Reside Platform Podcast

Reside Platform
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Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

  1. Your CRM Is a Mirror: Fix Your Database, Fix Your Business

    1 DAY AGO

    Your CRM Is a Mirror: Fix Your Database, Fix Your Business

    Lauren and Brooke break down Reside’s practical framework for cleaning up and optimizing any CRM so leads stop slipping through the cracks. They explain why a messy database creates a messy business, how to simplify stages into a clear lifecycle, and how to use tags for context without creating chaos. They also walk through the daily workflow that keeps follow-up consistent, including the must-have smart lists, contact frequency guidelines for each stage, and the difference between action plans and automations so teams can build a system that runs in the background while still driving real human follow-up. Chapters: (00:00:00) Why agents lose money when their CRM is a mess(00:03:10) Your CRM reflects your habits: the mindset shift(00:06:00) Stages explained: where a lead is in the journey (not what you’re doing)(00:08:00) The simple 8-stage framework (10 stages or less)(00:11:00) Lead gen vs lead nurture, and why “nurture” is not “ignore”(00:15:00) Speed-to-lead: why the first 5 minutes matters(00:20:00) How to clean up a bloated “Lead” stage (2-hour audit plan)(00:24:00) Tags vs stages: how to tag without creating a mess(00:31:00) Smart lists: the daily roadmap and contact frequency by stage(00:51:00) Action plans vs automations (and what to automate vs keep personal)Links and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    1hr 4min
  2. From Solo Agent to Team Leader: The Sacrifices Nobody Warns You About with Andrea Kugler

    15 APR

    From Solo Agent to Team Leader: The Sacrifices Nobody Warns You About with Andrea Kugler

    Team leader and brokerage partner Andrea Kugler breaks down what it really takes to win in real estate—especially if you’re a driven agent, team leader, or brokerage owner who wants to scale without losing your freedom. Andrea shares the “50/50 rule” behind her early success (including closing 52 deals in her first 12 months): half is personal effort and grit, and half is finding the right mentorship, leadership, and standards that keep you confident in every conversation. She also opens up about the mindset shift from solo production to team leadership—why discipline, routines, and protecting tomorrow’s energy matter when people rely on you—and why perfectionism slows growth more than any market condition. Finally, Andrea explains how community-first leadership (from “Field Day Fridays” to local service) creates authentic relationships, referrals, and a reputation that can’t be commoditized by big lead sources. Chapters: (00:00:00) The “50/50” success rule: effort + mentorship(00:04:00) From nutrition + Bengals cheerleader to real estate (and why she needed “no ceiling”)(00:07:00) Becoming a brokerage partner: legacy, leadership, and the exit plan(00:10:00) Starting a team after loss: purpose, autonomy, and scaling impact(00:14:00) Protecting your calendar (and why white space kills momentum)(00:18:00) Energy fundamentals: sleep, workouts, and discipline for high output(00:20:00) “Field Day Fridays”: community-first activities that create referrals(00:25:00) Connection > scripts: how to build relationships in-person + on social(00:32:00) Recruiting lessons: simple wins like a “now hiring” sign + being visible(00:39:00) What’s next: Run for Resilience 5K + a community wellness missionLinks and Resources: WebsiteAndrea Kugler on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    42 min
  3. Reviews Build Trust. Referrals Build Business. Here’s How to Get Both.

    8 APR

    Reviews Build Trust. Referrals Build Business. Here’s How to Get Both.

    Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a practical, repeatable system for asking for reviews and referrals across four key touch points. You will learn how to set expectations early with a “promise conversation,” reinforce feedback during the transaction, ask within 24 hours of closing, and follow up with a structured nine-week cadence. They also cover simple tracking, accountability, and culture-building so reviews and referrals become consistent, measurable, and predictable. Chapters: (00:00:00) Why reviews/referrals fail: no system + no tracking(00:02:00) Episode goal: make reviews + referrals inevitable(00:04:00) Why it matters (agents + teams)(00:06:00) Reviews = trust; referrals = business(00:09:00) What clients remember: the experience(00:10:00) EARN framework overview(00:11:00) Engage: win fast (speed-to-lead + presence)(00:13:00) You’re in the relationship/experience business(00:16:00) Engage recap (response, scripts, professionalism)(00:20:00) Anticipate: lead the process (timeline + cadence)(00:22:00) Communication preferences + recap everything(00:25:00) Retain: stay in touch post-close(00:27:00) Thoughtful beats expensive (memorable moments)(00:30:00) Network: plant referral seeds early(00:33:00) EARN recap(00:34:00) The 4-touchpoint review/referral system(00:35:00) Touchpoint 1: “promise conversation” script(00:39:00) Touchpoint 2: reinforce mid-transaction(00:42:00) Touchpoint 3: ask within 24 hours of close(00:44:00) Where to collect reviews (Google/Facebook/Zillow)(00:47:00) Touchpoint 4: follow-up (9-week cadence)(00:48:00) Monthly care-call day(00:50:00) Script: event sandwich(00:51:00) Script: “can you help me?”(00:53:00) Ops: tracker + weekly updates(00:56:00) Celebrate wins (make it visible)(00:58:00) Accountability + standards(01:03:00) Common mistakes(01:06:00) Final takeaways + action stepsLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    1hr 12min
  4. EARN: The Client Experience Framework That Creates Referrals

