Agency

Dain Walker

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

  1. 1일 전

    #116 - The Psychology of Success: How To Rewire Your Identity | Calvin Coyles

    In this episode, we sit down with Calvin Coyles to decode the inner psychology of elite founders. Moving past traditional business strategy, Calvin unpacks the profound impact of Neuro-Linguistic Programming (NLP) and how the labels you attach to your identity are secretly dictating your company's growth.Calvin explains the confronting reality that 95% of your neurological connections are formed by age 30. He reveals how founders unknowingly trap themselves in a "well-rehearsed past," and why you will inevitably hit a nervous system ceiling long before you hit a financial one.If you are a founder feeling misaligned, burnt out, or trapped by your own limiting beliefs, this masterclass provides the exact psychological frameworks to upgrade your mental operating system. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00:00) Trailer (00:01:33) What is NLP? Rewiring the Brain for Success (00:04:39) How the Brain Deletes, Distorts, and Generalizes Reality (00:11:17) Internalizing Transformation: Be the Guide, Not the Hero (00:16:12) The “I Am” Trap: Reframing Your Core Identity (00:21:05) The Neuroscience of Personality: Breaking the 30-Year Lock (00:26:54) The 3 Developmental Cycles: Imprint, Modeling, and Socialization (00:31:22) Internal Alignment: How to Stop Driving with the Handbrake On (00:35:55) The Goldilocks Zone: Challenge vs. Capability (00:40:58) The Harvard Study: Financial Stress and the 15% IQ Drop (00:45:21) The Nervous System Ceiling: Why Founders Burn Out (00:52:10) The W.I.L.D. Method: Crafting a Compelling Vision (01:02:05) Grafting Habits: Redirecting “Addictive” Tendencies (01:14:30) The 5 Switches of Alignment: Beliefs, Emotions, Focus, Behaviors, Values (01:26:20) The Psychology of Agency: Are You the Kite or the Wind? (01:32:40) Visualization and the “Mastermind” Hack (01:38:15) Reframing Failure: Feedback and Skill Acquisition (01:44:20) The Ultimate Fear: Squandered Potential

    1시간 49분
  2. 3월 27일

    #115 - Your Audience Doesn't Want Your Ads Anymore | Nathan Perdriau

    Most founders are still playing a game that stopped working years ago.They think better targeting, better funnels, or more spend will fix their ads. But the reality is harsher, competition is higher than ever, algorithms are smarter than ever, and 99% of ads simply don’t work anymore.In this episode, Nathan breaks down the new playbook, why creative volume is replacing traditional strategy, how AI is reshaping content, and why the only real advantage left is building trust through brand, positioning, and human connection.This isn’t about tweaking your ads.It’s about rebuilding your entire growth strategy.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00:00) Trailer (00:04:50) Arbitrage vs. Brand, Why Performance Marketing Changed (00:09:23) The AI UGC Threat, A $300M Run Rate in 5 Months (00:16:02) The Future of E-Commerce, All Human vs. All AI (00:20:02) The Trust Stack, Certainty, Credibility, and Connection (00:24:05) Applying B2B Sales Psychology to E-Commerce (00:27:35) How to Borrow Credibility When You Have None (00:35:28) Why You MUST Alienate Customers to Scale (00:42:01) Why Organic Content is the Ultimate Ad Strategy (00:46:22) Posting 12 Reels a Day, The High-Volume Playbook (00:54:39) The 4% Rule, Why Most of Your Ads Will Fail (01:01:34) Meta vs. Google, The Ultimate Omnichannel Strategy (01:16:56) Meta’s “Andromeda” Algorithm Explained (01:34:02) The “Concept” Framework, Angle, Offer, Persona (01:49:35) What Taking Agency Truly Means for Founders

    1시간 52분
  3. 3월 20일

    #114 - How To Radically Change A 133-Year-Old Legacy Brand Without Destroying It | Michael Breckler

