Reputation Matters

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Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5

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  1. 2025. 01. 08.

    Celebrity Endorsements: A Double-Edged Sword

    In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy. 00:00 Introduction to Reputation Matters 00:27 Celebrity Endorsements and Scandals 00:35 Case Study: Aamir Khan and Snapdeal 01:18 Impact of Aamir Khan's Statement 03:56 Snapdeal's Response and Industry Reaction 06:29 Lessons from Snapdeal's Crisis 11:28 Case Study: Tiger Woods and Nike 13:07 Nike's Decision to Stand by Tiger Woods 14:44 Impact on Tiger Woods' Career and Nike's Strategy 17:53 Comparing Indian and American Endorsement Crises 19:31 Preparing for and Managing Endorsement Crises 19:57 Key Takeaways and Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 2024. 11. 26.

    Mastering the Art of Corporate Narratives

    In this episode of Reputation Matters, we explore the evolving concept of 'narrative' in the corporate world with Mitu Samarnath Jha, founder of Eminence Strategy Consulting. Discover how narratives have shifted from one-way communication to dynamic, two-way interactions in today's digital age. Through insightful discussions and real-life case studies, including the Bhavish Aggarwal vs. Kunal Kamra social media spat, we delve into the importance of narrative control, the impact of repeated incidents on reputation, and the balance between short-term crises and long-term brand building. Tune in to learn strategies for managing corporate narratives, drawing lessons from both historical and contemporary examples. Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 2024. 11. 06.

    Cyber Crises: Lessons from AIMS & CrowdStrike

    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy discusses two major cyber incidents—AIMS Delhi's 2022 data breach and CrowdStrike’s software update failure. They share insights on crisis management, the importance of cybersecurity architecture, and how organizations can protect their reputations. Learn from these cases and discover essential lessons on leadership, communication, and safeguarding data in today’s tech-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 2024. 10. 23.

    Controversial Advertisements

    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management. Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 2024. 10. 07.

    Work Culture and Corporate Reputation

    This episode of Reputation Matters, explores the intricate relationship between work culture and corporate reputation. Host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy delve into the nuances of how work culture can serve as the DNA of an organization, influencing its reputation and success. Discover the top drivers of reputation, the impact of generational shifts, and the fine line between empathy and accountability in corporate crises. Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 2024. 09. 05.

    Environmental Sensitivity

    This insightful episode of "Reputation Matters" focuses on corporate crises with two major case studies: Essar and Coca-Cola. Host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting dissects how these companies navigated environmental challenges and the lessons learned. Discover the intricacies of crisis management, the role of public perception, and the importance of being an environmentally responsible organization. Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 2024. 08. 21.

    Succession Planning in Corporate India: Successes & Failures

    In this informative episode of Reputation Matters, host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting the complex world of succession planning in corporate India.  They explore two fascinating case studies: Infosys and Axis Bank, both of which faced significant challenges during their succession planning processes. Learn about the intricate dynamics, the role of the board, and the lessons that can be drawn from these high-profile transitions. This episode is a must-listen for anyone interested in corporate governance and organizational leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Succession Planning in Corporate India: Successes & Failures

  8. 2024. 08. 01.

    Family Business Battles

    #reputationmatters #reputationmanagement #communication  In this insightful episode of "Reputation Matters," host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting the intricate dynamics of corporate battles within family-owned businesses. They delve into how these feuds impact corporate reputation, particularly focusing on the recent amicable split within the Godrej group and contrasting it with more contentious family disputes like those of Bajaj and Birla. Tune in to learn valuable lessons on managing corporate reputation, controlling narratives, and the broader implications for stakeholders. 00:00 Introduction  00:57 The Importance of Family-Owned Businesses 02:23 Case Study: The Godrej Group Split 04:38 Handling Family Feuds in Public 06:54 Lessons from the Godrej Settlement 09:47 Case Study: The Bajaj and Birla Feuds 12:41 Managing Public Narratives 15:25 Key Takeaways for Business Families 19:56 Conclusion and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

  9. 2024. 07. 25.

    Unexpected Tech Crises: Kotak Mahindra Bank & Tata Motors

    #reputationmatters #crisis  In this episode of Reputation Matters, host Anupam Gupta and guest Mitu Samarnath Jha, founder of Eminence Consulting, dive into how companies handle technology-led crises and maintain their reputation. They explore two key case studies - Kotak Mahindra Bank and Tata Motors - analyzing how these companies faced challenges, responded to crises, and emerged stronger. The discussion highlights the importance of research, timely action, communication, and engagement in reputation management. Learn valuable insights and strategies from real-world examples in the banking and automobile sectors. 00:00 Introduction  00:34 Technology-Led Crises in Companies 01:46 Case Study: Kotak Mahindra Bank 04:01 Kotak's Response to RBI's Actions 07:57 Case Study: Tata Motors 11:40 Tata Motors' Journey and EV Success 15:22 Key Learnings and Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

  10. 2024. 07. 10.

    Employee Matters

    In this episode of Reputation Matters, we discuss the critical role of employees in corporate reputation management. Host Anupam Gupta speaks to Mitu Samarnath Jha, founder of Eminence Strategy Consulting, about two significant case studies: the 2023 TCS whistleblower scandal and the infamous Cobra Post sting operation on major Indian banks. Learn how these organizations responded to internal crises, the actions they took to manage reputational damage, and the key lessons for businesses in maintaining trust and integrity. Learn more about your ad choices. Visit megaphone.fm/adchoices

  11. 2024. 06. 26.

    Existential Crises ft. Zomato & Maggi

    In this episode of Reputation Matters, we dive into how companies handle existential crises related to their core products or services. Host Anupam speaks to Mitu Samarnath Jha, founder of Eminence Strategy Consulting, about incidents that tested the resilience and response strategies of brands. They focus on the reputational challenges faced by Zomato and Maggi.  The episode highlights the importance of listening, the role of spokespeople, and the four C's framework for a successful comeback. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Existential Crises ft. Zomato & Maggi

  12. 2024. 06. 12.

    Leaders in the Spotlight ft. Raymond & Microsoft

    In this episode of 'Reputation Matters,' we delve into how companies manage crises and the impact of #leadership conduct on #corporate #reputation. Host Anupam interviews Mitu Samarnath Jha, founder of Eminence Strategy Consulting, on the Ripple Effect of Leadership Conduct on Corporate Reputation. They discuss the cases of Raymond's Gautam Singhania and Microsoft's Satya Nadella. The episode explores the personal and professional dimensions that influence organizational reputation, the role of key stakeholders, and key learnings for leaders in today's digital age. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Leaders in the Spotlight ft. Raymond & Microsoft
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Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5

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