Brand Builders

Brand Builders
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Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

  1. 2일 전

    How She Makes 8 Figures With High Ticket Funnels | Alisha Conlin-Hurd

    She helps scale high-ticket funnels to eight figures a year. And has worked with billion-dollar brands like Wayflyer, Linktree, and Kogan. Today’s guest is Alisha Conlin-Hurd, founder of Persuasion Experience — a performance marketing agency specialising in paid traffic funnels for high-ticket offers. In this episode, we unpack: 🔥 The funnel structures that actually convert in 2026 🔥 How to diagnose exactly where a funnel is leaking revenue 🔥 The confirmation system she uses to drive 90%+ show rates on booked calls. 🔥 How Alisha approaches market research before spending a single dollar on ads. 🔥 And how she tests creative at scale using her “5 Types of Ads” framework. If you want to scale high-ticket funnels with paid traffic — without relying on hacks, hope, or hype — this episode is for you. Chapters: 00:00 - Scaling high-ticket funnels to eight figures 01:50 - How Alisha got into online marketing and lead gen 05:41 - Learning the fundamentals of lead generation 07:45 - Launching Persuasion Experience 10:15 - The biggest mistake agencies make with client selection 12:45 - Why Alisha focuses only on inbound paid acquisition 14:48 - Lead offers vs sales offers explained 17:54 - Structuring offers that actually convert 21:54 - Why discounts often destroy authority 24:00 - Diagnosing where funnels leak revenue 26:32 - The confirmation system behind 90%+ show rates 28:52 - Why agencies lose sales before the call even starts 30:37 - Why market research determines funnel success 33:55 - Funnel structures that actually work (VSL, webinar, book-a-call) 35:32 - Why most marketers write terrible VSLs 37:08 - Simplicity vs over-engineered funnels 43:25 - Paid traffic channels that work best 45:15 - When to diversify beyond Meta ads 46:49 - Why organic content still matters for lead gen 51:59 - The 5 types of ads framework 54:41 - Creative diversity in the Meta ads era 57:05 - Using AI tools to generate new ad angles 59:01 - How Alisha approaches funnel split testing 01:01:40 - Scaling funnels and diversifying strategies 01:06:28 - Lead nurturing strategies that increase conversions 01:10:01 - Why Alisha avoids integrating sales services 01:11:57 - Funnel economics and upsell strategies 01:13:45 - The future vision for Persuasion Experience 01:16:17 - The team behind Persuasion's success

    1시간 21분

  2. 3월 6일

    What Is The Role Of A CFO?

    Brand Builders

    1분

  3. 3월 6일

    Building A 9 Figure Agency HoldCo | Peter Kang

    He built an agency. Then stepped out of it. And now he’s building a holding company with the goal of hitting nine figures. Today’s guest is Peter Kang, founder of agency holding company Barrel. He’s also the author of “Holdco: The Practical Guide for Entrepreneurs to Structure and Scale a Holding Company.” In this episode, we unpack: 🔥 How Peter transitioned from founder-operator to holding company builder. 🔥 What the structure of a truly healthy agency looks like — from margins to management layers. 🔥 How he sources, analyses, and structures acquisition deals. 🔥 And why stepping out of day-to-day operations is the real unlock for long-term scale. If you want to understand how to turn agencies into assets — and build a portfolio that compounds toward nine figures — this episode is for you. Chapters: 00:00 – From agency founder to holding company builder 01:59 – The story behind writing his book 04:54 – Peter’s background and early entrepreneurial path 08:30 – Stepping away from day-to-day operations 12:42 – Why founders become the bottleneck 14:15 – Building management layers that scale 17:37 – Accountability structures inside a holding company 19:43 – Hiring externally vs promoting internally 21:32 – Managing CEO transitions after acquisitions 24:35 – What a healthy agency P&L actually looks like 30:01 – Understanding churn in agency models 34:19 – Reinvesting profits to grow agencies 38:36 – Lead generation channels that work 41:28 – Building partnerships with other agencies 45:08 – Diversifying channels vs staying focused 47:06 – Why some agencies decentralize marketing 48:14 – Value-based pricing strategies 53:31 – The airline pricing analogy 55:40 – Single-service vs full-service agency models 59:46 – Acquisition strategies in the eCommerce space 01:03:14 – Preparing agency portfolios for the AI shift 01:05:22 – Why Peter moved from startups to acquisitions 01:08:56 – How he sources and evaluates acquisition deals 01:12:15 – Red flags that kill acquisition deals 01:15:03 – The thought process behind structuring deals 01:18:11 – Advice for agency founders who want to exit 01:21:32 – Scaling toward a nine-figure vision 01:24:47 – The role of mission and values 01:27:03 – The best way founders should reinvest in themselves

    1시간 29분

  4. 3월 3일

    The Perfect Lifestyle Business

    Brand Builders

    1분

  5. 3월 2일

    Building a $70M SEO Marketplace | Joe Davies

    He turned a simple SEO service into a $70 million business. And rebuilt the agency model into something that actually scales. Today’s guest is Joe Davies — founder of FatJoe, a productized SEO platform doing $15 million a year, trusted by thousands of agencies and in-house teams around the world. In this episode, we unpack: 🔥 Why Joe stopped thinking like an agency — and rebuilt FatJoe as an e-com store selling digital products. 🔥 Why FatJoe chose to serve agencies instead of end clients — and how that unlocked cleaner margins and simpler delivery. 🔥 How selling units of work (not retainers or consulting) made costs predictable and operations scalable. 🔥 And how a no-sales-call, no-negotiation checkout still drives 70%+ repeat monthly customers. If you want to understand how to turn services into a scalable, defensible platform — without bloated teams or constant client management — this episode is for you. Chapters: 00:00 - Building a $70M SEO marketplace 02:05 - Origin of the name "Fat Joe" 03:25 - From agency chaos to eCommerce marketplace 06:35 - Productising services for predictable margins 09:00 - Why traditional SEO agencies break 11:21 - Agency vs in-house: which actually wins? 12:51 - Protecting margins while scaling 15:16 - Building systems that create consistent delivery 18:18 - Productisation without sacrificing customer experience 23:18 - Why most brands misunderstand backlinks 25:42 - Revenue streams and upsells that increase LTV 29:45 - How Fat Joe is structured to scale 33:30 - Managing a large team without losing control 35:10 - Hiring operators, not just marketers 40:40 - The sales engine behind predictable growth 44:09 - Anatomy of a high-converting sales call 47:57 - Lead generation channels that actually work 50:47 - Events as a brand-building strategy 52:45 - Advertising success and Google Ads strategy 55:50 - Pricing strategy and increasing LTV 58:41 - Creating a chrome extension for SEO 01:00:52 - Leadership roles and responsibilities 01:02:48 - What Joe actually works on day-to-day 01:05:43 - When to double down vs pivot 01:07:29 - The metrics that determine real success 01:10:24 - Marketplace economics explained 01:11:51 - The future of SEO in an AI world

    1시간 13분

  6. 2월 25일

    What Does An 8 Figure Agency Org Chart Look Like?

    Brand Builders

    1분

  7. 2월 25일

    What Is The Perfect Lifestyle Business?

    Brand Builders

    1분

  8. 2월 23일

    Why You Need To Be Firing Your Bottom 10% Underperformers

    Brand Builders

    1분
모두 보기(89개)

소개

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

정보

  • 제작진
    Brand Builders
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    89
  • 등급
    무삭제판
  • 저작권
    © Copyright 2024 All rights reserved.
  • 웹사이트 보기
    Brand Builders

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