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7월 22일

Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)

On the podcast: why founders belong in the marketing trenches more often, what makes ‘ugly’ ads perform so well, and why stable ad performance is actually a red flag. Top Takeaways: 🚨 Stable ad performance is a warning sign, not a win A $30 acquisition returning $50 can feel safe enough to scale, but that comfort may stop the search for the breakthrough creative that halves CPA or triples purchases. 👀 Ugly ads earn the attention that polished ads lose When every feed looks perfectly branded, an unpolished ad that explains the product in the first second has a better chance of stopping the scroll. 🛠️ Founders cannot outsource market intuition Sitting in acquisition meetings and developing early creative gives founders a firsthand understanding that no agency or marketing hire can manufacture for them. 🧪 Validate demand before building the product Selling a PDF, concept, or promise—even if it must be refunded—is a cheaper test than spending months building an app the market never asked for. 🌍 Localization is a testing advantage, not just a translation task Similar-converting international markets can turn a $1,000-a-day US creative test into a $10-a-day experiment, provided the team still accounts for local culture. About Yuliya Lennox:🚀App marketing professional helping apps scale through strategy, experimentation, and deep understanding of user behavior. Experienced in B2C growth, monetization design, and funnel optimization across startups and established teams. Thrives on turning data into actionable insights and collaborating cross-functionally to drive sustainable, user-focused growth. 👋 Linkedin Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ Episode Highlights: [0:00] The founder thesis: Why marketing has to be felt, not just understood. [2:34] Stability is the enemy. Steady CPMs and CPAs mean you've stopped pushing. [6:54] The case for ugly ads: Why the least polished creative usually wins. [8:46] Sell before you build a single line of code. [14:47] No silver bullet: Why founders can't outsource marketing to a hire. [19:02] The belly fat ad. When brand caution costs you your best-performing creative. [24:49] When brand actually matters: The Solid Starts backlash that proved the exception. [26:31] Betting on localization for cheaper testing and bigger markets outside the US. [32:45] The case for a marketer camp: Why sharing wins beats guarding them. [40:11] Inside Higgsfield's grind: 17-hour days and an early bet on AI video. [46:43] Organic growth's double edge. How Replika and Solid Starts hit a ceiling. [56:14] Hire the obsessed: Why passion beats headcount on a great team. [1:01:06] The end of black hat growth. Subscription quizzes, regulators, and a reckoning. [1:06:45] The $1 trial that charged $350, dissected. [1:10:32] Lightning round: Biggest win, biggest fail, and the red ocean/blue ocean divide.
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Introducing the Sub Club Podcast — Jacob Eiting & David Barnard

Welcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you through the ins and outs of subscription apps — sharing insider tips, predictions, and insights from industry experts. In this episode, you’ll hear about: (00:58) Meet your hosts David Barnard and Jacob Eiting. (05:11) Sub Club is the first podcast focused on subscription apps. (05:15) Personal SaaS is a nascent industry. (6:18) The first billion-dollar mobile subscription companies; Lightricks, Calm, Headspace. (16:50) How to submit feedback and suggestions for the Sub Club podcast. (37:19) New platforms and form factors; AR (44:15) The “AWS-ification” of mobile app development. Follow Us: David Barnard: https://twitter.com/drbarnard Jacob Eiting: https://twitter.com/jeiting
2020. 10. 30.

The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity? (Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!) In this episode, you’ll hear about: (4:10) The formula for a breakout SaaS business: engaged users. (5:00) Stickiness, engagement, and churn: B2B SaaS vs. consumer app businesses. (6:56) Identifying nascent markets before they become mainstream; meditation apps (Headspace & Calm). (14:00) The lines between consumer and business use cases are getting blurry. (19:51) We’re in the early stages of figuring out subscription app pricing; Salesforce. (24:46) Pricing your subscription app: balancing adoption, data collection, and user price sensitivity. (39:55) Increased mobile spending and subscription fatigue. (48:26) Sophistication of today’s apps and technology; Oura ring. Follow Us: David Barnard: https://twitter.com/drbarnard Jacob Eiting: https://twitter.com/jeiting Nico Wittenborn: https://twitter.com/ncsh
3월 8일

Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert

On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against copycats as creating them, and why the real barrier to app success is still distribution, not code. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 📲Distribution is the moat, not codeAs AI lowers the barrier to building apps, it raises the barrier to getting discovered. More software competing for attention means user acquisition becomes harder and more expensive, not easier. 🛡️Use AI to defend against copycats, not just to build fasterUse AI to scan the app store daily for copycat apps, monitor rising competitors, and track their ads. Build automated defense processes that keep you ahead of clones. 📊App economy disruption won't happen as fast as everyone thinksNo-code tools, game engines like Unity, and now vibe coding have all promised to democratize app building. None eliminated the real barriers: distribution, product intuition, and the compounding advantage of iterating on user feedback over years. About Eric Seufert: 🚀 Founder of Mobile Dev Memo, a mobile advertising and freemium monetization trade blog. 👋 LinkedIn Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Introduction to Eric Seufert, Founder of Mobile Dev Memo[1:00] Why disruption in the app economy is taking longer than expected[2:00] The real barrier to app success: Distribution over code[3:15] How AI is reshaping app development and marketing[4:30] Eric’s thoughts on why AI won’t eliminate the need for great apps[5:45] Standing out in a saturated app market: How to break through[7:00] The role of customer feedback in driving growth[8:15] Why vibe coding isn’t sustainable for scalable app development[9:30] Using AI defensively against copycats in the app economy[10:45] The importance of scalable user acquisition strategies[12:00] The long-term impact of AI on app monetization[13:15] Balancing revenue and user experience in app monetization[14:30] Why building a successful app requires technical expertise and distribution[15:45] The evolving app economy and AI’s future role in scaling[17:00] Closing thoughts on staying competitive in an ever-changing market
7월 8일

The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures

On the podcast: the bootstrapper's path to $10 million in ARR, what's actually investable in consumer in 2026, and why product taste is the new bottleneck, not engineering.Top Takeaways: 🎨 Product taste is the new bottleneck, not engineering Build costs have collapsed, but the number of great apps is still capped by the rare ability to make hundreds of small product decisions well. 💰 There has never been a better time to bootstrap a $10M app With infrastructure like RevenueCat, paid UA financing, and near-zero build costs, a solo developer can now reach eight figures without ever talking to a VC. 🔒 Low churn is the only thing that makes consumer investable Network effects and deep AI-powered personalization are the two credible paths to building a subscription product that retains long enough to compound. 🚫 Don't raise venture unless you can articulate the billion-dollar outcome Venture capital comes with preferred stock, liquidation preferences, and outcome expectations that will make your life miserable if the ceiling ends up being $10M, not $1B. 🏗️ Bootstrap first, raise later if the market proves bigger Building a cash-flowing business before raising gives you better terms, less dilution, and the option to stay indie if the venture-scale opportunity never materializes. 🛡️ Apps aren't going anywhere — agents won't replace beautiful visual experiences People want to interface with products using their eyeballs, and dedicated apps built by focused teams will always beat bespoke AI-generated software. About Andrew Maguire:🚀Andrew founded Volo Ventures in 2021 and is now the Managing Partner. Andrew has spent 20 years building and backing technology companies. He founded Looksharp (acquired) and later became a Partner at Oakhouse Partners, where he invested in a top-decile fund. He also served as COO of The Mind Company, helping scale Elevate (Apple's App of the Year) and Balance (Google's Best App of the Year). 👋 LinkedIn 🖥️Volo Ventures 💻 Zo Computer Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights: [1:36] The consumer thesis: Why AI makes this a great time to build consumer apps. [3:39] The real bottleneck: Taste and judgment, not capital, drive app quality. [6:49] Money doesn't buy PMF: Why more engineers won't get you there faster. [11:12] Breaking the one-shot myth: How X1 turns app-building into modular decisions. [13:09] Neutral by design: What models trained to avoid a point of view cost consumer products. [19:29] The power of utility: Why 15-year-old apps like Strava still win. [22:48] The indie developer moment: Building a $10M app without raising a dime. [25:39] The personal coach thesis: How AI personalization creates a new moat. [28:02] The inference cost bet: Why timing matters more than direction. [36:36] Should you raise venture capital: A real conversation with a founder chasing the wrong outcome. [38:28] Debt vs. equity: What venture debt and preferred stock mean for founders. [53:00] The problem with star ratings: Why review farming broke app quality signals. [1:02:31] Biggest fail of the year: The rise in AI-driven security incidents.
1월 7일

