PR 360

Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 6일 전

    Successful Strategies for B2B Software Companies with Jodi Holzband

    Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility. Key Takeaways: - B2B PR strategies for tech companies - Working with high-growth companies - Using awards to showcase growth Episode Timeline: 1:10Jodi's Google problem  2:25Overview of Classic Bart PR's client focus and recent successes 4:05Jodi's approach to client selection 5:10All of Jodi's clients are high-growth companies 6:20How the INC 5000 companies are chosen 7:45Awards are great for AI search 10:30 When should startups start paying for PR? 12:30Finding a company's unique story 17:00Jodi's B2B software PR tactics 19:30 The importance of reusing content 22:30 Jodi's thought leadership philosophy This episode’s guest: • Jodi Holzband LinkedIn • Classic Bart PR + Communications Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    25분

  2. 3월 25일

    The Power of Collectives: Reshaping the Agency Economy with Jason Flack

    Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage. Key Takeaways: - The rise of collectives and trusted partner networks - How AI is changing the agency landscape - How collectives allow agencies to be flexible Episode Timeline: 1:15What are collectives and why are they important? 3:00The benefits of pre-built relationships and seamless onboarding 5:00Factors driving the rise of collectives in the agency space 6:25The impact of AI on agency models and services 7:25How Collective OS matches agencies with synergistic partners 9:27The role of AI in partner matching and collaboration 10:55Typical users of Collective OS and their agency sizes 12:20Gaps in services and emerging client needs 14:00 Can agencies still brag about using AI? 17:12The origin story of Collective OS 20:45Why agencies are shrinking and the shift towards specialization 24:25Jason's thought leadership and insights This episode’s guest: • Jason Flack on LinkedIn • Collective OS's website • @FlackThought on X Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29분

  3. 3월 18일

    How Startups Should Approach PR with Yury Molodtsov

    Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter. Key Takeaways: - How to create a successful newsletter - Why AI is no longer a differentiator - Effective crisis communication strategies Episode Timeline: 1:30 Why newsletters should be niche  3:50 Who is Yury's target audience? 4:55 Yury's favorite fact 6:10 Why companies shouldn't boast about using AI 9:15 The average person's impression of AI 10:45 When should startups start investing in PR? 13:25 A PR freelancer's first look at a startup 15:45 How to place stories into top-tier media 20:20 The future of journalism 22:00 Journalists need to develop their own brands 23:35 Yury's approach to crisis management This episode’s guest: • Yury Molodtsov on LinkedIn • MA.Family  • Yury on X Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    31분

  4. 3월 11일

    Exciting Developments in Space Exploration with Rodrigo Schmitt

    Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions.  Key Takeaways: - Developments in space exploration - How RocketPy helps engineers simulate launches - How Rodrigo balances entrepreneurship and science Episode Timeline: 00:00Introduction to Rodrigo Schmitt 1:50Tod is learning about astrophysics 2:45Backpacking the Grand Canyon 5:55Exciting developments in space exploration 7:00Legal and ethical aspects of space resources 8:00AI's role in space 11:20Star trackers and space navigation using stars 13:07RocketPy: Rocket simulation and safety in space competitions 15:35RocketPy's future 18:40Mars Mission desert research stations 21:40How Rodrigo finds balance between entrepreneurship and science This episode’s guest: • Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram • Stellerian on LinkedIn • Purdue's Mars analog research facility Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26분

  5. 3월 4일

    From Community Engagement to Crisis Communication with Matt Levinson

    Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations. Key Takeaways: - Crisis communication best practices - The impact of AI and ChatGPT on PR - Matt's belief in community involvement  Episode Timeline: 0:00Introduction to Matt Levinson and his background 1:35Matt's passion for Liverpool FC 3:30Liverpool's rivals 4:50Trip to Liverpool during COVID-19 and its timing 7:30Overview of O'Connell and Goldberg PR 8:55Digital transformation in PR: From media pitching to AI 10:50The importance of press releases and digital outreach in modern PR 12:50Community work and real estate development in Florida 17:00Path to College: Supporting low-income students in higher education 20:20Balancing community service with a busy professional life 22:20Crisis communication lessons: Acting swiftly and calmly 25:15Handling emergencies: The importance of accurate information and calm leadership This episode’s guest: • Matt Levinson on LinkedIn • O'Connell and Goldberg PR Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28분

  6. 2월 25일

    Confronting the 'Hollow Man' Crisis with Kenyada Meadows

    Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud.  Key Takeaways: - What is the "Hollow Man" crisis? - How to be a sustainable leader - Red flags for fraud Episode Timeline: 00:00Introduction to Kenyada Meadows 1:30Becoming a sustainable leader 3:00How burnout led Kenyada to make big changes 6:20Understanding the Hollow Man Crisis 8:20How men are dehumanized 10:30Addressing the Hollow Man Crisis 13:40How Tod's parents affected his career approach 15:15The problem of gender imbalance 18:45The importance of present parenting 21:00Nonverbal communication and building trust 23:20The Harvard three-step trick to likability 24:45Red flags for fraudsters This episode’s guest: • The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon • Kenyada Meadows on LinkedIn • Executive ParentCompany's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    33분

  7. 2월 18일

    Tapping into Cultural Power with Danielle Mileno from M&C Saatchi

    Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.  Key Takeaways: - F1's appeal to luxury consumers - Cultural power is about shaping what people care about - Current state of PR Episode Timeline: 1:20Introduction to Danielle Mileno and her love of sports 2:40Danielle's work with Manchester United 4:45What's happening these days at M&C Saatchi? 5:45The rise of F1 and its appeal to luxury consumers 8:45Navigating a fragmented media landscape 10:15Building authentic relationships in micro communities 12:35Finding the right influencers for brand authenticity 14:50The amazing appeal of Shaquille O'Neal 17:35Cultural power should be the ultimate KPI 19:35Tying cultural power back to the bottom line 21:30PR is all about relationships 23:00Danielle's thought leadership philosophy This episode’s guest: • Danielle Mileno on LinkedIn • M&C Saatchi Sport & Entertainment North America • M&C Saatchi Sport & Entertainment North America on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26분

  8. 2월 11일

    The Power of Clear Communication in the AEO Era with Kody Gurfein

    Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.  Key Takeaways: - Mentorship and sponsorship are crucial for young professionals - AI is a tool, but critical thinking remains vital - ForceLabor.ai aims to combat modern slavery in supply chains Episode Timeline: 0:00 Introduction to Kody  2:00 Kody's relationship with Fast Company 4:30 What's happening at Exiger 6:15 How Exiger is bringing transparency to the supply chain 7:15 Exiger's mission 9:15 Exiger's work on identifying slavery in the supply chain 10:15 Supply chain challenges in the current political climate 13:10 The power of clear communication in AEO 15:30 Short vs. flowery texting 18:55 Internal shifts in PR caused by AI 20:00 Mentoring junior PR people in the AI era 23:00 Why critical thinking is more crucial than ever 25:45 Kody's thought leadership philosophy This episode’s guest: • Kody Gurfein on LinkedIn • Exiger on LinkedIn • ForcedLabor.AI Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30분
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예고편

소개

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

정보

  • 제작진
    Global Results Communications
  • 방송 연도
    2020년 - 2026년
  • 에피소드
    319
  • 등급
    전체 연령 사용가
  • 저작권
    © Global Results Communications 2024
  • 웹사이트 보기
    PR 360