Attributed - A podcast by Dreamdata

Dreamdata
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

  1. Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026

    1 DAY AGO

    Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026

    B2B marketing assumes buyers are rational. They probably aren’t. Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty. Data increases confidence but not always wisdom. In this session, Rory Sutherland explores how B2B decisions are really made. What this means for ads, messaging, and persuasion. Why logic often loses to psychology. Why brands matter more in complex B2B than we like to admit. We’ll talk about measurement, but not as an answer machine. Data as a way to reduce noise. Not to replace judgment. Rory will challenge the idea that better dashboards automatically lead to better decisions. What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value. This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured. Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    51 min
  2. From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI

    3 FEB

    From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI

    For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show. In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards. What’s covered in this episode: The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma. Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/ Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/ Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540 Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    30 min
  3. Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026

    27 JAN

    Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026

    B2B buyers don’t start with Google anymore. They start in the feed. LinkedIn. Podcasts. Creators. Comments. DMs. Discovery happens before intent. Before clicks. Before forms. In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026. Why trust is built in public. Why consistency beats campaigns. And why most funnels don’t reflect reality. We’ll talk about what this means for content, ads, and messaging. What earns attention in the feed. What gets ignored. And how paid and organic need to work together. Less theory. More real-world patterns. And clear ideas B2B marketers can apply immediately. Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    51 min
  4. 2026 B2B Marketing: Trends, Tactics, and Predictions

    20 JAN

    2026 B2B Marketing: Trends, Tactics, and Predictions

    What breakthrough trends will redefine success for marketers in 2026? Which high-impact tactics will separate market leaders from the rest? And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation? Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions. The panelists: Francesca Pavan, Demand Generation Director at Legora Casper Emil Sciuto Rouchmann, Founder at SparkForce Hugo Pereira Fractional CMO at Frends iPaaS The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata What we’ll cover: - Trends and breakthroughs that could reshape B2B marketing in 2026. - Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025. - The strategies and legacy channels you should retire or rethink - The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate. - Practical advice on how to align your marketing plan and budget with your B2B buyer journey. Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/ Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/ Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  5. Scrappy ABM: Enable Your Customers' Revenue Growth

    13 JAN

    Scrappy ABM: Enable Your Customers' Revenue Growth

    How can you empower your customers to build high-impact account-based marketing (ABM) programs? We’ll be joined by Mason Cosby, Founder of Scrappy ABM.  He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag). What you’ll learn: - How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment. - Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying. - How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients. Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/ Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  6. Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)

    6 JAN

    Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)

    Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. - Practical tips to tell stories that connect, differentiate, and boost sales. This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy. Don’t miss the chance to learn from one of the best in B2B messaging! Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    54 min
  7. 10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode)

    30/12/2025

    10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode)

    Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on LinkedIn - How to scale your ad campaigns without inflating your budget - Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  8. B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode)

    23/12/2025

    B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode)

    Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge. Discover how to: - Master the core principles of Positioning Jujitsu to differentiate your offerings. - Apply this distinct approach to navigate complex B2B buying journeys. - Use data-driven insights to fine-tune your strategy and win deals. - Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning. - Avoid common pitfalls that undermine your efforts, even with good positioning. Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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