John Griffiths' Podcast

John Griffiths
  • 0.0(0개의 평가)
  • 관리

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

  1. 5일 전

    2026 AIs debate the UK challenge to US advertising orthodoxy

    As the 10th anniversary of the publication of 98% Pure Potato arrives in July 2026 we have uploaded chapter 2 context to Google's OpenLP to get them debating the significance of the new focus on customer take out rather than the faithful transmission of the message which was the orthodoxy within US advertising.  A chance for you to enjoy a modern application of AI to a classic debate in how to create good advertising and how to measure effectiveness.

    25분

  2. 2019. 06. 07.

    Special - Remembering Tony Stead

    Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with Tony Stead one of the only interviewees for 98% Pure Potato who he encountered as a young planner

    1분
  3. Pitching for new business - the planners advantage

    2018. 11. 30.

    Pitching for new business - the planners advantage

    A podcast which makes the simple point about the way account planners - even junior ones- can make a major contribution. The best way to introduce planning to clients.

    8분
  4. Diversity and elitism in advertising now and then

    2018. 11. 23.

    Diversity and elitism in advertising now and then

    There's a dust up at JWT about straight middle aged middle class male white creatives being let go in the interests of diversity. Cue a discussion about the diversity and elitism that clings to advertising and how the first planning agencies addressed that.

    9분
  5. Advertising for the long term - what's up with digital

    2018. 11. 16.

    Advertising for the long term - what's up with digital

    in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

    7분
  6. Likable advertising - does it matter?

    2018. 11. 09.

    Likable advertising - does it matter?

    Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

    11분
  7. The second podcast from the 50th anniversary

    2018. 11. 02.

    The second podcast from the 50th anniversary

    What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. You can of course find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.

    11분
  8. The birthday broadcast: Account Planning turns 50

    2018. 10. 27.

    The birthday broadcast: Account Planning turns 50

    The week account planning started in 1968 with BM@P opening its doors and J Walter Thompson launching its planning department on Nov 1st. Where are we now? I talk about the significance of the beginning and how it differs from today.

    11분
모두 보기(41개)

소개

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

정보

  • 제작진
    John Griffiths
  • 방송 연도
    2017년 - 2026년
  • 에피소드
    41
  • 등급
    전체 연령 사용가
  • 저작권
    © Copyright 2026 John Griffiths
  • 웹사이트 보기
    John Griffiths' Podcast