Beauty in Five

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Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.

  1. 17시간 전

    e.l.f. Raises Guidance, Boots Talks Stall

    E.l.f. Beauty Raises Fiscal 2027 Sales Forecast. E.l.f. lifted its full-year outlook to $1.93, $1.96 billion, per WWD Beauty, putting a mass-priced portfolio near a $2 billion mark. (WWD Beauty) Boots Sale Talks Stall After Reduced Offer. Takeover negotiations for the UK health and beauty retailer have stalled after the Weston family lowered its bid, Global Cosmetics News reports, leaving a £7 billion deal in doubt. (Global Cosmetics News) Boots and Marks & Spencer Set UK Beauty Expansion Plans. Both high-street retailers are moving to build beauty market share, WWD Beauty reports, pointing to tighter competition for listings and shelf space. (WWD Beauty) Also moving today: Beiersdorf eyes acquisitions to reduce reliance on Nivea (Cosmetics Business) Brazil Moves to Ease Regulatory Barriers for K-Beauty Expansion (Global Cosmetics News) Will Pai Partners Be Next Owner of Elemis? (WWD Beauty, Cosmetics Business) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  2. 1일 전

    P&G's $3.8B Thorne Bet, Sephora x Olive Young, China Picks Skincare

    P&G to Acquire Thorne for $3.8 Billion. WWD Beauty reports P&G is buying supplement maker Thorne for $3.8 billion, extending a mass CPG owner into premium wellness. (WWD Beauty) Sephora and Olive Young Set 19-Brand Korean Lineup. WWD Beauty reports the Sephora, Olive Young partnership launches Aug. 20 with 19 Korean brands in 500 U.S. doors, testing whether Olive Young's curation travels. (WWD Beauty) Reuters: Prestige Skincare Outpaces Bags in China. Reuters reports Chinese luxury shoppers are favoring prestige skincare over designer handbags, a demand-mix shift bearing on how brands weight the China market. (Reuters, FashionNetwork.com, Superhits 97.9 Terre Haute, IN) Also moving today: Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection (Cosmetics Business) Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far (Cosmetics Business) The Hair Care Brands That Dominate AI Search (WWD Beauty) Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report (Cosmetics Business) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  3. 2일 전

    Beiersdorf Cuts Guidance, Bets 100 Million on Nivea

    Beiersdorf cuts sales guidance, adds €100m Nivea spend. Cosmetics Business reports the German beauty group lowered its sales outlook while committing a further €100m to Nivea activations, putting a price on re-accelerating a mass heritage brand. (Cosmetics Business) Amorepacific reports double-digit Q2 revenue and profit growth. Global Cosmetics News reports Amorepacific Group posted double-digit second-quarter gains, credited to the Americas, EMEA and Japan, a read on K-beauty's export runway beyond China. (Global Cosmetics News) Raia Drogasil to open Sephora-style beauty store in São Paulo. The Rio Times reports Brazil's largest pharmacy chain is opening a prestige beauty format in São Paulo, testing whether a 3,600-door drugstore footprint can carry more than mass shelf space. (The Rio Times) Also moving today: Dossier names Stefano Curti Executive Chairman at ‘turning point’ for fragrance brand (Cosmetics Business) LVMH Sells Patou Back to Beauty Entrepreneur Dilesh Mehta (Global Cosmetics News) EXCLUSIVE: Bubble and E.l.f. Cosmetics Launch Limited-edition Hybrid Holy Grails Collection (WWD Beauty) Well-funded innovators rush to define and lead the emerging ‘hair longevity’ category (Glossy) EXCLUSIVE: Iris Ventures Invests in French Pharmacy Brand Krème, Which Targets Ultra-sensitive Skin (WWD Beauty) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  4. 3일 전

    P&G Flags a Slowdown, PE Buys Into Mass Body Care

    P&G forecasts slower growth in fiscal 2026/2027. P&G told investors it expects growth to decelerate on US inflationary pressure, giving beauty and grooming brands a reference point for price and volume planning. (Premium Beauty News, Global Cosmetics News) TSG Consumer takes majority stake in Saltair. WWD Beauty reports private equity firm TSG Consumer Partners has acquired a majority stake in body care brand Saltair, with Iskra Lawrence named chief community advocate. (WWD Beauty) Unilever raises full-year outlook, refocuses on personal care. Unilever upgraded its full-year guidance while restating a focus on core home, beauty and personal care, a signal on which categories it intends to keep. (Premium Beauty News) Also moving today: How L'Oréal Is Using A.I. to Extend a Nearly $100B Family Fortune (Observer) The Face Shop Expands US Distribution Through Walmart Partnership (Global Cosmetics News) DSM-Firmenich reports 5% growth in H1 2026, led by fragrances (Premium Beauty News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  5. 6일 전

