329 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly But Wait, There's More!

    • Society & Culture

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Ask Terry (2024)

    Ask Terry (2024)

    This week, we answer listener questions.
    We’ll talk about how bands create theme songs for TV shows and how much they get paid. 
    We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. 
    And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all.
    What’s goin’ on there?

    Hosted on Acast. See acast.com/privacy for more information.

    • 30 min
    Brand Envy 2024

    Brand Envy 2024

    This week, it’s our annual Brand Envy episode.
     
    Every year, I list four brands I’ve admired from a distance.
     
    We’ll talk about a classic board game created by a Canadian couple.
     
    An ice cream chain founded by another Canadian.
     
    An iconic lighter that was named after a zipper.
     
    And a woman who is dominating television these days.


    Hosted on Acast. See acast.com/privacy for more information.

    • 28 min
    Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

    Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

    Every company dreams of doubling its profit.
     
    It’s almost impossible to do.
     
    Yet, some companies do it by tweaking one tiny thing.
     
    We’ll talk about an industry that put three words on their packaging that doubled their profit.
     
    A company that created a catchy jingle that doubled their revenue overnight.
     
    And a business that changed one single word in a headline and their profit went up 100%.


    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    Houston, We Have Pizza: Advertising in Outer Space

    Houston, We Have Pizza: Advertising in Outer Space

    This week, we shoot for the moon.
     
    Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.
     
    We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.
     
    There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.
     
    Some companies even want to put ads on the moon.
     
    And those ads might even be cheaper than Super Bowl commercials.


    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    Die Another Day: Reviving Old Commercials

    Die Another Day: Reviving Old Commercials

    Occasionally, an old advertising campaign is brought back from the dead.
     
    Even if it has been off the air for decades.
     
    This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.
     
    A much-loved beer campaign that has been revived after 34 years.
     
    And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.


    Hosted on Acast. See acast.com/privacy for more information.

    • 28 min
    But Wait, There's More: The Sound of Under the Influence

    But Wait, There's More: The Sound of Under the Influence

    You might be amazed to learn how much work goes into the “sound” of Under The Influence. It takes 12 hours to assemble and mix the sound for each 27-minute episode. This week, we bring you a bonus episode - where our Chief Sound Engineer Geoff Devine takes you through his process for building a typical episode and podcast.

Top Podcasts In Society & Culture

So This Is Love
Julia Gaitho
Modern Wisdom
Chris Williamson
Heart II Heart with Mike and Shiko
Mike and Shiko
The Messy Inbetween
TMI podcast
To My Sisters
Courtney Daniella Boateng & Renée Kapuku
Philosophize This!
Stephen West

You Might Also Like

We Regret To Inform You: The Rejection Podcast
Apostrophe Podcast Network
The Debaters
CBC
Backstage at the Vinyl Cafe
Apostrophe Podcast Network
Quirks and Quarks
CBC
Because News
CBC
Laugh Out Loud
CBC

More by CBC

Alone: A Love Story
CBC
Uncover
CBC
Missing & Murdered: Finding Cleo
CBC
Ideas
CBC
The Banned Teacher
CBC
Writers and Company
CBC