88 episodes

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

The Strategy Inside Everything Adam Pierno

    • Business

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

    Nick Bond found real metrics for a scripted sport

    Nick Bond found real metrics for a scripted sport

    How many times have you come up with an idea, and then you have no idea how to measure it to see if it's successful? Nick Bond writes (and thinks and dreams) about professional wrestling. While acknowledging that WWE promotes a scripted sport, which he describes as subjective, Nick identified a clever way to measure how wrestlers are performing over time. In this fast-moving conversation, Nick talks about what he was trying to solve for, how he found a model to build on and how he continues to refine his POP Plus metric, now used by The Ringer to help rank and contextualize pro wrestlers. 

    Read Nick Bond on The Ringer and on Twitter: https://twitter.com/THEN1CKSTER

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam  Pierno is an author, speaker and strategy consultant. Learn more  at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 51 min
    Introducing: In the Demo - a new podcast from Adam Pierno

    Introducing: In the Demo - a new podcast from Adam Pierno

    A new podcast from the makers of The Strategy Inside Everything. 
    How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter?
    Introducing, in the demo. A new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.
    Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University.
    Available wherever you get your podcasts now. Follow or subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898, Spotify: https://open.spotify.com/show/0MUnoviXx1KidEpWds9Pma?si=38aOLGsgT9aTWanagPMYFQ or iHeart Radio: https://www.iheart.com/podcast/269-in-the-demo-104887340/?

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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 1 min
    The art (and science) of the conversation with Brooke Sellas

    The art (and science) of the conversation with Brooke Sellas

    Author Brooke Sellas (she's still getting used to that descriptor) has been leading and measuring conversations for years. As CEO of B Squared Media, she's developed a model for metrics that have meaning and help organizations understand what is happening and why. Instead of generic measures linked to 'engagement' she reports on a return on conversation that has elasticity to better capture the needs of the particular organization, and those it is conversation with. Her book, Conversations That Connect, maps her creation of the model and how to best use it. 

    Find Conversations That Connect here: https://www.amazon.com/gp/product/B0B4WLP1BQ/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
    Find Brooke B. Sellas here: bsquared.media 

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com  and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 47 min
    Amanda Brennan explores the connection between memes and culture

    Amanda Brennan explores the connection between memes and culture

    Ever wonder why a meme resonates with you so hard? Ever catch yourself realizing the dumb looping video you just giggled at and retweeted is actually a clever commentary on a common social convention? Ever apply library science skills to one of the largest meme data sets in the world? Okay, two out of three ain't bad. Amanda Brennan joins Adam to talk about her path into the world of internet culture and memes, and how she makes sense of it all. Her passion for memes is rivaled by her understanding of the form. 

    Find Amanda on Tumblr: memelibrarian.com
    On Twitter: https://twitter.com/continuants
    And on Instagram: https://www.instagram.com/continuants/
    But definitely not on TikTok (as of this recording)

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on  something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.



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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 42 min
    Aric Wood is focused on action

    Aric Wood is focused on action

    If you are a regular listener to this show, you probably make plans for a living. Ever feel like the job stalls out in Google Slides? Like, you work on the thinking but seeing it take flight is never quite right? Aric Wood of XPLANE gets strategies airborne for a living. He wrote a book, called The Strategy Activation Playbook, which Adam dug so much while preparing for this conversation, that he read it a second time. This conversation covers the how and why of this book, which will seem pretty clear, but the level of detail in the book, and Aric's insightful description is intriguing. Like Adam's first book, Under Think It, its meant to be a desk reference, flipped open whenever a strategist gets stuck. 

    Find The Strategy Activation Playbook here: https://www.amazon.com/Strategy-Activation-Playbook-Practical-Strategies/dp/1637741820
    Find Aric Wood here: https://www.linkedin.com/in/aric-wood-588272/ and XPLANE here: https://xplane.com/

    Find your host, Adam Pierno at www.adampierno.com

    The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't  wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com.



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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 46 min
    Kaitlin Maud Moon on perpetual forward motion

    Kaitlin Maud Moon on perpetual forward motion

    Ever meet someone and feel like you've known them your whole life? This episode captures that feeling in real time. The amazing Kaitlin Maud Moon was kind enough to join the show to talk to Adam about her non-linear career path and the inspiration for her pursuit of a degree beyond that work. She's thoughtful about how each body of work informs and enhances the other, and how she tapped into a plan that may have been there all along that.

    You can find Kaitlin at her site: http://www.kaitlinmaud.com/ and on Twitter (that's where I found her): https://twitter.com/kaitlinmaud

    Find your host, Adam Pierno at www.adampierno.com 

    The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 41 min

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