Brand Builders

Aamod Mehrish
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In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™

  1. 2025. 06. 23.

    The $100K/Year E-commerce Side-Hustle Selling Hair Dryers Online | Ft. GetVayu

    Adhiraj and Sanya are the co-founders of GetVayu  - a D2C/e-commerce startup selling mult-purpose hair-care appliances. In this episode, they go in-depth into the good, bad, and ugly of building an e-commerce side-hustle from scratch. Visit www.getvayu.com to learn more.Timestamps:(00:00) Precap(01:25) Full Episode

  2. 2025. 04. 19.

    How this brand is challenging the $140 billion chocolate market, with protein

    In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising. Chapters: (00:00) Precap (01:43) Introduction to COA (07:44) Reimagining Chocolate's Healthful Origins (10:33) Innovative Snacking Formats and Ingredients (13:40) From Ideation to Product Development (17:45) The Science of Fermentation and Protein Quality (19:47) Commercialization and Production Challenges (22:38) Finding the Right Manufacturing Partner (25:50) Funding the Venture: Bootstrapping and Angel Investors (28:52) Navigating the Fundraising Landscape (33:42) Navigating the Current CPG Landscape (35:49) Go-to-Market Strategies for CPG Brands (44:34) Understanding Product-Market Fit (53:01) Managing Cash Flow in CPG Startups (58:04) The Corporate vs. Startup Experience

  3. 2025. 02. 21.

    I Left a Billion $ PE Firm - To Start a Yogurt Brand

    Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits.Chapters:01:11 Intro01:12 From Family Roots to Entrepreneurship06:04 The Decision to Go All In09:10 Bootstrapping and Building Relationships11:49 Testing Demand and Customer Engagement15:11 Product Differentiation in the Yogurt Market18:01 Education and Consumer Awareness23:08 Scaling Challenges in Retail26:10 The Importance of Focus and Community Building29:00 The Reality of Being a Founder30:23 Building in Public: The Founder’s Perspective35:24 The Power of Social Media in Building Community38:06 Engaging the Community in Branding Decisions42:29 When to Start Building a Community

  4. 2024. 11. 16.

    Seasoned Consumer Brands Investor on Growth Drivers, Red Flags, and Trends

    Kunle Campbell is a consumer brands investor, host of the‪2XeCommerce podcast, and an author.In this episode, we dive into Kunle's decade-long experience in the consumer/e-commerce space to understand key growth drivers for brands, red flags, and trends for the next 3-5 years. Chapters:(00:00) Intro and background(01:29) Kunle's journey of becoming an investor in good-for-you brands(04:29) Kunle's investment methodology(07:55) 1. Key metrics + importance of brand story(20:32) 2. Red flags(26:24) 3. Trends in e-commerce/consumer for the next 3-5 years

  5. 2024. 09. 21.

    How This 24-Year Old Created a $6 Million/Year Beer Brand

    In this episode, I sat down with Anushka Purohit, CEO & co-founder of Breer - a sustainable craft beer startup based out of Hong Kong. The company's unique value proposition comes from procuring unsold bread and converting it into delicious, flavored beer. _____Timestamps0:00 Precap0:32 How they make beer from bread4:00 Sourcing raw materials for $011:00 Profit margins 13:15 How COVID changed the D2C landscape17:40 Revenue18:50 Expansion to India22:50 Less employees and lean operation model27:20 Anushka's foray into entrepreneurship38:00 Building the first prototypes and team55:14 Future of FMCG businesses1:00:30 How to build a lean FMCG company in a new space1:05:13 How to start with $0 of capital

    How This 24-Year Old Created a $6 Million/Year Beer Brand
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In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™

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  • 제작진
    Aamod Mehrish
  • 방송 연도
    2025년
  • 에피소드
    9
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  • 저작권
    © Aamod Mehrish
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    Brand Builders