Road 2 Retail

Tracey Priest & Bruce Montgomery
  • 0.0 (0)
  • Entrepreneurship
  • Every two weeks

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

  1. 4 hr ago

    Episode #170 Ted Peterson- Founder & President Vic Cotton Company

    Episode # 170Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Ted include: - His initial attempt to purchase the brand many years ago- How VIC Cloth proceeds both preserve the memory of his daughter and contribute financial support to Johns Hopkins Kimmel Cancer Center - Challenges of providing a premium priced product in a low price category - How VIC Cloth drives demand online - Traits VIC Cloth is looking for in a brick & mortar retail partner as they consider channel expansion - A fan of Norway's Erling Haaland and the version of "Under Pressure" by David Bowie and Annie Lennox Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: ECRM puts the right brands with the right buyers at the right time for seamless product discovery, cultivating powerful retail and foodservice relationships https://ecrm.marketgate.com/ The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  2. 1 Sept

    Episode # 169 How to get a meeting and how to know you are ready for retail

    Episode 169: Today the Road 2 Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a dozen interviews with senior retail merchants. Many important actions must be taken before that first unit sells to a consumer. Follow the Road 2 Retail so you don't miss any episodes (details below). Learn more or send us questions at www.road2retail.com. Discussion points today include: - You may be ready to go to traditional brick & mortar retail if you have a differentiated product, have a stress tested supply chain, and have the capital to fund inventory and a marketing plan - Do you fully understand your 'all in' COGs and pricing? - Does the profile of your brand's consumer match with the retailer's shopper? Hint: they need to!- Tactics on how to get a meeting with the retailer you have identified - Is your leadership team credible and experienced? Are you working with a broker who knows the account well? - And many more key issues are discussed in today's episode Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Eagle Labs- A manufacturer of consumer healthcare products https://wwweaglelabsinc.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  3. 30 Aug

    Episode # 168 Dror Sharon- Co- founder and CEO at Belle's Gourmet Popcorn

    Episode # 168. Today the Road 2 Retail team speaks with Dror Sharon, co-founder and CEO of Belle’s Gourmet Popcorn- and the winner of the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego. Details on how to follow the Road 2 Retail podcast are below. Plus give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Dror include: - The hidden costs of retail distribution (It’s more than you think) - Why did they go with Walmart very early? - How to manage rapid retail expansion (It takes a team) - The benefits of attending ECRM sessions- The expansion of the Belle’s brand into functional foods - A fan of Liverpool soccer Thanks to our sponsors: ECRM puts the right brands with the right buyers at the right time for seamless product discovery, cultivating powerful retail and foodservice relationships. https://ecrm.marketgate.com/ Big Chalk- The Emerging Brands Launch & Growth Toolkit https://bigchalk.co/emerging-brands-launch-growth-toolkit/ Please share the Road 2 Retail podcast with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  4. 18 Aug

    Episode # 167 Susan Levy- Founder & Principal at SBL Consulting

    Episode # 167. Today the Road 2 Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy. Listen as Susan discusses what her firm is seeing regarding consumer healthcare trends and the new avenues available for consumers to get information about their health. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - How she founded her firm based on one project that kept leading to another! - How the definition of consumer healthcare has changed and what the current environment for Rx to OTC switches looks like - SBL Consulting Group has developed a new offering for the market called DotConnect Express. A short, highly focused engagement to help clients connect the dots on a current business question or problem - Susan offers her thoughts on what emerging brands in the consumer healthcare space need to consider and get right in order to be successful - A committed fan of both Billy Joel and The Goo Goo Dolls Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Big Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope. https://bigchalk.co/emerging-brands-launch-growth-toolkit/ Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  5. 11 Aug

    Episode # 166 Trade Show Best Practices

    Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy. In today's show we cover:- The different types of trade shows and conferences that are out there. They have different purposes.- How to decide which shows to attend?- What does a brand specifically need to do in order to have a successful show?- How to attract people to your booth and how to run an effective booth?- Why attending the presentations and learning sessions most events offer is vitalLink to the full episode in the comments below. Learn more at www.road2retail.comThanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/

  6. 28 Jul

    Episode #165 Leila Bahbah- Director of Marketing at Opill

    Episode #165 Today the Road 2 Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also establishing an entirely new category through this 'first in class switch'. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered with Leila today include: - Her career background from food marketing to establishing a brand new OTC category - Establishing the brand by building vibrant communities and key partnerships like the WNBA and Unrivaled- - -How Opill uses social media to educate consumers and refute online misinformation with verified, medically accurate information - How they educate the end consumer with a comprehensive approach by executing programs near college campuses and gathering places. This is coupled with a comprehensive full funnel paid media plan - The importance of a brand being crystal-clear in their positioning of the benefit their product delivers and knowing your target user very well- A fan of Crocs' brand-building efforts Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Eagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  7. 14 Jul

    Episode # 164 Kiowa Kavovit Co-Founder Eco Bandage

    Episode #164 Today the Road 2 Retail team spends time with the Co-founder of Eco Bandage- Kiowa Kavovit. Listen to her very unique story of brand building as a true family business and as likely one of the youngest contestants ever on Shark Tank! Who says bandages aren't cool? Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - The idea for Eco Bandage came about from old school bandages being boring, gross, and ineffective - Building a brand with your family- Learning how to succinctly pitch your business in environments from Shark Tank to Walmart Open Call - Why discipline is important to make sure you can manage brand growth and fulfill promises- How ECRM and RangeMe have been so helpful to Eco Bandage - What the Eco Bandage team looks for in an investor and in advisors - A fan of Stevie Nicks and the brand Poppi. Follow the Road 2 Retail podcast on the following platforms Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands. https://www.emersongroup.com Big Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope. https://bigchalk.co/emerging-brands-launch-growth-toolkit/Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  8. 1 Jul

    Episode # 163 Jesse Bartley- Chief Commercial Officer at Scent Beauty

    Episode # 163 On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Specific topics discussed today include: - How the idea for a DTC fragrance company came about- The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection - The importance of authenticity- consumers know when it's not present- Scent Beauty's use of social media and digital marketing plans are unique to each brand- Not all brands belong in every retailer!- A Knicks fan!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.comRetail and Response- a media companyhttps://www.retailandresponse.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

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About

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

Information

  • Creator
    Tracey Priest & Bruce Montgomery
  • Years Active
    2022 - 2026
  • Episodes
    169
  • Rating
    Clean
  • Copyright
    © Tracey Priest & Bruce Montgomery
  • Show Website
    Road 2 Retail

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