A&E CRIME & INVESTIGATION

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Cold Case Files

Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigators and went cold, sometimes for decades. In fact, one-third of all murders in America remain open. But thanks to dogged investigators and breakthroughs in forensic technology, these cases become part of the rare 1% of cold cases that are ever solved. Cold Case Files is narrated by Marisa Pinson.

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    Introducing Mike Cessario: ”No investor was gonna write me a check for the concept.” from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman. Follow the show: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to “Murder Your Thirst” has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do. See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

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A&E CRIME & INVESTIGATION

Binge the true crime classics ad-free

$4,99/mo or $39,99/yr after trial

About

Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigators and went cold, sometimes for decades. In fact, one-third of all murders in America remain open. But thanks to dogged investigators and breakthroughs in forensic technology, these cases become part of the rare 1% of cold cases that are ever solved. Cold Case Files is narrated by Marisa Pinson.

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