Consumer Behavior: Why We Buy Stuff

Alex Ames
  • 0.0(0개의 평가)
  • 마케팅

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

  1. 2020. 06. 24.

    E13 Evaluation Criteria

    What's most important when making a decision as a consumer? Alex discusses a break down.

    E13 Evaluation Criteria

  2. 2020. 06. 24.

    E12 Killer Trycicles

    “Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

    E12 Killer Trycicles

  3. 2020. 06. 18.

    E11 Extended Pre-Purchase Search

    Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

    E11 Extended Pre-Purchase Search

  4. 2020. 06. 18.

    E10 Problem Recognition

    Alex discusses the science of problem recognition in marketing strategy.

    E10 Problem Recognition

  5. 2020. 06. 09.

    E09 VALS System

    Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

    E09 VALS System

  6. 2020. 06. 07.

    E08 Emotional Appeal

    Alex discusses the role of emotional appeal in marketing strategy.

    E08 Emotional Appeal

  7. 2020. 06. 04.

    E07 Stimulus Factors

    Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

    E07 Stimulus Factors

  8. 2020. 06. 04.

    E06 Opinion Leaders

    Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

    E06 Opinion Leaders
모두 보기(13개)

소개

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

정보