Brands In Play

Brands In Play
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Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

  1. 6일 전

    Live Nation Built an Always-On Music Festival in Roblox | Anubhav Mehrotra & Ryan Dow

    Episode 78 of Brands In Play, hosted by Nic Hill and Ely Santos, features Anubhav Mehrotra of Live Nation and Ryan Dow of Livewire, who break down the strategy behind Music Festival Tycoon on Roblox. The persistent game lets players build stages, book artists and create festivals of their own. Its latest integration introduces Lollapalooza as the game’s first real-world festival and CORTIS as its first featured artist. As Anubhav explains, the team “built the fun before we added the fame.” They focused on creating a game people wanted to play before introducing major artists, festival IP and brand partners. The result is what Anubhav describes as a publishing strategy rather than a marketing strategy. An established experience that brands can enter without needing to build and maintain their own Roblox game. In this week’s news, Nic and Ely also cover Disney opening its IP catalogue to TikTok creators, the privacy backlash facing Meta’s smart glasses, Netflix’s new branded mini-golf game and Apple’s reported focus on fitness for its future glasses. #Roblox #GamingMarketing #ImmersiveMarketing #BrandedEntertainment #SmartGlasses Chapters: Intro - 00:00  Announcements - 01:24 News - 03:00 Live Nation | Livewire Interview - 16:24 Subscribe - 41:16 Follow Anubhav Mehrotra - https://www.linkedin.com/in/anubhav-mehrotra/ Follow Live Nation Entertainment - https://www.linkedin.com/company/live-nation/ Follow Ryan Dow - https://www.linkedin.com/in/rrdow/ Follow Livewire - https://www.linkedin.com/company/livewiregroupintl/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/ely-santos-tech/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Live Nation Built an Always-On Music Festival in Roblox | Anubhav Mehrotra & Ryan Dow

  2. 8월 3일

    Why Gaming Is the New Comic Book | Monica Austin

    Episode 77 of Brands In Play features a special rebroadcast from our friends at This Could Work https://www.youtube.com/@saylor_agency Host Will Trowbridge sits down with Monica Austin, SVP and CMO at Blizzard Entertainment, to explore her career across Fox, Facebook, Netflix, Calm and Blizzard and the creative risks behind each move. Monica also discusses why gaming IP is becoming the foundation for the next generation of entertainment franchises, the power of established communities and what brands can learn from serving fans who care deeply about the worlds they inhabit. Watch / Listen to the full episode now. Follow Will Trowbridge - https://www.linkedin.com/in/will-trowbridge/ Follow Monica Austin - https://www.linkedin.com/in/monica-austin-07a9403/ Follow Saylor - https://www.linkedin.com/company/saylor-agency/ Follow Blizzard - https://www.linkedin.com/company/blizzard-entertainment/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Brandon Iverson -  https://www.linkedin.com/in/brandon-iverson11/ Producer / Editor / Social Media Manager Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #GamingMarketing #BrandStrategy #EntertainmentMarketing #BrandsInPlay

    Why Gaming Is the New Comic Book | Monica Austin

  3. 7월 27일

    Discord Is Changing Gaming Communities and Brand Participation | Adam Bauer

    Episode 76 of Brands In Play explores why Discord is becoming bigger than gaming. Nic Hill and Brandon Iverson are joined by Adam Bauer, Vice President of Advertising Solutions at Discord, to discuss how the platform is connecting community, discovery, commerce, entertainment and play. Adam breaks down how Discord Quests reward participation, why brands need a clear reason to build a server and how campaigns for Mission: Impossible and The Odyssey turned entertainment marketing into interactive community experiences. The episode also explores why most fans do not build anything and why brands should empower the small group of creators who carry a community. Plus, Aston Martin’s digital-only Call of Duty vehicle, Discord’s Trending Games page and Fortnite’s Hot Bat Summer. Is Discord becoming the infrastructure behind the gaming industry? Watch the full episode now. #Discord #GamingMarketing #GamingCommunities #CommunityMarketing #ImmersiveMarketing Chapters: Intro - 00:00  Announcements - 01:40 News - 03:46 Adam Bauer Interview - 15:24 Subscribe - 39:38 Follow Adam Bauer - https://www.linkedin.com/in/adamrbauer/ Follow Discord - https://www.linkedin.com/company/discord/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Brandon Iverson -  https://www.linkedin.com/in/brandon-iverson11/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Discord Is Changing Gaming Communities and Brand Participation | Adam Bauer

