Slay The Spray

Kelly Callaghan
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  • Entrepreneurship
  • Updated weekly

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

  1. 12 Jul

    Turning 40: 4 Lessons From the Decade That Almost Destroyed Me

    In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade. By the end of this episode, you will learn about: The real lessons from a decade of chaos, and how marriage, motherhood, grief, and business shaped who Kelly is today. Why healing requires feeling, and how numbing pain with alcohol only slowed her recovery. The case for financial independence, and why it's the difference between staying trapped and being free. Her four goals for her 40s, from scaling X-Tan Sunless to $5 million to building deeper friendships. What confidence really looks like, and how keeping small promises to herself rebuilt her self-trust. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  2. 5 Jul

    The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)

    In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with, and shows how to shift from feeling like a pushy salesperson to acting as a trusted guide for your clients. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Clients don't buy products, they buy results — confidence, convenience, and looking and feeling better — so sell the outcome, not the service. Ask guiding questions instead of just taking orders to naturally open the door to upsells and better client outcomes. Five closing techniques — the assumptive close, social proof, giving reasons, question-asking, and scarcity — give you real phrasing to sell with confidence. Sounding unsure kills a sale, so stay confident and disciplined with your boundaries, especially around scarcity promotions. "Stop selling from your wallet" — never assume a client won't spend money just because you wouldn't. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  3. 1 Jul

    Spray Smarter: A Conversation with Fuji Spray Sunless

    In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are dangerous compared to HVLP turbines for spray tanning The difference between flow-through motors (portable, 10–15 tans/day) and tangential bypass motors (durable, 40–60+ tans/day) How to troubleshoot common turbine noises and applicator pressure issues Why warm water beats pricey gun cleaners, and why WD-40 should be avoided How to choose between the Solo, Studio, and Salon Tan units, plus what makes the ergonomic FT5 applicator different Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  4. 28 Jun

    How to Level Up When You're Not Ready

    In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over again is the only way to level up in both business and life. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Why confidence comes after action, not before it How thinking of entrepreneurship like a video game changes the way you handle failure Why not investing in yourself has nothing to do with money and everything to do with self-belief How saying yes to scary things over and over builds an unshakeable confidence nobody can take from you Why letting fear make your decisions is costing you more than just your business Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  5. 21 Jun

    From Solo Artist to CEO: Scaling a Spray Tan Empire

    In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process. A stress-free system for transitioning your shift hours to new staff without taking a financial hit. Why being fully booked out is actually stalling your growth and costing you clients. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl." The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  6. 14 Jun

    Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic

    In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  7. 8 Jun

    Turning Pain Into Power: How My Darkest Moment Changed Everything

    In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming to save you and how owning that truth changes everything The importance of resilience when your business and personal life are falling apart simultaneously How to trust your gut and stay aligned with your vision no matter what life throws at you Why giving up on your dreams is never the answer, even when you're at your lowest Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  8. 1 Jun

    Collaboration vs Competition: The Real Industry Talk

    In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How shifting from a scarcity mindset to an abundance mindset can completely transform your business Why "collaboration over competition" isn't always true and when to walk away The green flags and red flags to watch for when collaborating with brands and artists How to network authentically without feeling fake or salesy How to protect your time, energy, and peace when a collaboration stops feeling right Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

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About

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

Information

  • Creator
    Kelly Callaghan
  • Years Active
    2018 - 2026
  • Episodes
    175
  • Rating
    Explicit
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    Slay The Spray

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