New Media

Matt McGarry and Kolby Hatch
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New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

  1. 7월 29일

    $1.2M In 70 Minutes: The Playbook Behind A Viral Creator Product Launch

    In today's episode, Matt and Kolby break down Alex Hormozi's three big content bets, his CAA signing and reality-show push, and Jessi Jean's $297 "Yap on Camera Challenge" that reportedly made $1.2M in a single day — pulling out what's working, what's being left on the table, and what every media founder should take notes on. Timestamps: 00:00 Intro02:25 The $1.2M Launch in 72 Minutes07:34 Why Cohorts Are a Superior Business Model11:54 Inside the Hybrid Cohort Format17:15 Public Homework as a Viral Engine17:57 Do You Even Need a Community?20:22 Don't Sleep on Instagram24:43 How Jessie Could Scale to $1M/Month32:44 Hormozi's Content Bets: Show, Don't Tell36:14 Bet #2: Netflix-Level Production ("Scale or Fail")41:00 Bet #3: Live and Interactive Content43:24 Replicating It Without a Big Budget46:30 Legacy Media: CAA, Netflix, and Radio50:07 Distribution Is King 📌 Resources: Jessi Jean — Yap On Camera ChallengeAlex Hormozi — "Scale or Fail" Starter Story (acquired by HubSpot) Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

  2. 7월 22일

    Why Forbes is WRONG about creators, beehiiv VS Kit, magazines are back?

    This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse In today's episode Matt and Kolby break down Forbes' 2026 Top Creators list, the surprising revival of luxury print media, and Kit's biggest product launch ever—pulling out what's working, what's being left on the table, and what every media founder should take notes on. Timestamps: 00:00 Forbes Top Creators 202601:14 The $1B Milestone & MrBeast's $300M02:10 Breaking Down the Top 1005:44 YouTube-to-Hollywood Crossover06:41 Mark Rober's Subscription Box Playbook09:42 Cody Sanchez & the Creator Capital Allocator11:42 Hot Takes: Who Forbes Missed14:36 Streamers & the Entrepreneurship Score Debate17:35 Is Print Back? The Mountain Gazette Story22:41 Why Print Is the Next Vinyl: Firecrown & Colossus28:05 Building Fandom With Physical Products30:38 New Media Summit 2027 in Austin31:25 Kit's Craft + Commerce Launch: SMS & Subscriber Signals37:29 Beehiiv's July Launch & the "Everything App" Trap43:02 Circle's Focused Launch & Wrap-UpResources: Forbes ListMountain GazetteFirecrown MediaColossusNew Media Summit

  3. 7월 16일

    REACTION: beehiiv's Summer Release: Is This The Future or Just Hype?

    In this episode, Matt McGarry, Ryan Carr, and Kolby Hatch analyze the recent beehiiv summer release, discussing new features like community, podcast integrations, and ad networks, and sharing insights on how to effectively leverage these tools for business growth.

  4. 7월 15일

    Why Nobody Cares About Newsletters Anymore

    In today's episode Matt and Kolby break down historic media disruptions—from cable TV's ESPN and CNN to Joe Rogan's $250M Spotify deal—pulling out what's working, what's being left on the table, and who actually has a real thesis on AI today, from The Rundown's $10M+ newsletter to HubSpot's media buying spree. Timestamps: 00:00 Intro: AI Anxiety and Plateauing Founders03:59 The Framework: How Founders Should Respond to AI05:14 Is This an AI Bubble? Cable TV's ESPN and CNN Bet08:35 Web 1.0: Huffington Post's $315M Exit and Motley Fool's Billion-Dollar Run09:32 Viral Video Era: BuzzFeed's Rise, Barstool's $551M Sale12:23 Mobile Wave: Industry Dive's $525M Exit14:12 Axios's Smart Brevity and $525M Sale17:27 The Athletic's $500M Sale, Joe Rogan's $250M Deal, and Mr. Beast19:54 The Common Thread: Every Disruptor Needs a Thesis22:40 Who Has a Real AI Thesis Today?24:59 The Rundown AI's $10M+ Newsletter and Its PE Deal29:31 HubSpot's Strategy of Buying Up Media Companies34:55 Local News, AI-Generated Content, and 6AM City46:06 Breaking Points, Ground News, and the Rise of Trusted Filters53:03 Owning a New Category: Latent Space's AI Engineer Events59:13 Every's Bundled AI Tools and Software-Funded Media 📌 Resources:  The Rundown AIEveryGround NewsLatent Space Enjoying the show?  Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

  5. 7월 8일

    How ONE Book Drove $7M in Sales (and Helped Build an $80M Business)

