(So) How's Business?

alma mabachi
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(So) How's Business? is the podcast for African women entrepreneurs who are figuring it out as they go. Hosted by Alma Mabachi, a bootstrapping founder and mother, this show trades polished success stories for raw, honest conversations. Every week is a candid look into the lives of women entrepreneurs and hustlers navigating the messy middle: the pivots, failures, small wins, big dreams, and what it actually takes to build something from scratch. Connect with us @sohowsbusiness on IG, X, Facebook, Tiktok, and Linkedin. Send us an email on sohowsbusinesspodcast@gmail.com

  1. Ep 12- Procrastination Isn’t Laziness It’s Trauma in Disguise- Wangui Mungai

    3 DAYS AGO

    Ep 12- Procrastination Isn’t Laziness It’s Trauma in Disguise- Wangui Mungai

    In this episode of So, How’s Business?, Alma Mabachi speaks with certified master coach Wangoy Mongai about why procrastination, self-sabotage, and playing small are often trauma responses, not character flaws. They explore how fear of being seen, identity shifts, and survival mode shape our behaviour, especially for women in business navigating confidence, visibility, and growth. This conversation breaks down why discipline isn’t the solution, how identity-based habits create consistency, and what it actually takes to break the loop. If you’ve been delaying the things that matter most, this episode will help you understand why and how to move forward with clarity and self-trust. Topics include: procrastination, self-sabotage, trauma, survival mode, fear of being seen, identity shifts, imposter syndrome, women in business. 🎧 Listen, reflect, and break the loop.

    1h 2m

  2. 3 FEB

    Ep 11- How to Scale an African Food Brand: Nanzia Mbaga-Johm, Founder of Roro's

    How do you build a scalable, African-born brand in the middle of a pandemic? In this episode of "So How’s Business," we sit down with Nanzia, the founder of Roro's, Nairobi’s go-to fast-casual healthy food brand. Nanzia gets incredibly real about her journey, from launching her first salad shop in Dar es Salaam to securing prime real estate in Nairobi’s top malls. This isn't just about food; it’s a masterclass in resilience, systems thinking, and the "unfiltered" side of scaling a business in an oversaturated market. If you’re a founder, an aspiring entrepreneur, or a working mom, this episode is your blueprint. CONNECT WITH US:Instagram: https://shorturl.at/TElffTikTok: https://shorturl.at/8MwGhLinkedIn: https://shorturl.at/GW5Wu Don't forget to follow the show and leave us a review if you enjoyed this episode! #NairobiBusiness #AfricanStartups #FemaleFounders #RorosNairobi #RestaurantBusiness #ScalingUp

    1h 15m
  3. Ep 10- I Grew Too Fast and Nearly Lost Everything | The Cash Flow Trap No One Talks About

    27 JAN

    Ep 10- I Grew Too Fast and Nearly Lost Everything | The Cash Flow Trap No One Talks About

    What really causes businesses to fail , lack of funding, or poor systems? In this episode of So, How’s Business?, Lucy, founder of a Kenyan manufacturing brand built around purple tea, shares an unfiltered look at the highs and lows of entrepreneurship. We talk about scaling too fast, cash flow traps in retail, the realities of manufacturing in Kenya, and why fundraising can actually make problems worse if done at the wrong time. Lucy also reflects on how a major health crisis reshaped her approach to business, leadership, and growth. This conversation is for founders navigating growth, burnout, funding decisions, and the pressure to “scale fast”, especially women building businesses in Africa. New episodes weekly. Follow So, How’s Business? for real founder stories and practical insights.

    1h 10m

  4. 20 JAN

    Ep 9- How Self-Awareness and EQ Change Everything for Business Leaders with Vicky Karuga

    How Self-Awareness and EQ Change Everything for Business Leaderswith Vicki Karuga Emotional intelligence isn’t a soft skill, it’s a leadership advantage. In this episode of (So) How’s Business?, host Alma Mabachi speaks with Vicky Karuga, psychometric specialist and EI master trainer, about why self-awareness is the foundation of effective leadership and how low emotional intelligence quietly costs businesses through burnout, disengagement, and poor decision-making. Vicki shares her journey from architecture to psychometrics, explains what emotional intelligence really means (beyond buzzwords), and why founders and leaders must do the inner work if they want to build sustainable, high-performing teams, especially in fast-growing African businesses. We discuss:• Emotional intelligence (EQ) and leadership effectiveness• Self-awareness as a core founder skill• Psychometric assessments vs gut instinct in hiring• The real cost of low-EQ leadership• Women in business, invisible labour, and leadership guilt This episode is for founders, managers, and professionals navigating leadership, growth, and people management. Follow (So) How’s Business?Instagram: https://shorturl.at/TElffTikTok: https://shorturl.at/8MwGhLinkedIn: https://shorturl.at/GW5Wu Emotional intelligence podcast, leadership podcast, women in business Africa, African entrepreneurship, founder mindset, EQ leadership, business psychology, people management, leadership development

    1h 8m

  5. 13 JAN

    Ep 8- Building a Business When the Rules Aren’t Clear: The Real Truth About Tax Compliance

