WinsDay

Jessie Lizak
  • 0.0(0개의 평가)
  • 마케팅
  • 격주 업데이트

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

  1. 6월 25일

    How AI, Automation, and GEO Are Driving Marketing Growth

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing from their experience helping businesses grow through strategic marketing initiatives, Micah and Molly share practical insights on what is working right now, how AI is changing execution, and where businesses should focus their efforts to stay competitive. The discussion explores the marketing tactics that are driving measurable growth, why agencies and brands are beginning to add GEO (Generative Engine Optimization) as a service line, and how teams can effectively use AI to support marketing execution without sacrificing quality. Micah and Molly also address one of the biggest challenges facing businesses today: finding the right balance between automation and human-driven sales efforts. Whether you're a business owner, marketer, agency leader, or sales professional, this episode offers actionable strategies for leveraging new technology while maintaining the human connections that ultimately drive results. Main Topics Covered Marketing Tactics That Drive GrowthAdding GEO as a Service LineUsing AI to Support Marketing ExecutionBalancing Automation and Human SalesConnect with Micah Stone Website: https://opensignal.coLinkedIn: https://www.linkedin.com/in/micah-stone/Open Signal LinkedIn: https://www.linkedin.com/company/opensignalco/Connect with Molly McKinley Website: https://www.redtailcreative.comLinkedIn: https://www.linkedin.com/in/molly-mckinley-456760/Retail Creative LinkedIn: https://www.linkedin.com/company/redtail-creative/Follow Reveting to stay updated on upcoming episodes Website: ⁠https://www.reveting.com/LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/YouTube: ⁠https://www.youtube.com/@whiskeywinsdayConnect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

    1시간 3분

  2. 6월 18일

    Why More Leads Won’t Fix Your Sales Problem

    In this episode of the Winsday Podcast, Jesse sits down with Scott Finkelstein, Founder and CEO of Sales Scalers, and Chandler Lyles, Co-Founder of High Beam Marketing, for a conversation about what really drives business growth. While many companies believe they have a lead generation problem, Scott and Chandler explain why the issue often starts with the systems behind the scenes. Drawing from their experience helping businesses improve sales performance and marketing effectiveness, they break down the common mistakes that keep organizations from scaling. The conversation explores why the best-known products often outperform the best products, how broken sales systems create revenue bottlenecks, and why brand-building and advertising are essential drivers of sales success. Scott and Chandler also challenge the idea that more leads are the answer to every growth problem, explaining why stronger processes, better positioning, and clearer messaging often produce better results than simply increasing top-of-funnel activity. Whether you're a founder, business owner, marketer, or sales leader, this episode offers practical insights for building a more predictable and scalable growth engine. Main Topics Covered Why the Best Known Products WinSales Problems Often Start With Broken SystemsThe Marketing Formula: Brand and Advertising Drive SalesMore Leads Won’t Solve ItConnect with Chandler Lyles Website: https://www.linkedin.com/company/high-beam-marketing/LinkedIn: https://www.linkedin.com/in/chandlerlyles/Connect with Scott Finkelstein Website: https://www.linkedin.com/company/sales-scalers/LinkedIn: https://www.linkedin.com/in/scott-finkelstein-08026914/Follow Reveting to stay updated on upcoming episodes Website: ⁠https://www.reveting.com/LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/YouTube: ⁠https://www.youtube.com/@whiskeywinsdayConnect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

