Trade Tales

Business of Home, Kaitlin Petersen
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. 4일 전

    Alvin Wayne on making social media the bedrock of his business [Rebroadcast]

    Alvin Wayne spent years juggling a double career in luxury retail and interior design. But when the pandemic happened, he was hit with a realization: it was finally time to wholeheartedly pursue his passion for interiors. Now, he’s committed to crafting a firm that serves him best—between his penchant for shopping retail, his streamlined client vetting process and his growing social media presence, he’s using his exacting attitude to bring his business to new heights. LINKS Alvin Wayne Kaitlin Petersen Business of Home

    43분

  2. 2025. 12. 24.

    Ask Us Anything: Erin Gates on clients who disrupt the design process

    Erin Gates joins the show to answer a question from a designer trying to establish boundaries with clients who requested revisions too late in the design process. Gates offers advice on the importance of documenting client communication to keep all parties accountable, the value of setting expectations early and how charging hourly can protect a firm in cases of revision. LINKS Erin Gates Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    37분

  3. 2025. 12. 17.

    Richard Anuszkiewicz on launching a new creative studio

    Richard Anuszkiewicz has been a rising star in the kitchen and bath industry since his design school days. He spent the better part of his career working within other design businesses—now, he’s starting a new era at the helm of his own. In this episode, he shares how he is developing professional extracurriculars outside of design, why he wants to be a chameleon for each client’s style, and why he evaluates his career goals every six months.  LINKS Richard Anuszkiewicz Kaitlin Petersen Business of Home This episode was sponsored by Universal and Joon Loloi.

    48분

  4. 2025. 12. 10.

    Ask Us Anything: Ashley Hughes on how to level up your clientele

    Ashley Hughes joins the show to answer a question from a designer who is looking to reach the next level of clientele. Hughes, whose firm is based in Dallas, offers advice on the importance of auditing your existing clientele, how to create a rendering that reflects the client you want to attract, and finding the vendors that align with your ideal demographic. LINKS Ashley Hughes Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    44분

  5. 2025. 12. 03.

    Lilse McKenna on building client confidence

    Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity to run wild. On this episode, she shares how she honed her firm’s aesthetic and what it takes to find clients who are looking for her creative voice. LINKS Lilse McKenna Kaitlin Petersen Business of Home This episode was sponsored by Universal and Joon Loloi.

    59분

  6. 2025. 11. 26.

    Ask Us Anything: Live with Heather Fujikawa, Jean Stoffer and Grace Start

    Designers Heather Fujikawa, Jean Stoffer and Grace Start joined host Kaitlin Petersen for a live episode of the show—recorded at the Four Hands showroom in Austin—to hear anonymous designer questions on topics like post-pandemic recruiting tactics, discussing price changes with clients in the era of tariffs, and expanding a firm’s client base to include out-of-state projects. The trio jumped in with advice on modeling your ideal work culture for new team members, staying level-headed in money conversations, and prioritizing communication and organization when working with out-of-state clients. LINKS House Sprucing Jean Stoffer Design Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    49분

  7. 2025. 11. 19.

    Why Ariel Okin believes all clients deserve ‘unfailing optimism’

    Ariel Okin’s early look at the industry inspired her to structure her business with a clear separation of the creative and operations teams. She also built a media empire, complete with a digital platform, a podcast and in-person events for design enthusiasts. On this episode, she shares how she stays open to new ideas, what it means to be a leader, a new experiment with delegating, and how writing her first book shaped her outlook about the firm’s next decade. LINKS Ariel Okin Kaitlin Petersen Business of Home This episode was sponsored by Renewal by Andersen and Dallas Market Center.

    57분

  8. 2025. 11. 12.

    Ask Us Anything: Jenna Chused on rising prices in the tariff era

    Jenna Chused joins the show to answer a question from a designer who is looking for help when it comes to communicating with clients about tariffs. Chused, whose firm is based in Brooklyn, jumps in with advice on why she’s shifted her sourcing approach to shield her business from price volatility, how tariffs show up on her firm’s invoices and how early budget discussions prevent sticker shock further along in the design process. LINKS Jenna Chused Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    31분
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

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  • 제작진
    Business of Home, Kaitlin Petersen
  • 방송 연도
    2021년 - 2025년
  • 에피소드
    149
  • 등급
    전체 연령 사용가
  • 웹사이트 보기
    Trade Tales

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