    In this episode, we sit down with Michael Breckler, CEO of Betts Shoes, to deconstruct the reality of turning around a retail empire and pulling himself back from the brink of personal collapse.Michael inherited a 133-year-old, 5th-generation family business staring down $12 million in debt. He had to make ruthless decisions to keep the company alive. He unpacks his exact turnaround blueprint: shrinking his store network, slashing his product line in half, and investing heavily in a total rebrand at a time when cash was incredibly tight.Beyond the boardroom, Michael opens up about the immense pressure of his family's legacy. He shares his personal journey of crumbling under the weight of expectations and how he used extreme accountability, cold therapy, and an unconventional "meditation" technique to rebuild his mind and take total control of his life.If you are a founder navigating a business crisis, struggling with "work-life balance," or looking to transform an obsessive personality into a superpower, this episode is your ultimate survival guide. Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠ Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio (00:00:00) Introduction: Rescuing a 133-Year-Old Family Business (00:02:06) The First 90 Days: Inheriting $12,000,000 in Bad Debt (00:05:36) The Danger of Building a Price-Led Discount Brand (00:08:24) Profit Margins: The Pros and Cons of Vertical Integration (00:13:59) "Chop Off The Arm": Knowing When to Close Retail Stores (00:23:20) How to Fix a Toxic Company Culture Fast (00:33:11) The Burden of Legacy: Crumbling Under Founder Pressure (00:39:33) Hitting Rock Bottom & The "Graveyard Meditation" (00:45:39) Rebuilding Self-Worth and Mastering Cold Therapy (00:48:53) How to Channel an Addictive Personality into Success (00:51:43) The Myth of "Work-Life Balance" for Entrepreneurs (00:58:12) The Turnaround Strategy: How to Audit Your Own Business (01:04:36) The Rebrand Paradox: Investing in Brand While in Debt (01:14:58) Shrinking to Grow: Why We Cut Our Product Lines in Half (01:21:54) Leadership: The Difference Between Delegation and Micromanagement (01:25:40) What "Taking Agency" Truly Means for Founders

    1시간 27분
  4. 3월 13일

    #113 - The New SEO Blueprint: Ranking In The Era Of AI Search | Harry Sanders

    In this episode, we sit down with Harry Sanders, Founder of StudioHawk, to deconstruct where the internet is heading and how to build your brand's SEO strategy. Going from homeless and couch-surfing at 17 to building one of the largest dedicated SEO agencies in the world, Harry has an unparalleled understanding of brand visibility, algorithms, and business resilience. He breaks down the massive shift from traditional Google "searching" (browsing a library) to AI "asking" (consulting a librarian). He reveals the exact blueprint to ensure AI models like ChatGPT, Gemini, and Claude recommend your business to customers. We strip away the confusing jargon and dive deep into SEO fundamentals. Harry reveals his simple 3-part framework for ranking, how to build "Topical Authority" to outrank massive corporate giants, and why creating unique data is the only way to survive in an era of AI-generated content.Whether you are trying to understand the future of digital marketing, looking to convert traffic into actual revenue, or want to hear how hitting rock bottom built an unbreakable founder mindset, this masterclass is your ultimate playbook. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00:00) Trailer(00:01:45) The AI Search Shift: "Library" vs. "Librarian"(00:07:39) Stop Chasing Clicks: Why Website Traffic is a Vanity Metric(00:11:21) Google's Ultimate Advantage in the AI Era(00:17:21) The Psychology of AI Search & The "IKEA Effect"(00:21:32) Digital Authority vs. Topical Authority(00:23:51) The 3-Part SEO Framework to Get Seen by Algorithms(00:25:46) The "RAIDS" PR Strategy to Build Massive Brand Visibility(00:32:04) Why Traditional Keyword SEO is Dead (Focus on Topics)(00:35:44) The "Unique Data" Strategy to Force Algorithms to Pick You(00:40:22) Step-by-Step SEO Blueprint for Service & E-Commerce Brands(00:52:55) Rapid Fire SEO Strategy: Finding Niche Topics That Rank(01:03:27) The Authority Loophole: How Big Brands Abused Google(01:10:01) Why Using AI to Write Blog Posts Will Destroy Your Rankings(01:16:11) How AI is Destroying the Traditional Marketing Funnel(01:23:18) The New Trust Metric: Where Consumers Actually Go to Buy(01:26:25) "Brutal Patience": The Secret to Compounding Business Growth(01:29:30) Building an Elite Team(01:43:39) What "Taking Agency" Truly Means for Founders