    1시간 7분

  3. 6월 11일

    How to Drive Pipeline and Revenue with Behavior-Based Marketing

    Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action.Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow.On this episode of WinsDay, we have Jacquelyn LaMar Berney, President of VI Marketing and Branding, and Bill Warshauer, Chief Revenue Officer at Tillo, to explore what is actually driving results in modern marketing.Jacquelyn brings a performance-driven perspective on why creativity alone doesn’t guarantee effectiveness, and how behavior-change marketing is being used to influence real decision-making and deliver measurable ROI. With experience leading large-scale campaigns across industries, she focuses on building strategies that move beyond awareness and drive meaningful action.Bill brings a revenue and growth lens, focusing on how rewards, incentives, and loyalty programs are being used not just for engagement, but as core drivers of pipeline and new revenue. He shares how businesses are integrating these strategies into their go-to-market approach to improve acquisition, retention, and overall performance.Topics:1. Why Great Creative Doesn’t Drive Results2. How Rewards and Incentives Drive Pipeline3. Why Behavior-Change Marketing Outperforms Awareness4. How Rewards and Loyalty Drive New RevenueThis discussion connects creative strategy, behavior-driven marketing, and incentive-based growth into one core idea: results come from influencing actions, not just generating attention.For founders, CMOs, and marketing leaders, this episode offers a practical look at how to build marketing systems that move beyond awareness and consistently drive pipeline and revenue.

    1시간 4분

  4. 6월 8일

    Turning Brand and Visibility Into Revenue Growth

    B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find.Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long before a conversation ever happens, which means brand, visibility, and leadership presence are now directly tied to revenue.On this episode of WinsDay, Jessie Lizak will go live with Melanie Borden, Founder of The Borden Group and author of Theatre of the Mind, and Lauryn Warnick, CEO & Founder of Villain Branding, to explore how modern B2B companies are turning brand and visibility into measurable business outcomes.Melanie brings a strong perspective on building searchable leadership and executive visibility in a world where both people and AI influence discovery.She shares how leaders can structure their expertise so it is not only seen, but understood and trusted across platforms.Lauryn focuses on the role of brand as a revenue driver, including how clearer positioning and stronger messaging can shorten sales cycles and remove friction from the buying process.She also believes in building a verbal-first brand system that keeps messaging clear, simple, and consistent no matter who is communicating or where it shows up.Topics:1. Searchable Leadership Strategy2. Using Brand to Shorten Sales Cycles3. Executive Visibility Strategy4. Building a Verbal-First Brand System for ConsistencyThis discussion connects brand, leadership, and messaging into one core idea: growth depends on whether your business and your leadership can be found, understood, and trusted at every stage of the buyer journey.For founders, executives, and B2B marketing leaders, this episode offers a practical look at how to build visibility systems, strengthen brand clarity, and turn both into consistent revenue growth.

    1시간 10분

  5. 6월 8일

    What’s Working Right Now: Events, Outbound, and Brand Growth

    Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel.AI, and Ian Richardson, Founder of Fox & Crow Group, for a conversation focused on what’s working in practice.Both Taryn and Ian have built and fixed growth systems in real environments, from scaling event marketing into a revenue driver to rebuilding outbound and sales processes after costly missteps.In this session, we’ll cover:1. Event Marketing for Brands2. Cold Outbound: How to Qualify Leads on the First Call3. Generative Engine Optimization (GEO) for Personal and Professional Brands4. Planning the Transition from Founder-Led SalesTaryn focuses on the gap between strategy and execution, helping teams turn ideas into systems that actually produce results. Her work spans event marketing, AI-driven growth, and scaling operations in complex environments.Ian brings a sales perspective shaped by experience, building, failing, and refining outbound systems over time. Today, he helps businesses create more predictable pipelines and remove the guesswork from growth.If you’re rethinking how you approach marketing, outbound, or scaling sales, this conversation will give you a clearer view of what’s worth focusing on right now.

    57분

  6. 5월 29일

    AI PR and Buyer-Focused Growth for B2B Brands

    A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    59분

  7. 5월 21일

    AI PR and Buyer-Focused Growth for B2B Brands

    A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    59분

  8. 5월 4일

    AI Sales and Search: What’s Changing in B2B Buyer Behavior

    Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

    59분
모두 보기(153개)

소개

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

정보

  • 제작진
    Jessie Lizak
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    153
  • 등급
    전체 연령 사용가
  • 저작권
    © Jessie Lizak
  • 웹사이트 보기
    WinsDay