Brain for Business

Brain for Business

The Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience. Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness. Hosted on Acast. See acast.com/privacy for more information.

  1. 29 APR

    Series 3, Episode 28: How can academics better communicate their ideas? With Professor Michael Haenlein, ESCP Business School

    The concept of the academic “ivory tower” is often thrown out as a criticism of a detached cohort of university researchers dedicating their lives to examining topics that are of only marginal interest or relevance to those working in the so-called real world. Yet perhaps the issue is less about what these ivory tower academics are researching, and more about how those very same academics communicate both what they are doing and what the key findings of their research are. To better explore the question of academic communication I am delighted to be joined by Professor Michael Haenlein. About our guest… Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming. Michael is among the Top 20 most-cited researchers in marketing worldwide and has published in the top journals in his field. You can follow Michael on LinkedIn: https://www.linkedin.com/in/michael-haenlein-crm/And find out more about his research on his Google Scholar page: https://scholar.google.com/citations?user=U8EpCO8AAAAJ&hl=en&oi=ao Hosted on Acast. See acast.com/privacy for more information.

    35 min
  2. 25 MAR

    Series 3, Episode 26: How organisations select ideas, and how they might do it better, with Professor Dmitry Sharapov, Imperial College London

    When it comes to innovation, decision making and other organisational processes, managing idea selection and maximising the outcomes in this selection process is critical, affecting both organisational performance and employee morale. So how do organisations select ideas? And how might they do this differently? To explore this in more detail I am delighted to speak to Professor Dmitry Sharapov of Imperial College London. About our guest… Dmitry Sharapov is Associate Professor of Innovation, Entrepreneurship, and Strategy, and MRes/PhD Director for the Management & Entrepreneurship department. Dmitry's research interests lie at the intersections of the literatures on competitive strategy, innovation management, and decision-making under uncertainty. His research, which has been published in journals including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Research Policy, aims to improve our understanding of (1) the antecedents, processes, and consequences of organizations imitating one another, (2) the inventive process and how organizations select which novel ideas to support, and (3) strategy in business ecosystems. Empirical settings for exploring these questions include large multinational technology companies, startup accelerators, the US movie industry, and the America's Cup World Series sailing competition. The article discussed in the interview – Selection Regimes and Selection Errors – is available open access here: https://pubsonline.informs.org/doi/full/10.1287/orsc.2023.17482 Hosted on Acast. See acast.com/privacy for more information.

    30 min
  3. 11 MAR

    Series 3, Episode 25: How social class influences entrepreneurial performance with Professor Kristie Neff, Ivy College of Business at Iowa State University

    A recent paper, co-authored by our guest today, Professor Kristie Neff, addresses the question of how social class origin influences entrepreneurial performance most particularly in terms of individual-level risk-taking, and under what social network conditions the relationship between social class origin and entrepreneurial performance is most pronounced. About our guest… Kristie Neff is an Assistant Professor in the Ivy College of Business (Department of Management & Entrepreneurship) at Iowa State University. At a broad level, Kristie’s research centers on the role of organizations in addressing pressing societal issues. Her main research investigates inclusive work, with a focus on social class within and around organizations. She is especially interested in the interpersonal interactions and organizational policies and processes that facilitate mobility.  In 2025, Kristie received the Southern Management Association (SMA) Ascendant Scholar Award for early career academics. You can find out more about Kristie and her work here: https://www.linkedin.com/in/kristieneff/https://www.kristiemoergen.com/ The paper discussed in the interview - Founders’ Social Class Origin, Risk-Taking, and Venture Performance: A Bourdieusian Lens - is available here: https://midus.wisc.edu/wp-content/uploads/2024/04/3093.pdf Hosted on Acast. See acast.com/privacy for more information.