    What happens when you try to build a business in a system that doesn’t always make the rules clear? In this episode of So, How’s Business?, Alma sits down with Eunice Migwi, founder of Her Legacy, for a candid conversation about tax compliance, entrepreneurship, and what it really takes to build a sustainable business in Kenya and similar emerging markets. Eunice shares how she turned her expertise in tax, accounting, and finance into a business after closing a previous venture, and why starting over forced her to rethink systems, pricing, partnerships, and long-term vision. From the realities of running a business with a friend, to the importance of building beyond the founder, this episode goes far beyond tax. They unpack why most entrepreneurs don’t actually have a problem with taxes, they have a problem with confusion, poor communication, and lack of education. Eunice explains why compliance is less about fear and more about protection, how systems matter more than capital, and why many businesses struggle not because of taxes, but because of weak foundations. The conversation also dives into motherhood, responsibility, fear, and starting again, highlighting how personal growth and business growth are deeply connected. Finally, Eunice breaks down what business owners and creators need to understand about VAT, turnover tax, withholding tax, record-keeping, and the common mistakes that quietly cost people money. This is an honest, practical episode for founders, freelancers, creators, and anyone building a business in an imperfect system and learning how to do it anyway. Connect with Eunice Migwi Instagram: @herlegacyconsulting Listen to more episodes of So, How’s Business? Instagram: @sohowsbusiness

    1h 34m

  6. 17/12/2025

    Ep 7- From Disconnected to Empowered: Building a Pan-African Sisterhood

    In this grounding and deeply honest conversation, Alma sits down with Debra Ouma-Weya, women’s leadership champion and founder of Positive Circles, a women-centred community built to support growth, connection, and self-advocacy across different seasons of life. The conversation opens with an important discussion on menopause and perimenopause, why these transitions are often misunderstood, how they can affect women physically, mentally, and professionally, and why women need better awareness, language, and support around their health. From there, the conversation widens into leadership, mentorship, community-building, and what it takes to create spaces where women can grow without competition or performance. Debra shares the journey of building Positive Circles from a small gathering into a thriving ecosystem, the realities of running a purpose-driven business, and the lessons she’s learned about resilience, alignment, and sustainability along the way. They explore: Menopause and perimenopause, and why women’s health conversations matter beyond medicine Self-advocacy and understanding your body at different life stages The difference between networking and genuine community Mentorship across generations and supporting younger women Building Positive Circles and the pillars of money, career, business, personal growth, and impact Navigating leadership, identity, and purpose as a woman Balancing impact-driven work with sustainability and alignment If you’re a woman navigating change, in your health, career, business, or identity, this episode offers perspective, reassurance, and a reminder that you don’t have to do it alone. New episodes every Tuesday.Nominate yourself or another woman founder to be a guest: ⁠https://shorturl.at/S0zue⁠Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories amplifying African women in business.

    1h 8m
  7. Ep 6- Beyond Survival: How African Women Can Build Truly Resilient Businesses

    09/12/2025

    Ep 6- Beyond Survival: How African Women Can Build Truly Resilient Businesses

    In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders. From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring founders across Africa, AnnRita breaks down what resilience really looks like for African women in business. They explore: What resilience actually means in entrepreneurship How mindset shapes confidence, fundraising, and leadership Burnout, boundaries, and building systems that protect your wellbeing Why African women must unlearn suffering and embrace supported success The tension between motherhood, ambition, and identity Why resilience sometimes means letting go, not pushing harder How she’s transitioning into coaching and building a purpose-led career If you’re a founder navigating a tough season, a mother balancing multiple roles, or a woman stepping into your next level — this episode will meet you exactly where you are. New episodes every Tuesday. Nominate yourself or another woman founder to be a guest: https://shorturl.at/S0zue Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories that amplify African women in business.

    1h 2m
  8. Ep 5- The First Sale: How One Viral Moment Sparked a Gen Z Founder’s Journey

    02/12/2025

    Ep 5- The First Sale: How One Viral Moment Sparked a Gen Z Founder’s Journey

    At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity. In this episode of (So) How’s Business?, we unpack the real story behind the viral video where Grace celebrates her first-ever sale, and why that tiny moment meant everything after days of zero customers. Grace and Alma dive into: How a simple WhatsApp status turned into a viral TikTok moment The emotional rollercoaster of starting a female-led hardware business in Africa Learning pricing, suppliers, and stock the hard way - including almost getting scammed buying cement online Being funded by her dad, why she sees it as a rare privilege, and the pressure of “not being allowed to fail” Building an honest, founder-led brand online with “unsexy” products like pipes, cement and chuma The cost of entrepreneurship: long days, lost social life, constant mental load Why Gen Z founders “jump first, cry in the middle, then keep going” What older founders and mentors need to know about supporting young women in business If you love female entrepreneurship stories, African business interviews, and authentic founder journeys from African women success stories, this conversation will speak to you whether you’re on your first sale or your fiftieth. This episode touches on:African entrepreneurship podcast • Women founders in Africa • Women in business Africa • Female-led startups in Africa • How to fund your startup • How women run businesses in Africa • Women empowerment Africa Follow (So) How’s Business? for more real, unpolished conversations with African women building businesses their own way.

    1h 15m
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About

(So) How's Business? is the podcast for African women entrepreneurs who are figuring it out as they go. Hosted by Alma Mabachi, a bootstrapping founder and mother, this show trades polished success stories for raw, honest conversations. Every week is a candid look into the lives of women entrepreneurs and hustlers navigating the messy middle: the pivots, failures, small wins, big dreams, and what it actually takes to build something from scratch. Connect with us @sohowsbusiness on IG, X, Facebook, Tiktok, and Linkedin. Send us an email on sohowsbusinesspodcast@gmail.com

Information

  • Creator
    alma mabachi
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © alma mabachi
  • Show Website
    (So) How's Business?