    This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse Chandler Bolt (SelfPublishing.com) joins Matt to break down how one niche book generated $7M in 12 months, why "the riches are in the niches," how to turn tactics into ownable frameworks, and the value ladder that grew SelfPublishing.com past $80M. Timestamps: 00:00 Intro02:25 Can a Niche Expert Really Write a Book?03:59 Why a Book Is the Ultimate Lever06:36 "I'm Not a Good Writer" — Write Like You Talk09:06 Is My Idea Too Niche? Strategies vs Tactics11:05 How "Published" Made $7M in 12 Months13:37 Turning Tactics Into Frameworks17:19 Does a Book Have To Be 250 Pages?19:55 Selling Books Without a Huge Audience24:13 Book Royalties Explained (20–70%)25:47 Amazon Discovery + Vertical SEO28:19 How To Use AI To Write a Book33:37 Will a Book Cannibalize My Course?38:09 One-to-One vs One-to-Many: Packaging Expertise42:12 Are Courses Dying? The Services Pivot48:03 Where To Find Chandler 📌 Resources: SelfPublishing.comBook a call with the teamSign and Thrive by Bill Soroka 🔗 Connect with Chandler Bolt: LinkedinWebsiteYouTube

  6. 7월 1일

    Best and Worst INCOME STREAMS For Creators In 2026

    Build a community product with nothing but a prompt, try Circle AI free 👉 https://circle.so/eclipse Kolby and Matt rank 25 creator income streams and reveal the simple consulting-call-to-agency funnel that took Growletter to 7-figures. Timestamps:   02:28 Is Speaking Worth Your Time? 06:03 One-on-One Coaching's Underrated Upside 10:29 Sponsorships and Brand Deals 14:32 Programmatic Ads and MrBeast's $20M Month 20:00 Affiliate Marketing's Race to the Bottom 24:02 Digital Products in the Age of LLMs 29:02 Vibe Products: AI's New Frontier for Creators 34:50 Subscriptions vs. Memberships 44:34 Live Cohorts vs. Group Coaching 51:41 Why Courses Fell to F Tier 55:48 Done-for-You Services and the Funnel That Built Growletter 1:04:09 Licensing Deals: Feast or Famine 1:08:36 Masterminds and Peer Groups 1:13:53 Should You Write a Book? 1:20:41 Events and the Final Tier List📌 Resources:  New Media Summit The Lab (Jay Clouse) StoryBrandEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show. This episode is sponsored by Circle.

  7. 6월 24일

    $1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante

    Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better. Timestamps:   00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 Product 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel 16:24 Should You Cap Enrollment? 18:46 The Post-Launch Downsell (+15–20% Revenue) 22:15 Downsell Ideas & Checkout Upsells 24:12 When to Offer Payment Plans 28:44 The "Why Didn't You Buy?" Email 30:49 AI Hyper-Personalized Lead Magnets 35:39 Quiz Funnels Done Right 36:45 Why Cohort Courses Work (Ship 30 Lessons) 43:01 One Piece of Advice for Launching a Cohort 44:22 Where to Find Daniel📌 Resources:  Kit (email platform) ScoreApp (quiz funnels) Ship 30 for 30🔗 Connect with Daniel:  LinkedIn Website NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

  8. 6월 17일

    The Truth About Local Newsletters No One Wants To Admit with Daniel Berk

    Daniel Berk (Moneywise Podcast by Hampton) joins Matt and Kolby to talk about why the local newsletter isn't the business—the audience is, how AI services are the untapped green space for local brick-and-mortars, why the viral Substack tweet got email wrong, and how an X DM with Sam Parr turned into a podcast hosting gig. Timestamps:  00:00 Intro 02:00 Palmetto Parents: Three Local Newsletters 06:40 How Local Newsletters Actually Make Money 11:00 "Own The Town" — Arbitraging Your Audience 14:30 Axios, 6AM City & The Big-Metro Model 17:00 Local AI Services: The Untapped Greenspace 23:15 The Nonprofit (501c3) Newsletter Play 26:15 Is Email Dead? The Viral Substack Tweet 33:00 What "Owned Audience" Really Means 37:30 Moneywise & Two Dads In Tech 40:00 How A Twitter DM Became The Moneywise Gig 45:30 Command The Room Like A Nine-Figure Podcast📌 Resources:  Palmetto Parents Moneywise by Hampton 🔗 Connect with Daniel Berk:  LinkedIn X / Twitter NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

모두 보기(118개)

소개

New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

정보

  • 제작진
    Matt McGarry and Kolby Hatch
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    118
  • 등급
    무삭제판
  • 저작권
    © 2026 Grow Letter Media, LCC
  • 웹사이트 보기
    New Media

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