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Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance. 
While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this!
We hit on:

Non-Kentucky brands like Ben Holladay, JT Meleck, Still Austin and Frey Ranch gaining recognition for their quality whiskey.

Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance

Consumers may be hesitant to move past the big six Kentucky brands due to familiarity and brand recognition

The cache of Kentucky will likely continue due to marketing and consumer preferences

Are there Kentucky Bourbons being made that are still riding the 'Kentucky Badge of Honor' that aren't very good?

As a blender, why does Kentucky matter as a point of inclusion if that isn’t a focus of the product (or even on the label)?


and much more.
Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits.

Have we eclipsed the bourbon peak?

What can be done to make it just as popular again?



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On this Whiskey Quickie by Bourbon Pursuit, we review High Bank Distillery Whiskey War Double Double. This 5 year old whiskey is 116 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for May 24th 2024. The maker of Ozempic is investigating its effect on desire to drink alcohol. Woodford Reserve releases Toasted Bourbon, and the oldest Beam bourbon ever bottled will be an astounding 20 years old.Show Notes:
Howler Head continues as the Official Flavored Whiskey of UFC

The maker of Ozempic is investigating its effect on desire to drink alcohol

US government dietary guidelines may say that there is no safe level of alcohol consumption

Uncle Nearest acquires Square One Organic Spirits

Burton James Uniquely American Whiskey Single Barrel Selection – Wheated Bourbon

Woodford Reserve releases Toasted Bourbon

The oldest Beam bourbon ever bottled will be an astounding 20 years old

@howlerheadwhiskey @ufc @unclenearest @squareoneorganicspirits @burtonjameswhiskey @woodfordreserve @beamdistilling @jimbeamofficial

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Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls.

Before there was a festival, you had your own brand and forged your way into spirits early on.

When you wanted to start a distillery did you have a business plan?

What was it about your Tommy Rotter gin that really took off?

Why didn't your whiskey business ever take off?

Did you think you could make people come to you instead of going out to stores?

How were you funding Whiskey Riot?

What was your return on investment for a typical event?

How do you evaluate a city for a new festival?

Why would a legacy brand vs a new brand want to go to whiskey fest?



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On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Wheat Whiskey Batch A224. This 7-9 year old whiskey is 125 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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