Female Founder World

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Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

  1. How to Find the Influencers Who Actually Sell Your Product - With Susan Yara

    5 DAYS AGO

    How to Find the Influencers Who Actually Sell Your Product - With Susan Yara

    Susan Yara, founder of Naturium, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics. Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition. Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand. Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness. LINKS:Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min
  2. She Sold Her Startup to Lululemon for $500M. Here's What She's Building Next.

    2 MAR

    She Sold Her Startup to Lululemon for $500M. Here's What She's Building Next.

    Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board. In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business. Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories. LINKS: Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Find Board: ⁠https://board.fun⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  3. She's Building TurboTax For Prenups

    23 FEB

    She's Building TurboTax For Prenups

    Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company. Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married. In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life. Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth. LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  4. How to Create a Bestselling Beauty Product in 2026

    14 FEB

    How to Create a Bestselling Beauty Product in 2026

    AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work. In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with product efficacy and shelf life. She shares why inclusivity starts in the R&D lab and offers actionable advice on creating scalable formulations, leveraging ingredient research, and meeting industry standards to secure retailer partnerships. Plus, AJ unpacks key beauty trends like the rise of hybrid skincare-makeup products, niche body care, and textured hair solutions, giving founders a head start on what’s next. Whether you’re launching your first product or scaling your brand, AJ’s practical insights and expert perspective will help you create beauty products that stand out and succeed. LINKS: Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about SULA Labs: https://www.sulalabs.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  5. There’s A Huge Opportunity In ‘Farm Core’ Beauty: With Lanolips Founder Kirsten Carriol

    10 FEB

    There’s A Huge Opportunity In ‘Farm Core’ Beauty: With Lanolips Founder Kirsten Carriol

    Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade, navigated production disasters, and rebranded to stay ahead of shifting beauty trends. She also shares her hard-earned lessons on breaking into retail, managing cash flow as a bootstrapped founder, and why obsessing over product quality is the ultimate growth hack. You’ll hear Kirsten’s advice on pitching major retailers, balancing long-term vision with day-to-day problem-solving, and how to stay focused on building a legacy brand in a world full of distractions. Plus, Kirsten opens up about the mindset shifts that helped her scale LANOLIPS into a global success story. LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.comCheck out LANOLIPS: https://www.lanolips.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  6. 80 Million Products Sold: How Little Spoon's Founder Would Start From Scratch Today

    2 FEB

    80 Million Products Sold: How Little Spoon's Founder Would Start From Scratch Today

    Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business. In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack. You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space. LINKS: Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min
  7. What the Host of One of the World's Biggest Finance Podcasts Actually Does With Her Own Money

    26 JAN

    What the Host of One of the World's Biggest Finance Podcasts Actually Does With Her Own Money

    Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business).  In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable. Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow. You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too. Link to Jasmine's business coach recommendation: https://www.beboldgroup.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr
  8. She Gets Paid Thousands a Day To Advise the Brands You Love. Here's What She Tells Them

    20 JAN

    She Gets Paid Thousands a Day To Advise the Brands You Love. Here's What She Tells Them

    Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa. She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable. On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency. Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader. LINKS & NOTES Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Willa Creative: https://willacreative.com Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
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Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

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