  4. 7월 20일

    Brands Are Turning the Sky Into a Billboard

    The billboard is no longer stuck to the ground. In Episode 75 of Brands In Play, Nic Hill sits down with Kevin Prince, Co-Founder of Heads In the Sky and SkyAd, to explore how drone technology is turning the night sky into a new canvas for brands. Kevin has spent his career chasing attention. Now, he is doing it hundreds of feet above Hollywood. From breaking Guinness World Records to bringing Godzilla and Skeletor to life through thousands of drones, Kevin explains what separates an unforgettable spectacle from another oversized ad. He also breaks down SkyAd, a new approach designed to bring the traditional billboard into the earned-media era. Before the interview, Nic and Ely Santos discuss how Spider-Man: Brand New Day is giving brands narrative real estate inside its wider story, Lenovo’s move from XR toward AI glasses, Fox and Toonstar’s plans for AI-powered branded entertainment, and whether AI scraping could undermine Reddit’s advertising business. Is the sky the future of out-of-home advertising, or will the spectacle lose its impact once every brand starts looking up? Episode 75 is out now. #BrandsInPlay #DroneMarketing #ImmersiveMarketing #BrandStrategy If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media. Chapters: Intro - 00:00  Announcements - 01:12 News - 02:23 Kevin Prince Interview - 16:46 Subscribe - 30:10 Follow Kevin Prince - https://www.linkedin.com/in/kdprince/ Heads In The Sky - https://www.linkedin.com/company/heads-in-the-sky/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/meta-ely/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Brands Are Turning the Sky Into a Billboard

  5. 7월 13일

    THE FUTURE OF BRAND EXPERIENCES

    Episode 74 of Brands In Play features hosts Nic Hill and Ely Santos as they break down the biggest stories shaping gaming, immersive media, and brand innovation before Nic sits down with Rory Byrne, Founder of the creative innovation studio LocationXR, to explore why the future of immersive marketing will be built around places people already gather. Rory shares why "the metaverse was a destination with no address," how entertainment retail complexes are changing the way brands think about physical spaces, and why creating memorable experiences will always outperform simply delivering messages. We also cover this week's biggest headlines: Meta launches Pocket, an AI-powered social feed built around user created mini games. Xbox signals a major shift as Minecraft moves closer to becoming a creator or UGC gaming platform. Smart glasses startup Even Realities reaches unicorn status with a privacy-first approach. Claire's partners with Roblox creator Lana Ray, showing how physical retail and digital rewards are becoming one connected experience. If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media. Brands In Play Episode 74 is now live on YouTube, Spotify, Apple Podcasts and everywhere else! #BrandsInPlay #LocationXR Chapters: Intro - 00:00  Announcements - 01:14 News - 02:02 Rory Byrne Interview - 18:14 Subscribe - 35:05 Follow Rory Byrne - https://www.linkedin.com/in/rory-byrne/ Location XR - https://www.linkedin.com/company/locationxr/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/meta-ely/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    THE FUTURE OF BRAND EXPERIENCES

  6. 7월 6일

    HipHopGamer Shares New GTA 6 Insights & Why Every Brand Should Care

    This week on Brands In Play, we're joined by gaming journalist, creator, and cultural connector Gerard "HipHopGamer" Williams for one of our most energetic conversations yet. We unpack why every company should have a gaming division, why relationships always matter more than follower counts and how brands like Chase are making a positive impact through their game marketing strategy. Gerard also shares his thoughts on representation in gaming, the future of creator marketing, and drops exclusive insights into what players can expect from GTA VI. This week's news: • PUBG Mobile kicks off its FIFA World Cup integration. • Claude Opus 5 returns after Anthropic patches major security concerns. • Sony invests $100 million into immersive entertainment company Cosm. • Samsung's upcoming smart glasses leak ahead of launch. Real-Time Review: We break down McDonald's new Snapchat World Cup AR activation with a special guest appearance from Frank Shi, Co-Founder of Paper Triangles, the studio behind the experience. He explains how the campaign was built, why low-friction AR experiences outperform traditional ads, and where immersive brand marketing is heading next. If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media. Brands In Play Episode 73 is now live on YouTube, Spotify, Apple Podcasts and everywhere else! #brandsinplay  #hiphopgamer Chapters: Intro - 00:00 Announcements - 01:30 News - 02:36 Paper Triangles McDonalds Snap Lens  - 16:10 HipHop Gamer Interview - 21:05 Subscribe - 54:59 Follow HipHopGamer - https://www.youtube.com/ ⁨@hiphopgamer⁩   LinkedIn - https://www.linkedin.com/in/hiphopgamer/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/meta-ely/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    HipHopGamer Shares New GTA 6 Insights & Why Every Brand Should Care