    1 APR

    EARN: The Client Experience Framework That Creates Referrals

    Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become obvious: top performers are disciplined, proactive, and intentional. Together, they introduce Lauren’s EARN framework for delivering an unforgettable client experience, then connect it to what actually creates sustainable production: daily conversations, consistent follow-up, and a well-managed CRM. If you are a driven team leader, brokerage owner, or high-performing agent who wants to scale without sacrificing freedom, this episode is a practical reminder that growth comes from doing the right things every day, not chasing the next shiny tactic. Chapters: (00:00:00) Why this agent training had to become a podcast episode(00:01:20) The real problem: inconsistency, lack of structure, and avoiding daily action(00:01:55) Lauren’s operator background and what it taught about top agents vs. everyone else(00:03:30) “You’re not in real estate, you’re in the experience business”(00:04:30) How clients remember the process: feelings, clarity, and leadership(00:05:20) The EARN framework overview and why you must “earn” trust and referrals(00:06:40) E = Engage: winning before the appointment with speed, energy, and first impressions(00:07:40) Practical standards: preparation, confidence, and showing up like a professional(00:10:40) A = Anticipate: proactive communication that prevents frustration(00:11:40) R = Retain: what to do after closing so past clients become future business(00:13:10) N = Network: visibility, community presence, and why you cannot be a “secret agent”(00:14:50) The math of production: conversations, appointments, closings(00:16:30) CRM discipline: “If it’s not in your CRM, it didn’t happen”(00:18:10) Reviews and referrals: systems that create the multiplication effect(00:19:10) Final takeaway: create a better experience, talk to more people, follow up consistentlyLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    20 min
  5. Recruiting, Power Hours, Pipeline: The Only 3 Priorities That Matter

    27 MAR

    Recruiting, Power Hours, Pipeline: The Only 3 Priorities That Matter

    Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a daily recruiting hour to build the agent pipeline through consistent conversations, a team power hour where leaders and agents make calls together to drive production and culture, and an inspection and coaching hour focused on a few CRM metrics that reveal what is really happening in the pipeline. They explain how to structure these hours, what to track, how to coach based on activity versus skill gaps, and why imperfect consistency beats waiting for the “perfect” system. Chapters: (00:00:00) Why the issue is often clarity, not motivation(00:01:00) The “chaotic day” problem: reacting instead of leading(00:03:00) The 3 power hours: recruit, work with agents, inspect pipeline(00:04:00) Power Hour 1: recruiting conversations that calm the chaos(00:06:00) Calendar discipline: if it’s not scheduled, it doesn’t exist(00:10:00) Power Hour 2: team power hour structure (call together + scoreboard)(00:14:00) Simple agent standards: appointments met and new contacts added(00:16:00) Power Hour 3: inspection without micromanaging(00:17:00) The 3 CRM signals: last touch date, overdue tasks, stage accuracy(00:19:00) Accountability and mindset: contractors still need standards(00:21:00) “Not enough leads” is usually a follow-up system problem(00:23:00) Coaching buckets: skill issue vs accountability issue vs systems issue(00:28:00) Perfection delays growth: start messy, refine as you go(00:32:00) Pick one rhythm to strengthen first and stay consistentLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    36 min
  6. The System That Took Kevin Feely From 0 to 49 Deals in 6 Months

    18 MAR

    The System That Took Kevin Feely From 0 to 49 Deals in 6 Months

    Suneet Agarwal sits down with Kevin Feely, founder and team lead of the Feely Group, one of the top-performing eXp teams in Canada. Kevin shares his unconventional journey from running nightclubs and restaurants to becoming a top-producing real estate agent and team leader. He opens up about hitting rock bottom before his breakthrough—going from zero deals in six months to an incredible 49 deals in the next six months after investing in coaching and systems. Kevin dives deep into the importance of accountability, the role of technology like Notion, Follow Boss, and Go High Level, and how he built a culture that attracts top talent including high school co-op students and international interns. He also discusses the fine line between using AI and maintaining personal touch, the power of cold calling, and why reinvesting in your business is non-negotiable for growth. Whether you're a solo agent looking to scale or a team leader trying to hold your agents accountable without micromanaging, this episode is packed with actionable insights and real-world strategies. Chapters: (00:00:00) - Welcome to the Show: Meet Kevin Feely, the Team Leader Who Went From Zero to Hero(00:01:00) - From Nightclubs to Real Estate: Kevin's Origin Story(00:03:00) - The Breakthrough: 0 to 49 Deals in 6 Months(00:06:00) - Building a Team During COVID(00:09:00) - Transitioning from Buyers to Listings(00:11:00) - Systems, Tech Stack, and Notion(00:15:00) - The Director of Ops Who Changed Everything(00:20:00) - AI vs. Human Touch: Cold Calling and Lead Generation(00:24:00) - Accountability Framework for High-Performing Teams(00:28:00) - Mentorship vs. Coaching: Leading Different Personalities(00:32:00) - What Separates Scaling Teams from Struggling OnesLinks and Resources: WebsiteKevin Feely on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    38 min
  7. The One Rule Couples Working Together MUST Follow with Ally & Andrew Burnett

