Dental Practice Launch Podcast

Crimson Media
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  • EVERY TWO WEEKS

The Dental Practice Launch Podcast intersects the topics of management, marketing and strategy that helps dentists, orthodontists and periodontists grow their private practices. Learn how startup and newly acquired dental practices are growing and thriving hearing real life stories. This podcast is owned and operated by Crimson Media Dental Marketing.

  1. 5 DAYS AGO

    REPORT: Nearly 1 in 3 Dentists Dropped an Insurance in 2025 | Ep. 81

    In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the recent ADA report highlighting significant trends in the dental industry, particularly the increasing number of dentists opting out of insurance networks. He explores the implications of these trends on practice growth, patient acquisition, and the importance of building patient loyalty through effective marketing strategies. The conversation emphasizes the changing landscape of dentistry and the need for practices to adapt to remain competitive.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: Nearly one in three dentists went out of network with insurance in 2025. A significant percentage of dentists plan to drop insurance networks in 2026. The cost of doing business in dentistry is rising, impacting insurance reimbursements. Practices need to focus on patient experience to build loyalty. Accepting new patients is crucial, but scheduling challenges exist. The average wait time for new patients is over 13 business days. Strategic marketing is essential for attracting patients beyond insurance networks. Investment in marketing can lead to long-term patient relationships. The dental landscape is evolving, requiring practices to adapt quickly. Building a strong brand can help practices thrive without relying on insurance.

    12 min

  2. 2 FEB

    How This Dental Startup Scaled Fast Enough to Hire an Associate | Ep. 80

    In this episode of the Dental Practice Launch Podcast, host Shane Simmons welcomes Dr. Steven Tran, a dentist in Altadena, CA, who has experienced rapid growth since opening his doors in April 2025. Steven shares his journey of starting a practice amidst challenges, including community fires that delayed his opening. He emphasizes the importance of community support and maintaining a positive mindset during tough times. The conversation delves into the strategies that have contributed to his practice's success, including a focus on patient experience, team culture, and effective marketing strategies, particularly through social media and targeted ads.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies.

    50 min

  3. 9 JAN

    What I Learned From Million-Dollar Dental Startups This Year | Ep. 79

    In this episode of the Dental Practice Launch Podcast, Shane shares key insights from successful dental startups that surpassed $1 million in their first year. He outlines eight critical lessons, emphasizing the importance of early marketing, the power of Google reviews, aligning brand experience with marketing, and the necessity of the doctor's involvement in marketing efforts. Additionally, he discusses the significance of understanding practice numbers, making strategic investments, hiring the right talent early, and avoiding common pitfalls that can hinder growth.   Click here to download the Million-Dollar Dental Startup Checklist!   SUBSCRIBE to The Dental Practice Launch Podcast!   Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here.   Takeaways: Successful practices start marketing early, ideally 5-7 months before opening. Obsessing over Google reviews is crucial for building trust and visibility. Brand experience must align with marketing messaging to attract patients. Doctors should be actively involved in marketing efforts. Understanding key practice numbers is essential for growth and budgeting. Invest strategically in marketing and patient experience from the start. Hiring the right talent early prevents scheduling bottlenecks. Avoid stopping marketing efforts when the practice gets busy. Monitor patient calls to ensure no opportunities are lost. Continuously track and analyze marketing effectiveness for long-term success.

    18 min

  4. 15/12/2025

    Don't Make This Critical Marketing Growth Mistake | Ep. 78

    In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the importance of tracking long-term patient production rather than just focusing on initial new patient appointments. He emphasizes the need for dental practices to analyze their marketing efforts and patient retention over time to make informed decisions that support sustainable growth. By understanding the full picture of patient production, practices can avoid making short-sighted marketing mistakes and ensure they are investing in effective channels.   SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/   Takeaways: Don't make the mistake of only tracking initial new patient appointments. Look at total patient growth, production, and collections over time. Consider the long-term value of new patients beyond their first visit. Track future production from new patients to understand true ROI. Analyze how many new patients return for follow-up appointments. Understand the impact of referrals from new patients on practice growth. Avoid cutting marketing channels that may have delayed effects. Focus on average patient production over a 12-month period. Data-driven decisions are crucial for sustainable practice growth. Celebrate record years but analyze the metrics behind them.

