asking questions to help people understand their industry
    25:03 What is an extreme outcome goal?
    27:43 Process vs. outcome goals.
    33:34 How do you promote yourself when there isn’t a scoreboard?
    39:44 How does time play a role in a person’s success?


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    Support this podcast: https://anchor.fm/adam-pierno/support

    • 46 min
    SPECIAL EPISODE: Kaitlin Maud-Moon hosts Ezra Englebardt and Matt Rainone

    SPECIAL EPISODE: Kaitlin Maud-Moon hosts Ezra Englebardt and Matt Rainone

    How do the skills you learn in one industry set you up for future career success in another? Both Ezra Englebardt and Matt Rainone started inside ad agencies working on planning and strategy. Now, they're both in house at CVS Health moving forward complex and occasionally sensitive comms efforts, using some of those same skills. In this conversation, you'll hear how they think about their time in agencies and how they value the lessons they learned there in their day to day. This conversation is graciously hosted by former guest, friend of the show, talented strategy consultant and good person™ - Kaitlin Maud-Moon!!!

    You can find Matt Rainone on Twitter: https://twitter.com/Matt_Rainone
    Find Ezra Englebardt there as well: https://twitter.com/ezra802
    Find Kaitlin at: https://kaitlinmaud.com/ Kaitlin - sincere thanks for hosting this conversation. 

    Thanks to the three voices heard in this episode for getting together a second time after Adam dropped the meat in the dirt with the recording. 

    But wait? Where the hell is Adam? He's been working on a new show, In the Demo, all about the origins of the Millennial Myth. You can listen here: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898. He'll be back for the next episode and you'll be hearing more from Kaitlin and maybe some other voices.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 48 min
    Nick Bond found real metrics for a scripted sport

    Nick Bond found real metrics for a scripted sport

    How many times have you come up with an idea, and then you have no idea how to measure it to see if it's successful? Nick Bond writes (and thinks and dreams) about professional wrestling. While acknowledging that WWE promotes a scripted sport, which he describes as subjective, Nick identified a clever way to measure how wrestlers are performing over time. In this fast-moving conversation, Nick talks about what he was trying to solve for, how he found a model to build on and how he continues to refine his POP Plus metric, now used by The Ringer to help rank and contextualize pro wrestlers. 

    Read Nick Bond on The Ringer and on Twitter: https://twitter.com/THEN1CKSTER

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam  Pierno is an author, speaker and strategy consultant. Learn more  at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 51 min
    Introducing: In the Demo - a new podcast from Adam Pierno

    Introducing: In the Demo - a new podcast from Adam Pierno

    A new podcast from the makers of The Strategy Inside Everything. 
    How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter?
    Introducing, in the demo. A new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.
    Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University.
    Available wherever you get your podcasts now. Follow or subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898, Spotify: https://open.spotify.com/show/0MUnoviXx1KidEpWds9Pma?si=38aOLGsgT9aTWanagPMYFQ or iHeart Radio: https://www.iheart.com/podcast/269-in-the-demo-104887340/?

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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 1 min
    The art (and science) of the conversation with Brooke Sellas

    The art (and science) of the conversation with Brooke Sellas

    Author Brooke Sellas (she's still getting used to that descriptor) has been leading and measuring conversations for years. As CEO of B Squared Media, she's developed a model for metrics that have meaning and help organizations understand what is happening and why. Instead of generic measures linked to 'engagement' she reports on a return on conversation that has elasticity to better capture the needs of the particular organization, and those it is conversation with. Her book, Conversations That Connect, maps her creation of the model and how to best use it. 

    Find Conversations That Connect here: https://www.amazon.com/gp/product/B0B4WLP1BQ/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
    Find Brooke B. Sellas here: bsquared.media 

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com  and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 47 min
    Amanda Brennan explores the connection between memes and culture

    Amanda Brennan explores the connection between memes and culture

    Ever wonder why a meme resonates with you so hard? Ever catch yourself realizing the dumb looping video you just giggled at and retweeted is actually a clever commentary on a common social convention? Ever apply library science skills to one of the largest meme data sets in the world? Okay, two out of three ain't bad. Amanda Brennan joins Adam to talk about her path into the world of internet culture and memes, and how she makes sense of it all. Her passion for memes is rivaled by her understanding of the form. 

    Find Amanda on Tumblr: memelibrarian.com
    On Twitter: https://twitter.com/continuants
    And on Instagram: https://www.instagram.com/continuants/
    But definitely not on TikTok (as of this recording)

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on  something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.



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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 42 min

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