Uncooked

Jacqueline Lieberman

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Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

8월 19일

Metavent: The Company Turning Events into a Critical Business Metric

Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for “bad events” and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee’s good feeling into a real number, and why AI is about to push people back toward real rooms. Listen in to find out: Why the business goal comes before the guest list The three numbers that prove your event actually worked The one question to ask before you build a trade show booth Why AI makes a real handshake worth more This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you. About our Guest:Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order. Connect with Anna on LinkedIn: linkedin.com/company/meta-vent/ and learn more at https://www.metavent.io/. Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we'll walk you through them. See omnystudio.com/listener for privacy information.
6월 30일

When Leaders are Vulnerable, an Unlock Happens Like No Other

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth—and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn’t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first. In 6 minutes, she shares: What it takes to for a leader to feel safe being vulnerable in a professional setting. What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth. The one thing AI cannot automate, and why your edge depends on it. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.
5월 19일

AI Should Attack Your Work

Episode Title: AI Should Attack Your Work In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work. In 8 minutes, she shares: How AI-generated output accepted without scrutiny is fueling a wave of mediocrity. Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world. The human move that no AI can make and why it's your biggest advantage. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.
5월 5일

Infobip: When Your Customers Start Selling for You

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades. In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook. In this episode: The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact. The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator. Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now. The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you. About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide. Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com. Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we’ll walk you through them. See omnystudio.com/listener for privacy information.
4월 7일

You’re Creating Editors. Not Thinkers.

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it. In 7 minutes, she shares: Why AI isn't the problem — and the uncomfortable place leaders should actually be looking What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience Why weak internal reasoning always shows up as weak external positioning — and what it actually takes to fix it Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth See omnystudio.com/listener for privacy information.
2월 24일

Everyone Nods. No One Commits. Design a Decision Room Instead.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking. In 10 minutes, she shares: Why digital tools create a false sense of safety that works against real strategic thinking Why Sharpies produce better thinking than keyboards One question to write on any whiteboard when your team needs to surface the truth they have been avoiding Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.
2월 5일

The Cost of Getting it Right

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize. She shares how letting go of rigid thinking changed everything, and how Inner Excellence by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built. In 9 minutes she will cover: Why separating your identity from your outcomes creates space to grow How to treat your calendar like the strategy document it actually is Why insight matters more than inputs when you're drowning in data How to stay committed to your goals while being flexible on the path Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting.Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.
1월 22일

Shortcut Culture is Killing Strategic Thinking

In this episode of Defending Depth, Jacqueline explores how convenience and shortcuts are slowly weakening strategic thinking. She explains why friction actually helps us think better and how removing it too quickly can dull judgment and meaning. Drawing from The Comfort Crisis and real-world experience, she challenges the idea that faster isn't always better. Instead, she shows how small amounts of discomfort can sharpen thinking and lead to better decisions at work and in life. In this episode, you’ll learn: • Why convenience and speed are quietly dulling strategic judgment • How friction trains better thinking, not worse outcomes • What marketers are actually paid for in an age of AI and automation Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth. See omnystudio.com/listener for privacy information.

모두 보기(67개)

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

제작진

Jacqueline Lieberman
방송 연도

2020년 - 2026년
에피소드

67
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