    1시간 46분
  5. 3월 6일

    #112 - The Uncomfortable Reality Of Building An Empire | Marc Hermann

    In this episode, we sit down with Marc Hermann, Co-founder of Everlab, to deconstruct the friction of scaling a business and the urgent need to redesign how we view human health.Driven by the sudden loss of his father at age 48 to an undetected heart condition, Marc has built a preventative health-tech empire designed to catch invisible risks before they surface.Marc delivers a masterclass on the brutal realities of entrepreneurship. We discuss why raising massive venture capital rounds at billion-dollar valuations can actually sabotage your team, the danger of getting stuck in "prototype hell", and why holding ruthless standards means accepting that you will not always be liked by your employees.If you are a founder navigating the mental weight of leadership, or a high-performer looking to take extreme agency over your long-term health, this conversation is your ultimate blueprint. Book Rivyl in for a free 30-minute call, here: ⁠⁠⁠http://l.rivyl.com/JUPbkj⁠⁠⁠ Level up your agency with Wix Studio today: ⁠⁠⁠https://www.wix.com/studio⁠⁠ (00:00:00) Trailer(00:01:52) Why The Modern Medical System Is Actually "Sick Care"(00:04:31) Health Data: The Missing Component to Optimize Your Wellbeing(00:09:39) The Wellness Gap: Bridging Traditional Medicine and Modern Fitness(00:13:14) Healthcare Economics: Why Prevention is Cheaper than Treatment(00:18:59) Founder Motivation: Turning Personal Hardship into a Global Mission(00:21:29) Team Building: How to Structure a High-Performance Co-Founder Team(00:27:49) Medical Breakthroughs: Catching Silent Health Risks Before They Surface(00:33:09) Product Market Fit: How to Identify Massive Gaps in Crowded Industries(00:40:50) Escape Prototype Purgatory: Why You MUST Charge Real Money(00:46:57) Startup Momentum: Why Speed and Urgency Beat Perfection(00:53:34) Being Accountable: The Ruthless Management Rule For Scaling Fast(01:01:44) The Founder Burden: Managing Extreme Stress and Mental Friction(01:10:21) The 2-Week Firing Rule: Why You Must Trust Your Gut In Leadership(01:15:56) The Valuation Illusion: Why Massive Funding Rounds Destroy Startups

    1시간 52분
  6. 2월 27일

    #111 - Steal these Frameworks that Billionaires Obsess Over | Nathan Chan

    In this episode, we sit down with Nathan Chan, the CEO of Foundr, to deconstruct the exact frameworks he has extracted from interviewing the world’s most successful billionaires, including Richard Branson, Tony Robbins, Gary Vee, and Seth Godin. Over the last 12 years, Nathan grew a global empire from his parents' basement, and today, he is sharing his 9 core principles for mastering leadership, scaling an audience, and navigating the psychological weight of entrepreneurship. We dive deep into the "Broken Window Theory" of management—why your company culture is defined entirely by the bad behavior you walk past. Nathan reveals his ultimate "Gatekeeper Protocol" for getting access to high-net-worth individuals, how to weaponize business adversity using the Pain + Reflection equation , and the exact 3-part matrix you need to cure "Shiny Object Syndrome". If you are struggling to hire A-players, feeling the exhaustion of the "Never Enough" virus, or wondering if you should give your best content away for free, this masterclass is your ultimate founder's blueprint. Book Rivyl in for a free 30-minute call, here: ⁠⁠http://l.rivyl.com/JUPbkj⁠⁠ Level up your agency with Wix Studio today: ⁠⁠https://www.wix.com/studio⁠⁠ 00:00:00) Introduction: Lessons From The World’s Top Founders (00:04:04) Leadership Advice: Why Great Leaders Build Great Teams (00:11:11) Hiring Secrets: The Real Cost of Bad Employees (00:15:07) Company Culture: Why Actions Matter More Than Words (00:35:35) Mindset Shifts: How to Weaponize Adversity & Setbacks (00:41:18) The "Never Enough" Virus: Overcoming Founder Burnout (00:49:26) Business Strategy: Building an Ecosystem vs. A Product (00:56:33) The "Broken Window" Theory of Leadership & Management (01:07:36) Marketing Strategy: Why Giving Content Away Creates Wealth (01:16:42) Productivity Hacks: Curing Entrepreneurial "Shiny Object Syndrome" (01:21:42) The 3-Part Framework for Making Profitable Business Decisions (01:25:20) Brand Building: Using Design as a Competitive Advantage (01:31:19) Networking Advice: How to Access High-Net-Worth Individuals (01:39:27) The Gatekeeper Strategy: Getting Past Executive Assistants (02:03:14) Scaling Secrets: Letting Go of Control to Grow Faster