    Puig's Record Half, J&J's Talc Offer

    Puig Reports 4.1% Sales Gain in Second Quarter. WWD Beauty reports the Spanish group's fragrance, fashion, makeup and dermocosmetics lines lifted Q2 sales 4.1%, a mid-year read on whether fragrance-led prestige is still carrying European growth. (WWD Beauty, Investing.com) Johnson & Johnson Proposes Settlement of Ovarian Talc Claims. J&J has announced what it describes as a comprehensive proposed settlement of remaining US ovarian talc litigation, per Global Cosmetics News, a possible endpoint to a case that shaped ingredient-risk thinking across the category. (Global Cosmetics News) L'Oréal Says First Gucci Beauty Products Could Launch 2028. L'Oréal's CEO says the group's first Gucci beauty products may arrive as early as 2028, per Market Screener, setting the timeline on one of the larger designer-licence transitions in motion. (Market Screener) Also moving today: Prada Beauty signs Zendaya as Prada Paradoxe Ambassador to mark ‘bold new chapter’ (Cosmetics Business) Estée Lauder unveils Glimmer, its first new fragrance since 2021 (Premium Beauty News) EXCLUSIVE: Margaret Mitchell Joins Kiko Milano (WWD Beauty) How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch (Glossy) Final days Target shoppers can buy a coveted product in stores before it's gone (The US Sun) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  6. 7월 30일

    L'Oréal Beats on Haircare, Talc Evidence Questioned

    L'Oréal reports quarterly sales beat on haircare, mascara. Reuters reports the cosmetics group's quarterly sales came in above expectations on new hair products and mascaras, a read on where prestige demand is still holding. (Superhits 97.9 Terre Haute, IN, Market Screener, wallstreet:online) US judge questions evidence in J&J talc cancer suits. Global Cosmetics News reports a federal judge has raised questions over the science behind roughly 69,000 ovarian-cancer claims, with implications for how ingredient-liability risk is assessed. (Global Cosmetics News) Also moving today: AliExpress Fined €550 Million by EU Over Counterfeit and Unsafe Product Sales (Global Cosmetics News) YSL Beauty names Alisha Boe Black Opium Ambassador to mark ‘thrilling new chapter’ (Cosmetics Business, WWD Beauty) Shiseido Identifies Cilantro Fruit Extract With Potential Senolytic Skin Benefits (Global Cosmetics News) PVH Taps Sephora's Veteran COO Alexis Rollier to Boost Operations - Modaes Global (modaes.com, Pulse 2.0) Gerresheimer sells U.S. and global plastics packaging operations to Apax (Premium Beauty News) easyJet partners with Luneia Brands to launch exclusive K-beauty inflight retail offering (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  7. 7월 29일

    Unilever's First Clean Read Without Food

    Unilever reports strongest first half in a decade. Unilever's half-year 2026 update lands as the first full read on the group after March's food divestment, with Beauty & Wellbeing now carrying more of the growth story. (Cosmetics Business, WWD Beauty) Gap returns to fragrance with relaunched Gap Beauty. Gap Inc. has revived its beauty line around modernised heritage scents, per Global Cosmetics News, a test of whether nostalgia-led lifestyle extensions convert at retail. (Global Cosmetics News) Also moving today: Reliance Retail Launches AJIO Beauty to Strengthen Digital Beauty Strategy (Global Cosmetics News) Peach & Lily brings ‘zombie cell’ innovation to Ulta’s skin-care assortment (Glossy) Align Ventures Closes $125M Early-stage Fund II, Eyes Beauty, Wellness and Consumer Innovation (WWD Beauty) The Beauty Brands That Won Social Media During the Second Quarter (WWD Beauty) Brands Appoints Dr. Fatih Koyuncu as Chief Supply Chain Officer (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  8. 7월 28일

    LVMH's Flat Beauty Half, and a New Tariff Wave

    LVMH reports faster Q2 growth, steady beauty sales. The luxury group says second-quarter sales growth accelerated and perfumes and cosmetics held steady, the season's clearest read on category demand. (Premium Beauty News, Taiwan News, wallstreet:online) US raises tariffs 10% to 12.5% on UK, South Korea. Cosmetics Business reports new US tariff increases replacing measures that expired July 24, landing on lanes that carry K-beauty and European supply. (Cosmetics Business) Galderma raises 2026 outlook on 24.6% first-half sales growth. The dermatology group lifted full-year guidance after reported first-half net sales growth of 24.6%, a demand read on injectable aesthetics. (Global Cosmetics News) Also moving today: Bain Capital to Acquire Vitabiotics to Accelerate Global Expansion (Global Cosmetics News) Akums Acquires Oriflame India Manufacturing Business to Enter Colour Cosmetics (Global Cosmetics News) How AI beauty advisors are impacting organic discovery and in-store experts (Cosmetics Business) Kao USA updates recall notice for Oribe Serene Scalp Densifying Shampoo (Cosmetics Business) EXCLUSIVE: Diana Rubin Named Inaugural CMO of Bubble (WWD Beauty) Exclusive: Ulta Beauty taps Ice Spice for its first TikTok Shop campaign to unveil the rapper’s first fragrance (Glossy) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

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Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.

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