    7 min

  5. 17/10/2025

    If You Don’t Know These 4 KPIs, You’re Flying Blind | Ep. 77

    In this episode of the Dental Practice Launch Podcast, Shane discusses the four essential Key Performance Indicators (KPIs) that every dental practice owner should know. He emphasizes the importance of understanding new patient metrics, patient production, total production, and the cost of acquiring new patients. By tracking these KPIs, practice owners can make informed decisions to grow their practices and reduce stress. The episode provides valuable insights into how to effectively manage and analyze these metrics for better practice management.   SUBSCRIBE to The Dental Practice Launch Podcast!   Check out more episodes: https://www.crimsonmediagroup.com/podcast https://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways: You need to know how many new patients you're getting. Don't be too short-sighted with your marketing. Everything is marketing, including patient referrals. Track the total production as well as new patient production. Your cost to acquire a new patient is crucial for growth. Understanding KPIs helps reduce stress in practice management. You should reverse engineer your future growth based on data. Knowing your new patients scheduled each month is essential. Patient production should be analyzed over a longer term. Effective marketing strategies can lead to increased patient retention. Chapters:   00:00 Introduction to Key Performance Indicators (KPIs) 02:03 Understanding New Patient Metrics 05:09 Analyzing Patient Production and Revenue 07:23 Total Production Insights 08:49 Cost of Acquiring New Patients 13:04 Summary of Essential KPIs

    16 min

  6. 22/09/2025

    One Year Later: Lessons From a Pediatric Dental Startup | Ep. 76

    They’re back!!! In this episode, Shane Simmons gets a one year update from Dr. Dinowitz and his wife Michelle, owners of Voorhees Pediatric Dentistry. They discuss the challenges and triumphs of running an out-of-network pediatric dental practice, including their unique out-of-network model, marketing strategies, and the importance of building a strong reputation in the community. The conversation highlights the significance of patience, authenticity, and strategic partnerships in achieving business growth and maintaining quality care. There are great lessons in this episode!   SUBSCRIBE to The Dental Practice Launch Podcast!   Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways:   The journey of starting a dental practice is a roller coaster of learning experiences. Choosing to operate out-of-network can be challenging but rewarding. Building a reputation takes time and effort, especially in a new community. Influencer marketing can significantly boost visibility and patient acquisition. Community engagement is crucial for establishing trust and relationships. Transparency in communication about insurance is key to patient retention. Delayed gratification is a vital mindset for business owners. Quality control must be maintained while pursuing growth. Utilizing social media authentically can resonate with potential patients. Having a supportive team and network is essential for success. Chapters:   00:00 The Journey Begins: A Year in Review 06:47 Building Reputation: Overcoming Initial Challenges 12:57 Marketing Strategies: Influencer Partnerships and Community Engagement 20:03 Navigating Out-of-Network Challenges 47:03 Future Goals: Growth and Quality Control

    1h 1m

  7. 16/09/2025

    From 30% to 70% Conversions: The Phone Training Fix | Ep. 75

    In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Susan Leckowicz, owner of Dental Coaches, about the critical role of front desk training in dental practices. They discuss the importance of first impressions on the phone, the impact of patient conversion rates, and effective strategies for handling insurance inquiries. Susan shares insights on building relationships with patients, discussing treatment costs, and the value of ongoing training for front desk teams. The conversation emphasizes the need for dental practices to understand their patient value and improve their phone conversion processes to enhance overall practice success.   Takeaways: Dental practices should focus on building freedom through effective marketing. First impressions on the phone are crucial for patient conversion. Patients often call multiple offices before making a decision. Understanding annual patient value can help practices gauge their success. Each lost call can cost a practice significant revenue. Training front desk staff is essential for improving patient interactions. Insurance questions should be handled with care and empathy. Building relationships with patients can lead to better retention and referrals. Ongoing training and monitoring of calls can enhance team performance. Creating a positive patient experience is key to practice growth. Chapters: 00:00 Introduction to Dental Practice Launch Podcast 01:23 Susan Leckowicz's Journey in Dentistry 04:02 The Importance of First Impressions on the Phone 09:29 Understanding Patient Value and Conversion Rates 13:12 Handling Insurance Questions Effectively 18:28 Building Relationships with Patients 28:09 The Bootcamp Training for Front Desk Teams 34:35 Actionable Advice for Improving Phone Conversions

    40 min

  8. 04/09/2025

    From Associate to Owner: How To Differentiate Your Pediatric Dental Practice | Ep. 74

    In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She emphasizes the significance of clinical autonomy and the rewarding nature of being a practice owner, despite the daunting challenges that come with it. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways   Dr. Sarah Severson opened a pediatric dental practice in Round Rock, Texas. She was motivated by a desire for clinical autonomy and to work with children. The journey to practice ownership was daunting but rewarding. Investing in continuing education is crucial for differentiation in services. Building a strong brand is essential for attracting patients. Staffing challenges are common in practice ownership. The importance of having a solid marketing plan before opening. Finding the right location is key to practice success. The first few months of opening can be overwhelming but affirming. Practice ownership requires wearing many hats and making tough decisions.

    41 min
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About

The Dental Practice Launch Podcast intersects the topics of management, marketing and strategy that helps dentists, orthodontists and periodontists grow their private practices. Learn how startup and newly acquired dental practices are growing and thriving hearing real life stories. This podcast is owned and operated by Crimson Media Dental Marketing.

Information

  • Creator
    Crimson Media
  • Years Active
    2018 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Copyright 2026 . All rights reserved.
  • Show Website
    Dental Practice Launch Podcast

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