How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder

On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.Top Takeaways: 💡 Focus on Product-Market Fit First Before jumping into monetization, ensure your product truly resonates with users. Building a product that solves a real problem and captures genuine interest is the foundation for sustainable growth. Once you achieve product-market fit, monetization becomes a natural extension. 🛠 Monetization Strategies Are Evolving Founders are being pushed to monetize early, but the key is to test different models and find what works for your user base. Experimenting with subscription tiers and paywalls can unlock new revenue streams while preserving a great user experience. This flexibility is crucial in today’s competitive app landscape. 🚀 Experimentation is the Key to Success The most successful apps are built through continuous experimentation and iteration. Constantly testing new ideas—whether in pricing, features, or user engagement tactics—helps you learn and adapt quickly. Fail fast, adjust, and keep pushing forward. 📊 Data-Driven Decisions Over Gut Instincts Rely on data to make smarter decisions, especially when it comes to monetization and growth strategies. Properly instrumenting your app and analyzing user behavior gives you the insights needed to refine your approach. Data-driven decisions remove the guesswork and lead to more reliable outcomes. 💬 User Feedback Drives Innovation Your users are the best source of inspiration. Listening to their feedback and adjusting your app based on real-world experience will improve your product and increase retention. The more connected you are to your community, the more likely your app will evolve in the right direction. 🔑 The Importance of Sustainable Growth Building a successful app requires more than just an initial win. To scale sustainably, it’s essential to focus on long-term user value and avoid over-monetizing too early. By balancing user experience with growth strategies, you can achieve steady, lasting success. About Jeff Morris: 🚀 Founder and General Partner at Chapter One. 📱 Jeff Morris is the former VP of Product at Tinder, where he played a key role in driving the app’s revenue and user growth. As a venture capitalist, Jeff invests in early-stage companies developing products that resonate deeply with users. His expertise spans product development, monetization strategies, and scaling businesses in competitive markets. 👋 LinkedIn 👋 Follow Jeff Morris on X - @jmj Jeff’s “controversial” X post🌎 The New Internet Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Jeff Morris’ background and expertise at Tinder[2:20] Monetization vs. product building: A founder’s shift in focus[4:53] Celebrating early revenue: Real or just hype?[6:08] Freemium model: Boosting user engagement and retention[9:01] Monetization strategies across app categories[11:51] The venture landscape in 2025: Challenges & opportunities[13:05] Why it’s still a great time to build mobile apps[14:48] Creating a sustainable subscription model[17:27] Early-stage AI startups: New monetization opportunities[19:20] Tinder’s journey with pricing and packaging experiments[22:02] The success of Tinder’s three-tier subscription model[24:41] Balancing user experience with monetization[26:45] The role of testing and iteration in revenue decisions[29:40] Why revenue optimization needs constant attention[31:53] The impact of paywall features on conversion[33:54] The power of design in driving revenue and engagement[36:21] The future of mobile and AI-native apps[39:11] Scaling a mobile app in 2025: Key lessons for founders[42:45] How funding partners shape your product vision[44:21] The role of feedback loops in creative growth[47:30] What Jeff would have done differently at Tinder[50:11] Key takeaways from building and scaling a high-growth product[54:45] User-centric design: Why monetization should never come first
3월 18일

Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote

On the podcast: hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers. Top Takeaways: 📈 Momentum is oxygen — get to revenue fast Reaching your first dollars quickly, even with a minimal product, creates a flywheel of confidence and capital that compounds over time. 🎯 Frame your product as a solution, not a toy Content that positions your app as the answer to a real problem converts; content that makes it look fun and novel does not. 🤝 Hire content creators, not influencers Follower counts are irrelevant in the age of algorithmic distribution. Look for creators with 5K followers and a Gmail address, avoid influencers repped by an agency. ⏳ Trial extensions beat discounts for saving cancellations When a user tries to cancel during a free trial, offering more time converts better than offering a lower price, and it avoids devaluing your product. 🚪 Move login to after the paywall Forcing account creation before users have experienced any value is a silent conversion killer. Removing it from the front of onboarding can cut drop-off by 10% or more. About Brett Bauman & Zack Hargett: 🚀Brett Bauman & Zack Hargett, Co-founders, Coconote, an AI-powered note-taking app revolutionizing how students engage with lectures. 👋 Brett Bauman LinkedIn 👋 Zack Hargett LinkedIn 💬Brett on X - @brttbmn 💬Zack on X- @zackhargett 🖥️ Quizlet website 📩 Quizlet careers Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Introducing Coconote: The AI note-taking app that scaled to millions in ARR[2:15] The founding insight: Why students desperately needed better notes[5:05] Launch momentum: Hitting $100K ARR in the first 45 days[7:40] From idea to $1M ARR in just four months[10:12] Why most founders misunderstand marketing early on[12:31] The key distribution insight: Where your customers actually spend time online[15:22] Creator marketing vs influencer marketing: Why the difference matters[18:05] How short-form content became Coconote’s primary growth engine[21:40] Turning viral attention into real revenue with better messaging[24:25] Premium pricing for students: Why Coconote charged $99+ per year[27:11] Building trust when your product affects exams and grades[30:03] Improving conversions: The onboarding experiments that increased trial starts[33:20] Removing friction: Why login moved after the paywall[36:05] Retention lessons: Why trial extensions beat discounts[39:00] The psychology behind cancellations and keeping users subscribed[42:10] Managing explosive growth while keeping the team small[45:35] Acquisition conversations with Quizlet begin[48:10] Keeping acquisition talks confidential while running the company[51:05] The emotional moment when the acquisition finally closed[54:01] Reflecting on the journey from scrappy startup to exit[56:22] Final lessons for founders building AI products today
2024. 04. 03.

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organic content, providing a native experience for users and transparency for advertisers. 📈 Simplify for efficiency. Kick off with broad targeting within a consolidated account structure. As your understanding and budget deepens, become more targeted with tailored ad variations. 🎯 Strategic targeting tips. To elevate conversion rates early on, sidestep users under 25 or 30 and prefer manual campaign setups. This initial focus enhances control, paving the way for more automated refinement later on. 🧘 Navigating SKAN with patience. Prioritize trial events and give the data time to crystallize into actionable insights. Rushed evaluations can deceive; allowing at least a week can provide a more accurate picture of your campaign's impact. 🦾 Harness creative diversity and precise placements. Scaling up means evolving your creative approach to suit distinct audience behaviors across Meta's diverse platforms. Meticulously analyzing demographic and placement data ensures your ads resonate more profoundly with your target audience. 🖥️ Tips for better ads. Study native content and competitors to design ads similar to what users already see. Test new creatives in separate campaigns to protect your main campaign’s performance. About Guest 👨‍💻 Independent consultant who helps subscription apps unlock Meta as their primary growth channel. 📈 Marcus has over a decade of experience with a background in both gaming and consumer tech, working with companies like Forge of Empires, Blinkist, and Tandem. You can also find him on LinkedIn sharing practical advice on Meta Ads, Web2App, optimizing paywalls, and improving user onboarding. 💡 “Don’t target too narrow. These algorithms usually need a lot of reach so they can use the data to find the right audience for you. If you apply a ton of targeting restrictions on top, then usually you pay a premium for targeting more granularly while performance is not necessarily better.” 👋 LinkedIn Episode Highlights [9:18] Before and after: How Meta ad marketing changed after Apple’s App Tracking Transparency (ATT). [17:56] Working within limits: The pros and (multiple) cons of SKAN 3. [20:36] Into the Meta-verse: Why subscription apps are uniquely situated to benefit from Meta ads. [23:40] (Best) practice makes perfect: How to optimize Meta ad campaigns to find the right audiences and maximize ROI. [32:56] Right on target: Unlock your app’s advertising potential with more advanced creative and placement strategies. [35:06] The other half of the equation: Ads are just the beginning of the customer journey — make sure your entire funnel is a seamless and compelling experience for potential users. [48:25] Get creative: For the best ad performance and ROI, create ad content that matches what your users are looking for on social platforms. [52:13] The future is bright: Upcoming developments like SKAN 4 and Meta’s Aggregated Event Measurement (AEM) should make creating and analyzing Meta ads easier.
3월 7일

