FMCG Weekly

Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
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Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe. Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.  Subscribe to FMCG Weekly today and never miss the trends driving the future of FMCG and retail!

  1. 5 DEC

    The Victoria's Secret Trap: Why the Grocery Aisle Needs a Promo Reset

    Victoria’s Secret’s announced today a successful pivot to fewer discounts (+9% sales, improved margins). At the same time the grocery sector in the UK descended into a promotional price war to combat inflation. We analyze the "Post-Promotional Paradox" facing FMCG executives: as the post-COVID pricing power fades, the traditional reflex to buy volume with trade spend is losing steam. Citing data from Accuris and Circana, we explore how 94% of promotions fail to grow category value, often resulting in cannibalization and subsidization. We detail how leaders like Unilever and Nestlé are escaping this trap through "Zero-Based Planning" and innovation, while others struggle with the high costs of defending volume against Private Label. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    16 min

  2. 29 NOV

    Retail Media Update: News, Trends, and Measurement Challenges

    The retail media landscape is facing a reality check, with optimism dropping due to difficulties in proving incremental sales. While retailers from Morrisons to Walmart rush to implement digital screens and AI-driven ad formats to boost commercial income, fatigue is setting in. In contrast, Costco succeeds by ignoring the hype, prioritizing membership value over monetization, and integrating media directly with merchandising. Meanwhile, FMCG manufacturers face a "jungle" of inconsistent metrics and isolated dashboards that prevent cross-retailer comparisons.  FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    14 min

  3. 18 NOV

    Decision Framework for Christmas and End-of-Year Promotions

    In this special episode of FMCG Weekly, we unpack a structured decision‑framework for Christmas and end‑of‑year promotions tailored to FMCG senior executives. We cover twelve critical questions—from category expandability and market position to visibility, discount depth and supply‑chain readiness—to guide promotional strategy away from mere volume toward margin‑generating growth. By aligning mechanics with gifting and consumption missions, securing visibility, and using analytics (including Source of Business® decomposition), brands can protect equity, avoid value traps and win premium missions during the festive period. A disciplined, strategic approach turns the busiest window of the year into an opportunity, not a cost. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    19 min

  4. 14 NOV

    Walmart’s CEO is Stepping Down. Here’s What Many Get Wrong About Its RGM Strategy

    With CEO Doug McMillon stepping down, we analyze the sophisticated RGM machine he built at Walmart. The "people-led, tech-powered" model, funded by its ad business, uses an EDLP strategy to build trust and create demand stability. This structurally avoids the "hidden costs" of "Subsidised Base" and "Stockpiling" that plague "Hi-Lo" rivals. Walmart's tiered private label portfolio—from "Great Value" to "Bettergoods"—is a masterclass in managing "Downgrading" and driving "Upgrading." New CEO John Furner signals a disciplined continuity of this data-driven strategy. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    22 min

  5. 13 NOV

    9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War

    This week, UK grocery promotions surged 9.4% , a desperate move in a market where 94% of promos fail to add category value. This masks a "hidden cost" , as retailers like Asda see sales collapse 3.9% while shoppers flock to premium own-label. We also cover the EU antitrust probe into Red Bull, alleging it "misused its role as a category manager" to block rivals. Finally, we analyse the 107% "trade-killing" tariff on Italian pasta , and the explosive allegation that a competitor with Italian ties orchestrated the move.  FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    17 min

  6. 3 NOV

    Kimberly-Clark’s acquires Kenvue: a Revenue Management Move

    Today, Kimberly-Clark announced it buys Kenvue. It is actually investing in a Revenue Management transformation. In this week’s episode, we unpack why this $48.7 billion deal isn’t about scale, but about injecting a disciplined Revenue Growth Management (RGM) engine into a very different commercial DNA. From pricing architecture and promotion ROI to pharmacy expansion and digital bundling, the stakes are high. Can Kimberly-Clark’s data-driven machine unlock more value from Tylenol, Listerine, and Neutrogena than Kenvue ever could? Or will it expose the limits of capability transfer?  FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    14 min

  7. 30 OCT

    The Halloween Hall of Promotional Horrors!

    In this ghoulishly good Halloween special of FMCG Weekly, we dig up five bone-chilling promo disasters that left profits six feet under — from Heinz’s saucy domain debacle to supermarket schemes that fed on their own categories like retail cannibals. But fear not, brave marketer! After the screams come the schemes: we share eight exorcism-level strategies to banish cannibalisation and raise your ROI from the dead. Armed with Accuris' monstrously massive benchmark database, this episode gives every FMCG exec the garlic, stakes, and data they need to survive the dark arts of trade planning. Because not every sales spike is a treat — some are tricks in disguise. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    9 min

  8. 20 OCT

    Why Nestlé’s RGM Strategy Hit a Wall

    Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM in favor of AI-powered capabilities and premium portfolio management. This transformation reflects a broader FMCG trend toward intelligent, leaner growth engines. Meanwhile, L’Oréal has acquired Kering’s beauty division, including the luxury fragrance brand Creed, in a €4 billion deal. Kering, facing mounting debt and Gucci underperformance, exits beauty to refocus on core fashion assets.  For a full comparison of Nestlé, Unilever, Danone, and Mondelez’s RGM strategies and capabilities, visit: www.accuris.com/blog FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

    9 min
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About

Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe. Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.  Subscribe to FMCG Weekly today and never miss the trends driving the future of FMCG and retail!

Information

  • Creator
    Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
  • Years Active
    2024 - 2025
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © 2025 FMCG Weekly
  • Show Website
    FMCG Weekly

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