    2시간 13분
  7. 2월 20일

    #110 - An Exceptional Entrepreneurship Playbook | Jack Delosa

    In this episode, we sit down with Jack Delosa to unpack the hidden psychological drivers and fundamental business mechanics required to scale an empire. Jack reveals why entrepreneurship is fundamentally a trauma response, and why the "dirty fuel" of anger and proving people wrong will eventually lead to burnout.We deconstruct the concept of taking true "Agency" over your life, shifting from being at the "effect" of your circumstances to becoming the "cause" of your reality. Jack also shares his intense journey of steering his business out of a multi-million dollar debt crisis caused by government regulation changes, proving that environment matters far less than execution. Why being a "nice" leader is secretly selfish, the mechanics of instant cash flow via pricing power, and why you must stop doing mundane tasks to elevate your identity.This is a masterclass in shedding the ego, mastering your internal state, and building a business that actually serves your life.Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio⁠ (00:00:00) Introduction(00:05:56) The Mindset Shift to Build True Confidence(00:13:53) Why Great Entrepreneurs Ignore the Economy & Government(00:18:21) How to Save a Failing Business from $4 Million in Debt(00:28:10) Why "Ego Death" is Necessary for Business Leaders(00:32:00) The Psychology of Entrepreneurship: Is It a Trauma Response?(00:41:10) Productivity Hacks: How to Cure "Entrepreneurial ADHD"(00:44:05) The "Done By One" Deep Work Routine to Scale Your Business(00:52:35) Pricing Strategy: How to Overcome Imposter Syndrome & Charge More(00:57:32) Time Leverage: Why Rich Entrepreneurs Outsource Personal Chores(01:07:32) Why the Founder's Energy is the Most Important Business Asset(01:14:55) Leadership Advice: Why Being a "Nice" Boss Sabotages Your Team(01:27:05) Wealth Building Secrets: Why You Must Become the Exception(01:31:16) The Social Cost of Success: Outgrowing Your Old Friendships(01:40:12) How to Take Agency and Design Your Dream Life

    1시간 43분
  8. 2월 13일

    #109 - Debunking Myths About Your Brain From A Harvard Scientist | Tessa Forshaw

    In this episode, we sit down with Tessa Forshaw, a Cognitive Scientist and Lecturer at Stanford, to dismantle the biggest myths surrounding creativity and innovation. Tessa explains why the idea of being "Right Brained" or "Left Brained" is scientifically false  and reveals that creativity is not a personality trait, but a cognitive muscle that can be trained.We go deep on the biology of innovation: why your brain naturally resists new ideas to save metabolic energy , and how to use "Metacognition" (thinking about your thinking) to override these biological defaults. Tessa also breaks down the "Aerodynamics of Creativity"—a framework using Lift, Gravity, and Thrust to ensure your ideas don't just float away, but actually land.We also explore the dangerous comfort of AI, the risk of "Cognitive Atrophy" , and why the future belongs to those who can blend deep expertise with broad curiosity (The T-Shaped Person). This is a masterclass on the mechanics of the human mind and how to architect a business that innovates on command. (00:00:00) Trailer (00:01:21) The "Lone Genius" Myth (00:02:27) The "Mucker" Method: Edison’s Secret To Innovation (00:06:20) Debunking The "Right Brain vs. Left Brain" Theory (00:11:14) Why Your Brain Is Biologically Wired To Be Lazy (00:16:36) The Decline Of Creativity In Adulthood (00:23:07) The Aerodynamics Of Creativity: Lift, Gravity, Thrust (00:29:07) Exercises To Trigger Divergent Thinking (00:35:01) The Cognitive Biases That Kill Innovation (00:49:10) Cognitive Reframing: The Costco Analogy (00:56:52) The "Default Mode Network" And Why You Need To Wander (01:04:09) Designing Constraints For Creative Teams (01:12:33) Hiring For "T-Shaped" People With Obsessions (01:18:54) Metacognition: The Ultimate Leadership Skill (01:29:27) AI And The Risk Of "Cognitive Atrophy" (01:45:33) Why Relationships Predict Success More Than Intelligence (01:50:07) The Impact Of AI On Creative Variability Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

    2시간 1분

소개

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

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