infinite scroll Centennial World

This episode explores why women face more harassment online, with a specific focus on how video games became gendered. This is a two-part discussion with games studies academics Dr. Mahli-Ann Butt and Dr. Lucy Sparrow.
Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.
Find Dr. Mahli-Ann Butt and Dr. Lucy Sparrow's project here: ai-ally.org
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The biggest stories on the internet from June 11th, 2024.
Timestamps:
1:39 Tana Mongeau's allegations against Cody Ko
6:08 TikTok family creators Matt and Abby Howard come under fire for viral Father’s Day clip
10:44 Myka Schauffer docu-series on adoption scandal
14:08 Sabrina Carpenter releases new single Please, Please, Please
15:52 Are TikTok tradwives rebranding?
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform.
In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life.
Timestamps:
6:28 History of influencer marketing
7:04 Coca-Cola redesigns Santa Claus
7:57 Celebrity endorsements
8:07 The introduction of digital influencers: mommy bloggers
9:30 The rise of social media
11:25 How TikTok disrupted the industry
12:56 Case study: Marc Jacobs
15:04 Case study: Poppi
17:12 Case study: Inuit Mailchimp
19:45 Interview with Jeremy Jones
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
Subscribe to our weekly Substack: https://centennialworld.substack.com/ 
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Sources:
https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ 
https://blog.commissionfactory.com/guides/influencer-marketing-history 
https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html
https://grin.co/blog/the-history-of-influencer-marketing/ 
https://www.aspire.io/blog/the-evolution-of-influencer-marketing
https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)
 
 
 

The biggest stories on the internet from June 6th, 2024.
Timestamps:
1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon
2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel
6:25 JoJo Siwa photographed kissing new woman
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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This episode explores the history of the 'Games for Girls' movement from the 1990s and its impact on modern game development, featuring an interview with video game developer and advocate Ally Hennessey. 
Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.
Find Ally's game Mystique Antiques here: https://www.instagram.com/mystiquesgame/?hl=en
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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If you got the unedited version of this download where I butchered that girl's Instagram username over and over again, no you didn't. xx
The biggest stories on the internet from June 4th, 2024.
Timestamps:
00:25 Youthforia responds to massive backlash over their foundation shade range expansion
6:30 Sabrina Carpenter announces new album following the success of Espresso
8:30 X announces it will soon allow adult content on the platform
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
Subscribe to our weekly Substack: https://centennialworld.substack.com/ 
Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 
Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/