  7. 6월 29일

    RIOT GAMES AND CHIPOTLE CHANGE THE GAME

    This week on Brands In Play, Nic Hill and Ely Santos sit down with Chris Mann, SVP of RevXP at sports marketing agency rEvolution. Chris takes us behind the scenes of major branded activations with Chipotle and more, explaining why authenticity, community trust, and understanding gaming culture are now essential for brands. This week's headlines: • Meta launches its first smart glasses line beyond Ray-Ban with a new Kylie Jenner collaboration. • GTA 6's launch plans are revealed, including pricing and release strategy.  • Apple is reportedly targeting 2027 for its own smart glasses. • Dentsu expands its global fandom intelligence platform.  Real-Time Review: Ely Santos breaks down Adidas' ambitious World Cup inspired collaboration with Brawl Stars. From in-game tournaments and exclusive digital rewards to physical apparel, loyalty integration, and live fan experiences. This campaign has everything! If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media. Brands In Play Episode 72 is now live on YouTube, Spotify, Apple Podcasts and everywhere else! #BrandsInPlay #rEvolution #Chipotle #Supercell Chapters: Intro - 00:00  Announcements - 01:21 News - 04:32 Adidas in Brawl Stars  - 18:23 Chris Mann Interview - 23:56 Subscribe - 49:04 Follow Christopher Mann - https://www.linkedin.com/in/chrismannsports/ Follow rEvolution - https://www.linkedin.com/company/revolution Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/meta-ely/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    RIOT GAMES AND CHIPOTLE CHANGE THE GAME

  8. 6월 22일

    SNAP JUST FIRED THE STARTING GUN

    This week on Brands In Play, Nic and Ely sit down with Doddz, the AR artist and founder of Dime. From Disney, Nike, Amazon and beyond, Doddz breaks down how brands can use augmented reality to create experiences that feel like moments of magic. The conversation gets into smart glasses, AR fatigue, data capture, creative R&D, and why bad AR is usually the problem and not AR itself. In the news: EA launches a new in-game advertising platform, GTA 6 pre-orders and release date spark the next big entertainment moment, Chipotle partners with Riot’s 2XKO and the US government pushes Anthropic over access to Fable 5. For the Real-Time Review, Nic takes us inside AWE in Long Beach, where smart glasses, spatial AI, Snap Specs, Qualcomm’s latest chips, Google and Xreal’s Aura glasses, digital twins, AR discovery apps, physical-to-digital triggers and open metaverse standards all point toward one thing: The next brand interface may not be a screen. It may be on your face. Nic also chats with: • Stacy Tyrell (Allsides) on scalable digital twin creation for brands • Luis Contreras (Uon) on AR-powered location discovery and social connection • Ian Harrison (Sneakr) on bridging physical products and digital experiences • Sean Mann (RP1) on open metaverse standards and the future of spatial browsing If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media. Brands In Play Episode 71 is now live on YouTube, Spotify, Apple Podcasts and everywhere else! #BrandsInPlay #Doddz #Dime Chapters: Intro - 00:00  Announcements - 01:18 News - 02:28 AWE 2026  - 13:41 Doddz Interview - 28:50 Subscribe - 48:45 Follow Doddz - https://www.linkedin.com/in/doddz/ Follow Dime - https://www.linkedin.com/company/dimecompany/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Ely Santos -  https://www.linkedin.com/in/meta-ely/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #BrandsInPlay

    SNAP JUST FIRED THE STARTING GUN
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Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

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  • 제작진
    Brands In Play
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    78
  • 등급
    무삭제판
  • 저작권
    © 2026 Brands In Play
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    Brands In Play

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