The Art of Driving Retention Through Product – Ben Gammon, Ladder

On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and why talking to individual users can lead you astray. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🎯 Product-driven retention is the foundation for lifecycle marketingLifecycle marketing hacks and perfect push notifications won't save you if the core product doesn't deliver results. Work backwards from what users say in five-star reviews to identify the results that matter, then build the product loop around consistently delivering those results. 📊 Teach features in the moment, not in onboardingUsers adopt features at far higher rates when coached during the action itself. In-context prompts while users are actively engaged are far more effective than FAQs or standalone tutorials. ⚡ Surveys beat user interviews for consumer product decisionsIndividual interviews with five to ten users can lead you astray in diverse consumer markets. Large-scale recurring surveys provide stronger signal and reduce the risk of over-indexing on outlier feedback. About Ben Gammon: 🚀 VP of Product at Ladder, a fitness app dedicated to providing the world's best strength training plan from the world's best coaches, every single day. 👋 LinkedIn Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Introduction to Ben Gammon, VP of Product at Ladder[1:08] Ben explains product-driven retention at Ladder[1:55] Retention is the key metric for Ladder's success[2:50] Activation: Work backward from user results to simplify the experience[3:53] Introducing the journal feature to track progress and boost retention[6:10] The journal as a reinforcement loop for ongoing user engagement[6:37] The widget: A powerful external tool for retention and reminders[7:30] Using subconscious interactions with the widget to maintain user engagement[8:09] Balancing user feedback with business goals and company vision[9:23] Collecting feedback through chat, surveys, and AI tools[10:19] Using feedback to create a positive feedback loop for improvements[11:47] Nutrition tracking: The next major retention challenge[14:15] Hybrid users (workout + nutrition) show higher retention rates[15:03] Secondary product-market fit: How nutrition complements fitness goals[17:03] User expectations vs. behavior: Asking for features but not always using them[18:08] AI and data help guide product iteration and decision-making[19:02] Ladder's vision for product expansion and retention growth[19:33] Ben discusses building a product-first team and a strong culture[20:01] Closing thoughts on user-focused product development
3월 9일

How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🚀Turn every feature launch into a full-funnel growth engineDon't just ship and announce. Coordinate each release across organic posts, landing pages, and refreshed ad creative simultaneously so earned attention compounds into paid efficiency. 💰 Train a custom GPT on your own winning ad copyFeed your top and bottom performing Meta and Google copy into a custom GPT, then use it to rapidly translate brand messaging into proven high-performing ad formats. It turns institutional knowledge into a scalable creative tool. 🤖Directing AI agents is the new core marketing skillThe future of marketing isn't just using AI tools but directing agents to handle messaging, storyboarding, ad creation, and localization, all grounded in your creative taste and brand direction. About Luke Harries: 🚀Growth / Engineering at ElevenLabs, is an AI research and product company transforming how we interact with technology. Their vision is to make communication and creation with technology seamless. 👋 LinkedIn Follow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Introduction to Luke Harries, Growth Lead at ElevenLabs[1:05] ElevenLabs' approach to growth through "growth engines"[2:20] The power of AI to unlock viral moments during product launches[3:34] How ElevenLabs maximizes attention through paid ads alongside earned media[4:41] The role of AI in optimizing ad copy and creative for paid campaigns[5:42] Balancing AI-generated content with UGC and in-house production[7:32] Why ElevenLabs stays away from AI influencers for product endorsements[8:51] Leveraging user-generated content (UGC) for effective campaigns[10:30] How ElevenLabs plans to spend over $100M in paid ads and approach campaign scaling[11:38] The importance of localization and segmentation in paid advertising[12:56] How ElevenLabs measures success and uses data to adjust their budget allocation[13:18] Blending brand-building with performance marketing[14:53] The future of marketing with AI-driven creative direction[16:39] How AI could enable solo founders to create billion-dollar startups[17:45] ElevenLabs' upcoming product, Flows, and recruitment efforts

The world's best apps use RevenueCat to power purchases, manage customer data, and grow revenue on iOS, Android, and the web.

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Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)

Introducing the Sub Club Podcast — Jacob Eiting & David Barnard

The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert

The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures

How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder

Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

The Art of Driving Retention Through Product – Ben Gammon, Ladder

How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries

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