    11 MAR

    The One Rule Couples Working Together MUST Follow with Ally & Andrew Burnett

    Suneet sits down with husband-and-wife team Andrew and Ally Burnett from Secure Home Finder in Coastal Carolinas. They share their unconventional journey of building a real estate business together, from their early friction over spreadsheets and lead tracking to becoming a top-producing team. Ally reveals how she failed her real estate exam four times while dealing with a chronically sick child, and Andrew explains why he added every single real estate agent on Facebook (much to Ally's frustration). The couple discusses their division of labor—Andrew as the lead agent in the field, Ally as director of operations—and why they always meet recruiting prospects together. They also share game-changing tactics like converting podcast episodes into eBooks, using AI to create Google Maps routes for clients, and why posting 5-6 times daily on Facebook has generated 15-20 inbound recruiting messages in six months. This is a must-listen for any team leader or couple considering working together in real estate. Chapters: (00:00:00) - Why This Couple Refuses to Use Spreadsheets (Until She Fixed Everything)(00:01:43) - The Unconventional Marriage Proposal: Baby, House, and Real Estate License in 50 Days(00:03:28) - How Sharing an Office Led to Accidental Real Estate Training(00:05:42) - The Great Lead Strategy Battle: When Your Spouse Questions Your Tech Stack(00:08:15) - Failing the Real Estate Exam 4 Times While Your Child is Chronically Ill(00:11:34) - From $10M Producer with Zero Tracking to Spreadsheet-Driven Empire(00:16:23) - Why Meeting Both Spouses Before Joining a Team is Non-Negotiable(00:20:47) - The Facebook Friend Strategy That Generated 15-20 Inbound Recruiting Messages(00:24:33) - Converting Podcast Episodes into eBooks: The Recruiting Game-Changer(00:28:12) - Using AI to Create Custom Google Maps Routes for Buyer ToursLinks and Resources: WebsiteAndrew Burnett on FacebookAlly Burnett on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    35 min
  8. 70% Email Open Rates & 50 Agents: The Formula That Actually Works with Jennifer Gale

    4 MAR

    70% Email Open Rates & 50 Agents: The Formula That Actually Works with Jennifer Gale

    Jennifer Gale, broker-owner of Ontario's fastest-growing boutique brokerage, shares how she grew from 21 to 50 agents in just 12 months—capturing 25% of her local market. In this conversation with Suneet Agarwal, Jennifer reveals her implementation-focused approach to growth, including achieving 70-80% email open rates, leveraging traditional marketing (billboards, bus shelters, and buses), and building a culture where new agents consistently outperform experienced ones. She discusses the power of authentic visibility, the importance of being coachable, and why she prefers selling ten $200,000 condos over waiting a year for one luxury listing. Jennifer also shares her "each one teach one" philosophy, her transition from solo agent to team leader, and how showing up consistently as your true self attracts the right people. Plus, she reveals the exact DM script one of her agents used to land a $5 million industrial building contract within her first three months in real estate. Chapters: (00:00:00) - Introduction: Jennifer Gale's superpower and showing up for your team(00:01:00) - How Jennifer started her brokerage by necessity, not by plan(00:02:45) - Growing from 21 to 50 agents in 12 months in a market of 200 agents(00:04:30) - The implementation strategy: emails, calls, and social media(00:06:20) - Achieving 70-80% email open rates using Follow Up Boss(00:08:15) - Rachel Little's role as chief of marketing and digital creator(00:11:00) - Traditional marketing domination: billboards, buses, and bus shelters(00:13:30) - How Follow Up Boss and agent leaderboards drive healthy competition(00:16:00) - The fulfillment of coaching agents and creating legacy over self-actualization(00:18:30) - Why new agents outperform experienced agents at Jennifer's brokerage(00:21:00) - Authentic visibility: showing up fully as yourself to attract your people(00:23:00) - Every interaction is an opportunity: the open-minded approach to lead gen(00:25:30) - The $5 million deal from a simple Facebook DM script(00:27:00) - Advice for team leaders: staying consistent and walking beside your people(00:29:30) - Holding agents accountable with permission and transparency(00:31:00) - Social media strategy: posting 3x daily across three Facebook and three Instagram accountsLinks and Resources: WebsiteJennifer Gale on FacebookTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    33 min
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About

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

Information

  • Creator
    Reside Platform
  • Years Active
    2023 - 2026
  • Episodes
    156
  • Rating
    Explicit
  • Copyright
    © 2026 Reside Platform Podcast
  • Show Website
    Reside Platform Podcast

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