    30 min
  4. 25 FEB

    Series 3, Episode 24: Why attitudes toward scientific consensus can be disastrous, with Professor Nick Light, University of Oregon

    In a 2022 paper published in Science Advances, our guest today along with co-authors argued that “Public attitudes that are in opposition to scientific consensus can be disastrous and include rejection of vaccines and opposition to climate change mitigation policies.” So what does this mean? And what are the implications for both science and society? To discuss this I am joined by Professor Nick Light of the Lundquist College of Business at the University of Oregon. About our guest… In his research, Nick applies what marketers and psychologists have learned about consumer knowledge, preferences, and risk perceptions to address problems relating to the public’s understanding of science. Nick also studies consumers’ perceptions of the simplicity or complexity of brands, objects, and phenomena, and the downstream consequences of those perceptions. Prior to joining academia, Nick worked for about 8 years as a marketing manager and strategist for several Fortune 500 brands in New York City and interned at the United Nations. Nick’s website with more information on his research can be accessed here: www.nicklightresearch.comThe paper discussed in the article - Knowledge overconfidence is associated with anti-consensus views on controversial scientific issues - is open access and available here: https://www.science.org/doi/10.1126/sciadv.abo0038More information on University of Oregon Center for Science Communication Research can be found here: https://scr.uoregon.edu/ Hosted on Acast. See acast.com/privacy for more information.

    32 min
  5. 11 FEB

    Series 3, Episode 23: How can we establish optimal distinctiveness? With Professor Daphne Demetry, Desautels Faculty of Management, McGill University

    When people set up their own business or go it alone, it makes sense for to want to establish their own identity, yet sometimes that might come at a cost… what if your identity is so distinctive that potential customers or clients don’t understand what you do or why you are so special? To explore the question of “optimal distinctiveness” in the context of strategic positioning I am delighted to be joined today by Professor Daphne Demetry. About our guest... Daphne Demetry is an Associate Professor of Strategy & Organization and Bensadoun Faculty Scholar in the Desautels Faculty of Management at McGill University As an organizational theorist and economic sociologist, Daphne uses primarily ethnographic and qualitative methods to explore questions of how entrepreneurs and organizations create and negotiate meaning as they interact with their audiences. She has explored these questions predominately in the craft and creative fields and especially the culinary industry, e.g., underground and pop-up restaurants, gourmet food trucks, and fine dining establishments. You can find out more about Daphne’s research here: https://www.mcgill.ca/desautels/daphne-demetryThe article discussed in the interview - Cutting the apron strings: Establishing optimal distinctiveness from mentors in creative industries by Daphne Demetry and Rachel Doern - can be accessed here (open access): https://sms.onlinelibrary.wiley.com/doi/full/10.1002/smj.70003 Hosted on Acast. See acast.com/privacy for more information.

    26 min
  6. 14 JAN

    Series 3, Episode 21: Developing a theory of collective stupidity, with Professor Sir Geoff Mulgan, University College London

    “Collective stupidity is fairly common in organisations. Firms full of very smart individuals who act in reckless ways that destroy them. Governments and nations that engage in acts of self-harm, descending into economic decline or civil war. Armies that repeat failed tactics. It’s easy to see collective stupidity as something others slip into because of their own idiocy or moral failings. But this perspective misses much. We are all party to such follies.” So wrote our guest today, Professor Sir Geoff Mulgan, in a recent paper on the focus of our conversation: Collective Stupidity and its implications for individuals, organisations and society. About our guest Sir Geoff Mulgan CBE is Professor of Collective Intelligence, Public Policy and Social Innovation at University College London (UCL). Prior to that he was Chief Executive of Nesta, the UK’s innovation foundation, between 2011 and the end of 2019. From 1997 to 2004 Geoff had roles in the UK government including director of the Government’s Strategy Unit and head of policy in the Prime Minister’s office. From 2004 to 2011 he was the first Chief Executive of The Young Foundation. He was the first director of the think-tank Demos; and has been a reporter on BBC TV and radio The article discussed in the interview is open access and is available here: Mulgan, G. (2025). A Theory of Collective Stupidity in Organisations–and Possible Remedies. Organization Studies, 46(9), 1331-1335.https://journals.sagepub.com/doi/pdf/10.1177/01708406251349313 Hosted on Acast. See acast.com/privacy for more information.

    34 min

About

The Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience. Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness. Hosted on Acast. See acast.com/privacy for more information.